Bachelor's degree in Marketing, Communications, or related field.
4+ years of experience in brand marketing, preferably in luxury, retail, fashion, or e-commerce.
Strong understanding of digital marketing, social media, influencer strategy, and PR.
Experience working with creative teams and executing multi-channel marketing campaigns.
Analytical mindset with the ability to track marketing performance metrics.
Responsibilities
Develop and execute integrated brand marketing campaigns across various channels.
Support brand storytelling and ensure messaging consistency across touchpoints.
Collaborate with creative, performance marketing, and product teams to align initiatives with business goals.
Conduct market research and competitive analysis to identify growth opportunities.
Monitor campaign performance and provide insights for optimization.
Manage brand partnerships and collaborations for strategic alignment.
Lead planning and execution of seasonal marketing initiatives and product launches.
Benefits
Opportunity to work in a fast-paced, dynamic environment.
Cross-functional collaboration with diverse teams.
Engagement in multi-channel marketing strategies.
Focus on brand storytelling and customer loyalty initiatives.
Full Job Description
The Assistant Brand Manager, Marketing will support the execution of brand marketing initiatives that enhance awareness, engagement, and customer loyalty. This role is ideal for a strategic and detail-oriented marketer who thrives in a fast-paced environment. You will work cross-functionally to help implement multi-channel campaigns, analyze brand performance, and maintain brand consistency across all touchpoints.
Develop and execute integrated brand marketing campaigns across digital, social, influencer, PR, and experiential channels.
Support brand storytelling and messaging, ensuring consistency across all customer touchpoints.
Work closely with creative, performance marketing, and product teams to align marketing initiatives with business goals.
Conduct market research and competitive analysis to identify trends and opportunities for brand growth.
Monitor campaign performance and brand health metrics, providing insights and recommendations for optimization.
Manage brand partnerships and collaborations, ensuring successful execution and strategic alignment.
Lead the planning and execution of seasonal marketing initiatives, product launches, and promotional campaigns.
Ensure brand guidelines and messaging are maintained across all marketing channels.
Requirements
Bachelor's degree in Marketing, Communications, or related field.
4+ years of experience in brand marketing, preferably in luxury, retail, fashion, or e-commerce.
Strong understanding of digital marketing, social media, influencer strategy, and PR.
Experience working with creative teams, content development, and multi-channel marketing execution.
Analytical mindset with the ability to track marketing performance metrics and provide strategic insights.
Strong communication, project management, and cross-functional collaboration skills.
Annual base pay: $115,000-$130,000. Final pay rate shall be determined and is based on experience and qualifications.
At this time, Blue Nile will not sponsor a new applicant for employment authorization for this position.
About Signet Jewelers
Signet Jewelers Limited is the world's largest retailer of diamond jewelry. The company operates over 3,300 stores primarily under the name brands of Kay Jewelers, Zales, Jared The Galleria Of Jewelry, H.Samuel, Ernest Jones, Peoples and Piercing Pagoda. Signet Jewelers is headquartered in Akron, Ohio and has over 30,000 employees worldwide. The company was founded in 1949 and went public in 1972. Signet Jewelers is listed on the New York Stock Exchange under the ticker symbol SIG.
