Position Details
Position Information
Title of Position
Assistant Director of Marketing and Communications
Position Number
A01155
FLSA
Exempt
Scheduled Hours Per Week
35
Department
Graduate School Of Education
Campus
Lincoln Center
Work Arrangement
Onsite
Hybrid Policy:
Please review the Hybrid Policy at www.fordham.edu/hybridpolicy.
Position Summary
Reporting to the Director of Admission and Enrollment Services, the Assistant Director of Marketing and Communications collaborates closely with the GSE Dean's Office, University Marketing and Communications, faculty, and the other administrators of the school. The Assistant Director coordinates with University-wide marketing committees and collaborates with other Graduate and Professional Schools to further brand the GSE within the broader university.
The Assistant Director of Marketing is the primary content manager for the GSE-owned digital properties (e.g. website, blog, social media presence, school and division newsletters) as well as those materials needed to support the marketing and communication functions and activities of the school (e.g. viewbook, special event announcements, events, programs, newsletter, school-labeled products and relationships with media).
Essential Functions
Develops an annual marketing plan and strategic editorial calendar. Thinks strategically to incorporate social and organic content, events, SEO, and lead nurturing into marketing plans. Plans and creates effective communication programs across various internal and external media channels. Works with GSE Marketing Vendors and Fordham Enrollment Support to enhance and optimize lead generation efforts to increase enrollment.
Writes, edits, and curates content for the GSE Newsletter, Alumni Newsletter social media sites, and press releases. Deliverables include news writing, student and faculty profiles, feature stories, press releases, events, technology/research stories, campus life features. Produces and governs all GSE content channels simultaneously: the monthly student newsletter (Acoustic/FMP), the GSE blog, and the semi-annual alumni newsletter (Mailchimp via UMC), each with distinct audiences, approval chains, and production cadences.
Works with the Admissions Office on marketing and communications campaigns: designs Slate email templates, writes and edits copy, and utilizes split testing to maximize effectiveness. Creates "campaign landing" pages for various GSE initiatives to measure the effectiveness of various digital marketing campaigns.
Oversees GSE web content governance in TerminalFour (T4), ensuring ADA/Section 504 accessibility compliance and managing a continuous intake of web update requests from faculty, staff, and program administrators. Manages special projects related to the GSE website as they arise. Performs quality assurance that all web properties run correctly, including links, URLs, and landing pages on a regular basis. Trains and advises faculty, administrators, and staff on website best practices and helps to troubleshoot website issues.
Manages social media strategy and production across Instagram, LinkedIn, X, and Facebook via Sprout Social, including editorial oversight of Graduate Assistant output and platform-specific content standards.
Supervises Graduate Assistants assigned to assist in the area of marketing and communications.
Attends select Graduate Recruitment Events and Fairs with the GSE Admissions Counselor, as well as GSE-sponsored events (e.g. Commencement, award events, doctoral student celebration, speaker-series events), to capture images and conduct interviews that can be used to write stories to be shared in the GSE and division newsletters, social media, and the general press. Coordinates cross-institutional initiatives with University Marketing & Communications, Alumni Relations, Advancement, and program faculty, navigating multi-stakeholder review cycles and brand compliance requirements across all GSE communications.
Monitors site analytics to determine success of annual plans, which content is receiving attention, and assess traffic patterns from content pages. Continually refines new content to improve the relevance of engagement. Creates and maintains a marketing project log to be shared with all stakeholders.
Essential Functions Note
This list is not intended to be an exhaustive list.
The University may assign additional related duties as necessary.
Management Responsibilities
May provide peer-level coordination or subject-matter guidance to colleagues performing similar work and/or student, part-time workers, including helping organize tasks, clarify priorities, or review work for quality or consistency.
Additional Functions
Researches to gather, assess, and incorporate enrollment trends, student and prospective student insights, program and market landscapes, and outcomes into strategic communication plans.
Acts as an internal media relations consultant for the Graduate School of Education and all entities within the school.
Required Qualifications: Education and Experience
Bachelor's degree in Marketing, Communications, Public Relations, Journalism, English, Digital Media, Business, or a closely related field.
Minimum of 2 years of professional experience in marketing, communications, public relations, digital marketing, enrollment marketing, or a related field.
Equivalent combination of education and relevant professional experience may be considered.
Required Qualifications: Knowledge and Skills
Demonstrated knowledge of marketing, communications, digital media, public relations, website management, and content strategy. Experience developing and executing integrated marketing and communications plans, including digital, social media, email, web, and/or print campaigns.
Experience producing and editing content for diverse audiences across multiple communication channels, including newsletters, websites, blogs, social media, video, and/or media relations efforts. Exceptional written, editorial, and verbal communication skills, including the ability to develop compelling content for a variety of audiences and platforms.
Proficient experience with managing websites and content management systems (including web design, accessibility compliance, and content strategy), email marketing platforms, social media management tools, and/or analytics platforms. Experience using marketing analytics and/or tools to improve effectiveness of digital campaigns.
Knowledge of digital marketing principles, including email marketing, social media strategy, SEO, web analytics, and/or lead nurturing.
Strong analytical, organizational, project management, and interpersonal skills.
Ability to collaborate effectively with faculty, administrators, alumni, vendors, and university partners while managing multiple priorities and deadlines.
Capacity to work proactively on marketing and communications with less direct supervision and high initiative.
Preferred Qualifications
Master's degree in Marketing, Communications, or a related field.
Knowledge of higher education marketing and graduate enrollment management practices.
Experience in higher education, graduate enrollment marketing, or a mission-driven organization.
Minimum Starting Salary
$75,000
Maximum Starting Salary
$90,000
Note
Salary is commensurate with qualifications, experience, and skills.
Is this a Union position?
No
Posting Detail Information
Posting Number
A1181P
Number of Vacancies
1
Start Date
ASAP
Posting Date
11/04/2026
Special Instructions
