The Assistant Brand Manager, Marketing - Blue Nile will support the execution of brand marketing initiatives that enhance awareness, engagement, and customer loyalty. This role is ideal for a strategic and detail-oriented marketer who thrives in a fast-paced environment. You will work cross-functionally to help implement multi-channel campaigns, analyze brand performance, and maintain brand consistency across all touchpoints.
Responsibilities- To Develop and execute integrated brand marketing campaigns across digital, social, influencer, PR, and experiential channels.
- Support brand storytelling and messaging, ensuring consistency across all customer touchpoints.
- Work closely with creative, performance marketing, and product teams to align marketing initiatives with business goals.
- Conduct market research and competitive analysis to identify trends and opportunities for brand growth.
- Monitor campaign performance and brand health metrics, providing insights and recommendations for optimization.
- Manage brand partnerships and collaborations, ensuring successful execution and strategic alignment.
- Lead the planning and execution of seasonal marketing initiatives, product launches, and promotional campaigns.
- Ensure brand guidelines and messaging are maintained across all marketing channels.
Requirements- Bachelor's degree in Marketing, Communications, or related field.
- 4+ years of experience in brand marketing, preferably in luxury, retail, fashion, or e-commerce.
- Strong understanding of digital marketing, social media, influencer strategy, and PR.
- Experience working with creative teams, content development, and multichannel marketing execution.
- Analytical mindset with the ability to track marketing performance metrics and provide strategic insights.
- Strong communication, project management, and cross-functional collaboration skills.
BenefitsAt Blue Nile, many of our roles offer a high-quality, comprehensive benefits package including healthcare, paid time off, retirement planning and opportunities for career advancement. Some offerings are dependent upon the role, employment type, work schedule or location:
- Medical, Dental, Vision and Prescription Insurance
- 401(k) Retirement Plan with company match
- Flexible spending account
- Health savings account
- Tuition Reimbursement
- Employee discount
- Parental leave
- Life insurance
- Paid Time Off (PTO)
At this time, Blue Nile will not sponsor a new applicant for employment authorization for this position.Base pay: $115,000-130,000 Final pay rate shall be determined and is based on experience and qualifications
