As the Area Director of Marketing, you will play a pivotal role in executing strategic marketing initiatives, managing key partnerships, and crafting campaigns that drive revenue and elevate brand presence across properties in Honolulu. You'll also collaborate closely with sales, revenue and operations teams, and ensure that each hotel's marketing strategy is tailored to its unique audience and goals. This role requires you to be based in Honolulu.
Strategic Marketing Leadership:
• Develop and execute comprehensive marketing strategies for a portfolio of hotels, focusing on achieving revenue targets, optimizing marketing costs, and driving top-line growth.
• Manage and execute all digital marketing efforts, including website optimization, SEO, SEM, metasearch, social media campaigns, OTA advertising, and email marketing. Collaborate closely with the Vice President of Marketing, digital agencies, and vendors to maximize awareness and conversion rates.
• Design and implement property-specific promotions, packages, events/activations, partnerships, and flash sales to drive engagement and revenue.
• Ensure consistent execution of brand standards across all marketing initiatives, conducting regular brand audits for each property in partnership with the operations team.
Performance Analysis and Reporting:
• Measure and analyze the performance of marketing campaigns, providing detailed monthly, quarterly, and year-end reports to senior leadership, while leading a monthly marketing call and actively participating in Rev/Max meetings to align strategies and performance goals.
• Stay informed on the latest digital marketing techniques, benchmarking competitive sets to identify opportunities for improvement and differentiation.
Social Media Strategy:
• Create and manage a comprehensive content calendar, produce engaging content, and execute social media strategies for the properties across platforms
including Facebook, Instagram, LinkedIn and YouTube, ensuring consistent guest engagement and brand alignment.
• Collaborate with hotel teams to produce fresh content ideas, promote best practices, and execute engaging social media campaigns.
• Plan, budget, and manage social media spending for hotel accounts, ensuring ROI and alignment with overall marketing goals.
Revenue and Sales Collaboration:
• Work closely with the revenue team to update booking engine descriptions, provide compelling copy for rates/packages, and participate in revenue strategy calls.
• Support group and corporate sales teams by creating and maintaining sales collateral, ensuring consistency across all channels.
• Oversee transactional email campaigns, including confirmation, cancellation, and pre-arrival emails, to enhance the guest experience.
Public Relations and Partnerships:
• Identify and execute PR opportunities, including seasonal promotions, award submissions, and Black Friday/Cyber Sale campaigns.
• Build partnerships with key stakeholders to enhance visibility and drive revenue across the portfolio.
• Provide Agency oversight as needed.
Additional Marketing Efforts:
• Manage OTA marketing efforts, ensuring seamless booking experiences and alignment with property objectives.
• Onboard new builds, repositions, and transitioning hotels, executing tailored digital strategies to meet market-specific needs.
• Lead lifestyle photoshoots and videography projects, ensuring high-quality visual assets for marketing purposes.
Required Qualifications and Skills
Experience:
• Minimum of 5 years of hotel marketing experience, with a strong emphasis on independent, luxury, and lifestyle properties.
• Proven success in driving digital marketing results, with expertise in SEM, SEO, metasearch, and social media tactics.
• Experience onboarding new builds and repositioning hotels, with a track record of delivering innovative marketing solutions.
• In market experience preferred
Skills:
• Proficiency in content management systems (CMS), CRM, CRS, basic HTML, web design, and UX best practices.
• Ability to manage multiple projects simultaneously, staying organized and meeting deadlines in a fast-paced environment.
• Strong analytical skills, capable of defining problems, identifying trends, and executing actionable solutions.
• Exceptional written and verbal communication skills, with professionalism and attention to detail.
Key Competencies:
• Strategic planning and organization.
• Collaboration and teamwork.
• Creativity and adaptability.
• Results-oriented mindset and accountability.
Preferred Knowledge:
• Familiarity with local neighborhoods and cities within the portfolio's market.
• The projected annual salary range for this position is between $95,000 and $120,000.00. Actual pay is based on several factors, including but not limited to the applicant's: qualifications, skills, expertise, education/training, certifications, and other organization requirements. Starting salaries for new associates are frequently not at the top of the applicable salary range. Additionally, you will be eligible to participate in our company incentive plan with an earning potential of 25% of your annual base paid quarterly. The details of such plan will be provided to you by your supervisor.
Customer Satisfaction:
• Our customers are what we are about. One of the keys to a positive guest experience is positive interaction with PM Hotel Group staff. It is essential that you remain professional at all times, and that you treat all guests and associates with courtesy and respect, under all circumstances. Every PM Hotel Group associate is a guest relations ambassador, every working minute of every day.
Work Habits:
• In order to maintain a positive guest and associate experience, your work habits should always meet and strive to exceed hotel standards for work procedures, dress, grooming, punctuality and attendance. You should be adaptable to change in your work area and in hotel procedures with a willingness to learn new skills and/or improve existing ones, have the ability to solve routine problems that occur on the job, and ask for help whenever you are not sure how to do something.
Safety & Security:
• The safety and security of our guests and associates is of utmost importance to PM Hotel Group. Every PM Hotel Group associate should adhere to the hotel security policies and procedures, particularly regarding key controls, lifting heavy objects, using chemicals, and effectively reporting safety hazards and safety concerns.
NOTE:
This description excludes non-essential and marginal functions of the position that are incidental to the performance of the fundamental job duties. Furthermore, the specific examples in each section are not intended to be all-inclusive. Rather, they represent the typical elements and criteria considered necessary to perform the job successfully. Other job-related duties may be assigned by the associate's supervisor. Furthermore, this description is subject to change, at the sole discretion of the Company, and in no way creates an employment contract, implied or otherwise; each associate remains, at all times, an "at will" associate.
