Bachelor's degree in marketing, communications, business, or related field required
Minimum of 5 years of experience in digital marketing or related field
Strong understanding of social media platforms and content strategy
Experience with SLATE preferred
Working knowledge of analytics tools, including GA4
Experience with paid social advertising and campaign optimization
Excellent written and verbal communication skills
Responsibilities
Develop integrated marketing campaigns to support School priorities
Execute annual marketing plans and coordinate across multiple campuses
Lead strategy and governance for the School website, improving user experience
Produce recruitment collateral and support graduate program launches
Develop marketing plans for events and coordinate promotional campaigns
Manage analytics and reporting across social and digital channels
Ensure consistent visual identity and maintain brand standards
Benefits
Collaborative work environment with academic departments
Opportunity to influence marketing strategy across multiple campuses
Engagement with diverse marketing initiatives and events
Access to professional development opportunities
Support for domestic and international recruitment initiatives
Full Job Description
Job Description
Position Summary:
The Assistant Director of Marketing leads the School's integrated marketing initiatives designed to strengthen brand awareness, support enrollment, and promote academic programs, events, and strategic initiatives. This position oversees marketing planning, website strategy, recruitment marketing, advertising, and campaign execution.
Key Functions and Expected Performance:
Marketing Strategy • Develop integrated marketing campaigns supporting School priorities. • Execute annual marketing plans. • Collaborate with Enrollment Management on graduate recruitment marketing. • Coordinate marketing across multiple campuses and program locations. • Develop and maintain a content calendar for digital and social channels in support of School marketing priorities. • Partner with academic departments and program directors to gather content and ensure marketing materials accurately reflect current program offerings.
Website Strategy • Lead strategy and governance for the School website. • Improve user experience and conversion. • Oversee content architecture. • Coordinate major website redesigns. • Monitor analytics and recommend improvements.
Ensure website and digital marketing materials comply with university accessibility standards
Recruitment Marketing • Develop recruitment collateral. • Support graduate program launches. • Coordinate advertising campaigns. • Produce print and digital marketing materials. • Support email marketing and CRM campaigns (e.g., SLATE) for prospective student communications. • Support domestic and international recruitment initiatives.
Event Marketing • Develop marketing plans for conferences, symposiums, lectures, admissions events, and major announcements. • Coordinate promotional campaigns. • Produce event collateral. • Analytics • Manages analytics and reporting (including GA4) across social and digital channels, surfacing insights and recommendations for the Director • Research peer institution marketing practices and emerging digital trends to inform campaign recommendations.
Supervisory Relationships: This role does not entail direct supervisory responsibilities for full-time or part-time staff members. This position reports directly to the Director of Marketing and Communications.
Education and Certifications Education: Bachelor's degree in marketing, communications, business, or related field required
Experience and Skills: • Minimum of 5 years of experience in digital marketing, social medial, or a related ffield • Strong understanding of social media platforms, content strategy, and digital marketing best practices. • Experience with SLATE is preferred • Working knowledge of analytics tools, including GA4 • Experience with paid social advertising and campaign optimization • Excellent written and verbal communication skills • Strong project management skills
About Vanderbilt University
Vanderbilt University is a private research university located in Nashville, Tennessee. It was founded in 1873 and named after shipping and rail magnate Cornelius Vanderbilt, who provided the school its initial $1 million endowment despite having never been to the South. Vanderbilt enrolls approximately 12,000 students from all 50 U.S. states and over 100 foreign countries in four undergraduate and six graduate and professional schools. The university is organized into ten schools, including four undergraduate and six graduate and professional schools. Vanderbilt is ranked among the top 20 universities in the United States by U.S. News & World Report, and is considered one of the most prestigious universities in the world. Vanderbilt's endowment is one of the largest among American universities, standing at $7.2 billion as of 2020.
