The Area Sales Leader is responsible for leading, coaching, and developing branch sales teams to achieve revenue growth, market expansion, and customer acquisition objectives. This role partners closely with Branch Managers, Branch Sales Leaders, and operational leadership to execute company sales strategies, improve sales performance, and foster a culture of accountability and customer-focused selling. The Area Sales Leader provides strategic direction while maintaining an active presence in the field to coach sellers, strengthen customer relationships, and identify growth opportunities across the assigned territory.
Essential Duties & Responsibilities:- Lead and develop branch sales teams across multiple locations within the assigned territory.
- Partner with Branch Managers and Branch Sales Leaders to develop and execute local market sales strategies.
- Partner with executive and regional leadership to establish annual sales goals, revenue targets, and performance objectives for assigned branches and sales teams.
- Translate annual sales goals into actionable territory, branch, and individual performance plans.
- Provide ongoing coaching, mentoring, and performance feedback to ensure sales professionals and branch teams achieve established goals and targets.
- Monitor progress against annual goals through regular performance reviews, pipeline evaluations, and sales metrics, implementing corrective action plans when needed.
- Foster a culture of accountability by recognizing high performance and addressing performance gaps through coaching and development.
- Conduct regular ride-alongs, sales observations, pipeline reviews, and coaching sessions.
- Analyze sales performance metrics and implement action plans to improve individual and team results.
- Recruit, interview, onboard, and develop high-performing sales talent.
- Ensure consistent execution of company sales processes, CRM utilization, and forecasting expectations.
- Build and maintain relationships with key customers, strategic partners, and community organizations.
- Collaborate with Operations, Marketing, HR, Finance, and other departments to deliver an exceptional customer experience.
- Monitor market trends, competitive activity, and customer needs to identify growth opportunities.
- Assist with budgeting, territory planning, and annual sales planning initiatives.
- Travel regularly between branch locations to support sales teams and business objectives.
Benefits and Perks:- Excellent pay
- Medical, dental, vision
- Company paid life insurance
- Company paid short-term disability
- 401K with employer match
- Paid vacation and company holidays
- Training and Career Development
- Company vehicle (if job applicable)
- Immediate qualification for the ALL In Ownership Plan for all eligible full-time employees
