What you'll love about this job
- Shopper Insights & Strategic Marketing: Represent the brand and shopper voice across customer teams and retail partners. Leverage actionable, data-driven shopper insights to develop best-in-class shopper marketing strategies that build brand equity and drive profitable volume growth.
- Omnichannel & Retail Media Execution: Develop and execute shopper activation plans across Grocery and Home Improvement channels, with a strong emphasis on Retail Media Networks, including Home Depot's media network, paid search, digital media, and omnichannel shopper marketing. Ensure flawless implementation, continuously optimizing campaigns for maximum effectiveness and efficiency.
- Cross-Functional Collaboration & Business Growth: Serve as a critical connection between U.S. Marketing and Sales teams, collaborating across the global organization to align marketing objectives, strategies, and tactics with customer needs. Support customer team planning, strengthen customer partnerships, and drive the overall Energizer Holdings business plan.
Position Summary
Colleague will work cross functionally with Digital Economy, Sales, Marketing and Media teams to ensure investments are connected along the path to purchase, seeking to drive product visibility and conversion.
A successful candidate must display a strong passion for digital media planning and execution including paid search, digital display and social, a desire to be creative and think outside of the box, strong analytical skills to be able to review multiple metrics, draw insights and tie back to the business strategies.
Responsibilities
- Direct account responsibility (for Home Depot and all other Grocery Channel) with guidance from Acct. Manager
- Assists with Paid Search strategy, execution, reporting and online visibility
- Assists with overall merchandising strategy and implementation
- Owns strategic annual marketing plan for account(s) with guidance from Acct. Manager
- Drive cross-category discussions to identify opportunity areas and drive collaboration across categories, brands, and channels
- Drive agency coordination
- Lead co-development and execution of holistic and collaborative shopper marketing plan at assigned accounts, building upon Brand-led initiatives and programs. Plans should drive category growth by maximizing in-store and online visibility and conversion while also building Energizer brand equity and share
- Develop, manage and report out on strategic paid search plans for Home Depot and all other Grocery Channel
- Consistently evaluate key shopper marketing programs 90 days post program completion. Evaluation includes a comprehensive overview of how program performed against set objectives, sales results, brand share movement, and ROI
- Effectively distill and leverage the intersection of consumer, shopper, and retailer information to build a collaborative learning plan that helps Energizer and account(s) achieve mutual business objectives
- Strategically build broad and deep relationships with key marketing and merchandising contacts within the account(s) to help deliver against business and brand objectives
- Manage internal agency partners to ensure high quality deliverables result from agreed upon briefs
- Working knowledge and utilization of key data tools (Nitro, Customer systems, FSI redemptions, etc.) for the account(s)
- Critical role in key customer meetings
- Accountable for Shopper POs for the account(s)
- Accountable for account(s) level shopper budget
- Owns creative development and approval of custom displays
- May also perform additional duties as assigned
What we are looking for
- 4-year degree required with an emphasis on Business, Marketing
- Minimum 2-4 years experience in Brand/Trade and or Shopper Marketing/Agency
- Minimum 1-2 years experience with retailer paid search and with Retail Media Networks
- Strategic thinker, strong analytical capabilities and ability to review KPIs, develop insights, make connections with different results and tie it back to the business strategy and objectives, team player
- Experience developing, planning, and defending rationale for paid search investments by region and customer
- Ability to take initiative and self-direct
- Strong attention to detail
- Ability to effectively work cross-functionally and communicate to internal and external teams
- Nimble and agile approach to adjust to changing consumer preferences and business strategies
- Produce high-quality work in a fast-paced dynamic environment
- Proactive and solution oriented with a strong sense of urgency
- Strong ability to influence and build relationships
- Develop and deliver compelling presentations
- Strong project management skills and results driven
Total Rewards PackageThe salary range for this position is USD $77,000.00/Yr. - USD $103,000.00/Yr.
Actual base salary offered to a candidate may vary based upon factors including, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location.
Bonus: This position is bonus eligible.
Energizer strives to create a supportive work environment centered around colleagues’ professional and personal well-being. Our total rewards package provides comprehensive benefits to attract, retain, and protect our colleagues – including health and welfare insurance, parental leave, paid time off, and retirement savings plans.
