Know the Market. Build the Relationships. Lead the Results.The San Francisco Bay Area is one of the country's most dynamic hospitality markets. Succeeding here requires a sales leader who understands evolving travel demand, knows how to uncover opportunities, and can build strong business relationships that translate into consistent revenue.
WS Management Inc. is seeking an experienced and forward-thinking Area Director of Sales & Marketing to strengthen sales performance, expand market share, and guide the sales strategy for our San Francisco area hotel operations. We're looking for a leader who brings fresh ideas, strong market knowledge, a proactive approach to business development, and the ability to turn performance data into meaningful action.Are you a passionate hospitality sales leader who knows how to turn opportunities into lasting business relationships, uncover new business opportunities, and turn strategic thinking into measurable results?
What You'll DoLead Sales Performance Across Two HotelsProvide leadership, strategic direction, and sales guidance for two hotel properties.
Develop customized sales and marketing plans based on each hotel's positioning, business needs, and competitive market.
Partner closely with General Managers, property sales teams, and corporate leadership to establish and achieve revenue goals.
Coach and develop sales professionals through regular collaboration, performance reviews, and hands-on support.
Create accountability around prospecting, lead conversion, account management, and sales activity.
Identify cross-selling opportunities that maximize revenue throughout the portfolio.
Drive New Business & Market SharePersonally develop and maintain relationships with key corporate accounts, meeting planners, organizations, and community partners.
Target business segments including corporate, government, healthcare, military, leisure, SMERF, and group travel.
Identify new market opportunities and develop creative strategies to capture additional room nights and revenue.
Participate in sales calls, client presentations, trade shows, networking events, and community partnerships.
Lead efforts to grow negotiated accounts, group business, and repeat customers.
Support meeting, event, and catering sales opportunities where applicable.
Develop Strategic Marketing InitiativesCollaborate on property-specific marketing strategies, promotional campaigns, and digital visibility.
Identify opportunities to increase hotel awareness and strengthen relationships in the San Francisco market.
Coordinate with brand partners and marketing resources to improve lead generation and sales performance.
Support targeted promotions during periods of lower demand.
Ensure sales and marketing initiatives reflect each hotel's unique identity and competitive advantages.
Analyze Performance & Maximize RevenueReview market trends, competitive performance, booking pace, account production, and business mix.
Collaborate with revenue management partners to identify need periods and support profitable pricing decisions.
Contribute to annual budgets, forecasting, and revenue strategies.
Monitor performance against sales goals and implement corrective action plans when needed.
Ensure accurate CRM documentation, sales reporting, contracts, and account follow-up.
What We're Looking ForRequired Qualifications- Minimum three years of progressive hotel sales experience, including sales leadership responsibilities.
- Demonstrated success generating new business and increasing hotel revenue.
- Strong understanding of group sales, corporate negotiated accounts, and hospitality market development.
- Experience developing sales strategies, managing pipelines, and coaching sales professionals.
- Strong communication, negotiation, analytical, and organizational skills.
- Ability to work across two properties and balance competing priorities.
- Proficiency with hotel sales systems, CRM platforms, and reporting tools.
- High school diploma or equivalent.
Preferred Qualifications- Prior Area Director of Sales, Director of Sales & Marketing, or multi-property sales leadership experience.
- Experience within branded hotels and familiarity with brand sales platforms.
- Knowledge of the San Francisco hospitality market and local business community.
- Bachelor's degree in Hospitality, Marketing, Business, or a related field, or equivalent professional experience.
This description outlines the general nature and responsibilities of the position and is not intended to be an exhaustive list of duties. Responsibilities and schedules may vary based on operational and business needs.
