The Area Sales Manager is responsible for overseeing and leading the activities of the Sales’ Department. You will be responsible for maximizing our sales team potential, crafting sales plans, and justifying those plans to the upper management. Their duties also include hiring and training sales staff, relaying information from upper management to department staff about sales quotas and generating leads to divide among Sales Representatives.
The Area Sales Leader leads, coaches, and develops the sales teams across multiple branches in their area. The goal is simple: grow revenue, win new customers, and expand our footprint in the market. You will partner closely with the Regional Sales Director, Branch Managers, and regional sales leadership to turn company sales strategy into local results, while staying in the field with sellers, building customer relationships, and finding the next opportunity. This is a hands-on leadership role built on accountability and customer-focused selling.
Essential Duties & Responsibilities:
- Lead and develop branch sales teams across multiple locations within the assigned territory.
- Partner with Branch Managers and Branch Sales Leaders to develop and execute local market sales strategies.
- Partner with executive and regional leadership to establish annual sales goals, revenue targets, and performance objectives for assigned branches and sales teams.
- Translate annual sales goals into actionable territory, branch, and individual performance plans.
- Provide ongoing coaching, mentoring, and performance feedback to ensure sales professionals and branch teams achieve established goals and targets.
- Monitor progress against annual goals through regular performance reviews, pipeline evaluations, and sales metrics, implementing corrective action plans when needed.
- Foster a culture of accountability by recognizing high performance and addressing performance gaps through coaching and development.
- Conduct regular ride-alongs, sales observations, pipeline reviews, and coaching sessions.
- Analyze sales performance metrics and implement action plans to improve individual and team results.
- Recruit, interview, onboard, and develop high-performing sales talent.
- Ensure consistent execution of company sales processes, CRM utilization, and forecasting expectations.
- Build and maintain relationships with key customers, strategic partners, and community organizations.
- Collaborate with Operations, Marketing, HR, Finance, and other departments to deliver an exceptional customer experience.
- Monitor market trends, competitive activity, and customer needs to identify growth opportunities.
- Assist with budgeting, territory planning, and annual sales planning initiatives.
- Travel regularly between branch locations to support sales teams and business objectives.
Education/Qualification:
- Bachelor’s degree in business, Business Administration, or related field, OR
- Comparable record of sales leadership experience required.
- At least three years of sales experience required.
- Excellent verbal and written communication skills.
- Excellent sales and customer service skills with proven negotiation skills.
- Strong supervisory and leadership skills.
- Excellent organizational skills and attention to detail.
- Proficient with Microsoft Office Suite or related software.
- List any applicable education/qualifications.
Other Duties:
- Adheres to the Code of Conduct, Confidentiality Agreement, and Company Safety Policy.
- Performs other duties as assigned.
Physical Requirements:
- Prolonged periods of sitting at a desk and working on a computer.
Pay Rate:
$90,000 to $100,000 plus commission.
Benefits and Perks:
- Excellent pay
- Medical, dental, vision
- Company paid life insurance
- Company paid short-term disability
- 401K with employer match
- Paid vacation and company holidays
- Training and Career Development
- Company vehicle (if job applicable)
- Immediate qualification for the for all eligible full-time employees
