Position: Area Sales Manager
Status: Full-time role requiring regular field visits within the assigned region.
Travel: Travel estimated at
30-70%, depending on territory size.
Reports to: VP of Sales
Region: Southeast US
Position SummaryThe Area Sales Manager (ASM) is responsible for driving revenue growth, developing strong customer relationships, and overseeing sales operations within an assigned geographic region. This role provides strategic direction and direct oversight for the sales team within assigned region, ensures targets are met or exceeded, and maintains high standards of customer satisfaction. The ASM will collaborate closely with the VP of Sales to execute regional sales strategies aligned with overall organizational goals.
Key Responsibilities:Sales Leadership & Strategy- Develop and execute a comprehensive regional sales plan to achieve revenue goals.
- Analyze market trends, customer needs, and competitor activity to identify growth opportunities.
- Create and manage sales forecasts, budgets, and performance reports.
- Implement sales initiatives, promotional activities, and territory penetration strategies.
Team Management- Lead, mentor, and motivate a team of sales representatives or account managers.
- Set clear goals and expectations, ensuring accountability and high performance.
- Conduct regular team meetings, field coaching sessions, and performance reviews.
- Recruit, train, and onboard new sales team members.
Relationship Management- Build and maintain strong relationships with key customers, partners, and stakeholders.
- Serve as the primary escalation point for customer concerns within the region.
- Collaborate with marketing, product, and operations teams to enhance customer experience.
Operational Oversight- Monitor sales pipelines, CRM data accuracy, and team activity metrics.
- Ensure compliance with company policies, pricing structures, and contractual terms.
- Optimize territory coverage, routing, and resource allocation.
- Manage regional events, trade shows, and customer engagement initiatives.
Reporting & Analysis- Deliver weekly, monthly, and quarterly performance updates to senior leadership.
- Track KPIs such as sales volume, revenue, conversion rates, and market share.
- Recommend data-driven adjustments to strategies and processes.
Essential Functions:- Leadership & Team Development
- Strategic Planning
- Customer Focus
- Territory Management
- Performance Coaching
- Data-Driven Decision Making
- Relationship Building
- Negotiation & Closing Skills
QualificationsRequired- Bachelor's degree in Business, Marketing, or related field (or equivalent experience).
- 3-7+ years of sales experience, with at least 2 years in a leadership or supervisory role.
- Proven success in meeting or exceeding sales targets.
- Strong analytical, strategic thinking, and problem-solving skills.
- Excellent communication, negotiation, and presentation abilities.
- Proficiency with CRM platforms (e.g., Salesforce, HubSpot) and Microsoft Office Suite.
Preferred- Experience in Cardiac Monitoring/Diagnostic Testing.
- Ability to manage multi-state or multi-location territories.
- Background in developing scalable sales processes.
