Job Title: Art Director
Job SummaryThe Art Director, Digital Storytelling is a hands-on creative leader responsible for bringing the organization's mission, people, and impact to life through compelling visual and digital storytelling. This role provides creative direction across marketing initiatives while creating, owning, and continuously building a library of original digital stories designed to increase awareness and strengthen the brand. The Art Director will identify storytelling opportunities and translate them into engaging video, photography, social media, web and other digital content while ensuring creative work aligns with broader marketing and business priorities.
Essential Job Functions- Leads digital storytelling from concept and story identification through creative direction, production, editing and final delivery.
- Creates, owns and continuously expands a library of digital stories highlighting the organization's people, programs, services and impact.
- Proactively identifies compelling stories involving seniors, participants, residents, families, caregivers, employees and community partners.
- Produces multimedia content including video, photography, interviews, testimonials, social media content and other visual narratives.
- Directs and executes photo and video shoots, including interviewing, shooting, editing and post-production.
- Develops content optimized for social media, websites, email, digital advertising, presentations and other communication channels.
- Provides creative direction and hands-on execution for marketing campaigns and initiatives while ensuring consistency with brand standards.
- Provides creative guidance and direction to internal and external resources to ensure quality and alignment across creative work.
- Evolves and upholds the organization's brand and visual standards across platforms.
- Leads the organization and maintenance of digital assets, including video, photography, graphics and completed content.
- Collaborates with internal stakeholders to identify storytelling opportunities aligned with organizational and marketing priorities.
- Manages multiple creative projects and production timelines in a fast-paced, deadline-driven environment.
Job RequirementsEducation:
- Bachelor's degree in graphic design, visual communications, digital media, film/video production, marketing, communications or related field.
Experience:
- 7+ years of progressively responsible experience in art direction, digital content creation, visual storytelling, multimedia production, graphic design or related creative discipline.
Abilities Required- Demonstrated experience creating digital stories from concept through final production.
- Significant hands-on experience with photography, videography and video editing.
- Experience developing digital and social content across multiple platforms.
- Healthcare, senior living, aging services or mission-driven organization experience preferred.
- Strong portfolio or reel demonstrating digital storytelling, video, photography, art direction and visual design.
- Exceptional visual storytelling skills with the ability to identify and shape compelling stories.
- Advanced proficiency in Adobe Creative Cloud, including Photoshop, Illustrator, InDesign, Premiere Pro and/or After Effects.
- Strong video production, editing, photography and post-production skills.
- Ability to interview and work comfortably with seniors, families, caregivers and employees to capture authentic stories.
- Strong understanding of digital and social media content and the ability to adapt creative for different audiences and platforms.
- Strong knowledge of branding, typography, composition and design.
- Strong organizational and project-management skills with the ability to manage multiple priorities and deadlines.
- Ability to build effective working relationships and collaborate across departments.
- Proficient in Microsoft Office.
- Healthcare industry knowledge preferred.
Functional DemandsEnvironment Work Conditions:
- Normal working condition with adequate lighting and ventilation
Infectious Material Exposure:
Organizational Expectations- Ensures that resident's/patient's rights are adhered to
- Demonstrates professionalism and accountability
- Demonstrates a caring attitude consistent with Miami Jewish EmpathicareSM toward MJH residents, patients, family members, employees, and other facility guests
- Demonstrates excellent communication skills
- Ensures confidentiality and security of patients' medical information
- Identifies and utilizes appropriate channels of communication
- Able to speak, read and write English
- Able to think and act calmly to meet unusual occurrences of the job
- Adheres to the organization's Mission, Vision and Values
- Participates in departmental activities, meetings and in-services and follows established guidelines
- Maintains a safe working environment
The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.
We believe in the power of empathy, the value of relationships and the importance of a life well-lived. Come see why Miami Jewish Health is unlike anywhere you've ever worked before. We offer competitive compensation, medical/dental/vision coverage and a 403(b)-retirement savings plan for eligible full and part-time positions, free on-campus parking, an onsite fitness center and more.
