Pay: $65,000-$100,000 (based on experience and industry knowledge)
Position PurposeDirectly responsible for achieving distribution and sales objectives in assigned CDK on and off-premise accounts as well as chain stores. Direct the sales activities, training, and productivity of seven on/off-premise and chain store pre-sales representatives. Oversee the sales performance of all CDK products in assigned retail licensed accounts while maintaining quality standards and reaching sales goals.
Principal Accountabilities:- Grow Crown Distributors business profitably within the assigned 4-route territory by hitting and exceeding sales and distribution goals for all CDK Suppliers.
- Motivate, train, develop, discipline, and direct assigned personnel by working with them on a weekly basis to evaluate their performance for the purpose of growing profitable sales volume and increasing product distribution.
- Make recommendations and work with the General Sales Manager to develop goals, incentives, training programs, and plans to achieve sales objectives for all CDK brands. Monitor and track sales execution towards those sales objectives and incentive plans.
- Develop and maintain sound retail relations by establishing a sales call program to ensure maximum sales and achievement of set goals and objectives in key accounts as well as establishing a periodic sales call program for all assigned accounts.
- Ensure that all CDK products are represented at retail in line with Supplier Standards. Initiate marketing concepts for all CDK brands and stress point-of-sale placements, proper shelf position, maximum display execution, and price and ad feature activity.
- Ensure that all CDK personnel are complying with CDK Quality Assurance standards by establishing an effective and continuous quality assurance program and by monitoring each salesperson's route on a monthly basis.
- Manage pre-sales routes during absences by assigned personnel, as necessary, due to vacation, turnover, sickness, etc. to ensure no deviation from the normal route sales call schedule.
- Discuss sales and marketing objectives, competitive activities, along with potential problems with assigned accounts by scheduling weekly meetings with assigned personnel for the purpose of reporting all vital information to the Vice President of Sales.
- Develop and maintain excellent customer rapport.
- Collect written copies and report all competitive information including pricing, promotion activity, displays, features, special promotions, and new product introductions.
- Communicate special delivery instructions, problems, and opportunities to Delivery Department. Inform Delivery Manager of all retailer complaints and follow up to ensure CDK is providing outstanding service.
- Aggressively target shelf space resets and new store sets to make CDK the "Set Captain" in all stores within assigned territory. Work with Sales Coordinator, sales representatives, and retailers daily to improve and expand CDK product's shelf space and positioning.
- Responsible for adhering to State and CDK credit regulations and policies and collect outstanding debts as requested by CDK management.
- Maintain proper upkeep of all Company vehicles used and observe safe driving habits when operating all Company vehicles.
- Understand and comply with all local, state, and federal regulations along with all CDK policies and procedures.
- Complete monthly reports, vehicle mileage reports, and special assignments at the request of the General Sales Manager or President of Crown Distributor. Submit all required reports legibly and on time.
Requirements
Technical SkillsThis position will be required to operate the CDK computer system to be able to produce any type of sales report and tracking information needed. In addition, this position must be able to operate hand-held computers and the shelf management system. Training will be provided.
SupervisionThe Area Sales Manager directly supervises seven On/Off-premise and Chain Pre-sales Representatives. Direct the activities of said representatives toward achieving company goals for sales and distribution growth. Lead, motivate, train and discipline assigned personnel.
LeadershipThis position is considered a leader in the CDK organization. As such, the Area Sales Manager will always maintain a professional appearance and attitude. Position will be asked to perform duties "above and beyond the normal", from time to time, and expected to cheerfully perform such duties. Position expected to be a positive role model for other CDK employees.
