Art Director

Meta

$110K — $130K *
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 1+ years of experience in art direction, design, or a related creative discipline
  • Proficiency with creative software such as Photoshop, Illustrator, InDesign, Figma, Sketch, and Keynote
  • Demonstrated knowledge of AI tools and their capabilities in art direction and design
  • Ability to articulate and justify design decisions through effective storytelling
  • Strong attention to visual detail and craft in creative outputs
  • Experience in fast-paced environments with a focus on problem-solving and navigating ambiguity
  • Must have work authorization in the country of employment.

Responsibilities

  • Concept and art direct brand expressions across various mediums including digital, social, and film
  • Collaborate with cross-functional teams including writers, marketers, and producers to achieve campaign goals
  • Present creative ideas clearly to foster alignment among stakeholders
  • Propose innovative creative formats for impactful work
  • Deliver a range of creative assets including stills, animations, and live-action direction
  • Create original and groundbreaking work that pushes creative boundaries
  • Explore emerging technologies to enhance creative workflows and outcomes.

Benefits

  • Opportunity to work on branding for popular platforms like Facebook and Instagram
  • Collaborative team environment with diverse creative professionals
  • Engagement with cutting-edge AI technologies impacting creative processes
  • Access to extensive resources and tools for creative development
  • Potential for professional growth within a leading tech company.
Full Job Description
Meta is seeking an Art Director to join our in-house creative team, developing compelling brand and marketing campaigns across Meta's family of apps and hardware products, including Facebook, Instagram, WhatsApp, and Meta's wearables and devices. In this role, you will concept and art direct work that spans digital, social, film, experiential, and out-of-home channels, helping shape how billions of people perceive and connect with Meta's brands. You will collaborate closely with copywriters, designers, strategists, and producers to bring bold creative ideas to life at scale.

Responsibilities

Art directors direct, design and concept brand expressions across a variety of mediums, including mobile, product, film, interactive, OOH, print, events, and experiential, etc
• Demonstrate an understanding of how art direction, design, and conceptual ideas can be used to tell a story on behalf of a brand and within a product
• Present ideas in a clear and focused way that builds consensus and alignment with stakeholders across teams
• Work collaboratively within a cross-functional team environment, partnering with producers, copywriters, marketers and program management to reach campaign goals
• Explore and propose new creative formats to produce high-impact, memorable creative work
• Deliver mixed creative assets including stills, animation and live action video art direction
• Create original, breakthrough work

Minimum Qualifications
• 1+ years of experience in art direction, design, or a related creative discipline
• Experience problem-solving in fast-paced environments and navigating ambiguity
• Can design, art direct and articulate conceptual design decisions
• Able to bring ideas to life with high-quality comps and prototypes using creative software and other tools (Photoshop, Illustrator, InDesign, Figma, Sketch, Keynote, etc.)
• Knowledge and use of various AI tool capabilities and limitations in the context of art direction and design, demonstrated through professional or self-directed experience
• Experience actively seeking out new AI knowledge and skills, understanding of how AI is reshaping creative work and experimenting with emerging AI technologies, and applies it to active creative workflows
• Demonstrated judgment in using AI in creative work, including knowing when to use it, when to rely on traditional tools, and how to edit and refine AI-assisted work to reach a high-quality final output
• Detail-focused with an eye for visual craft
• Must obtain work authorization in country of employment at the time of hire, and maintain ongoing work authorization during employment

Preferred Qualifications
• Experience art directing campaigns for consumer technology, hardware, or social media platforms
• Familiarity with motion design, video production, or directing live-action or animated content
• Demonstrated use of AI-assisted creative tools (e.g., generative image tools, prompt engineering) to enhance or accelerate creative workflows
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Experience working within and contributing to large-scale brand design systems across a global product portfolio
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies

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