3+ years of hands-on experience in Salesforce Marketing Cloud development and administration
Strong technical expertise in AMPscript for dynamic content and SQL for data manipulation
Proven experience in designing multi-channel campaigns including email and SMS
Hands-on experience with MobileConnect for SMS campaigns and compliance management
Solid understanding of data management concepts, including modeling and audience segmentation
Experience integrating Marketing Cloud with external enterprise systems via APIs
Familiarity with regulatory requirements for sensitive data handling and compliance
Responsibilities
Configure, develop, and maintain Salesforce Marketing Cloud solutions
Design end-to-end customer engagement journeys across email and SMS
Lead SMS enablement efforts, including compliance and keyword management
Manage data architecture within Marketing Cloud, utilizing SQL for segmentation
Build personalized, data-driven content using AMPscript
Perform audience segmentation using behavioral and demographic data
Integrate Marketing Cloud with external systems for data synchronization
Benefits
Collaborative work environment with cross-functional teams
Opportunity for professional development and knowledge transfer
Engagement with the latest tools and technologies in marketing automation
Structured processes for security, privacy, and compliance
Supportive framework for project and change management
Full Job Description
Job Description
Configure, develop, and maintain Salesforce Marketing Cloud solutions across Email Studio, Journey Builder, Automation Studio, Content Builder, and MobileConnect (SMS)
Design and implement end-to-end customer engagement journeys, including triggered, scheduled, and event-driven communications across email and SMS channels
Lead SMS enablement efforts, including short code provisioning support, keyword setup, opt-in/opt-out workflows, and compliance with messaging regulations (e.g., consent management, TCPA guidelines)
Develop, optimize, and manage data architecture within Marketing Cloud, including data extensions, relational data models, and complex SQL queries for segmentation and targeting
Build dynamic, personalized, and data-driven content using AMPscript and Marketing Cloud scripting capabilities
Perform audience segmentation and campaign targeting using behavioral, demographic, and transactional data
Integrate Salesforce Marketing Cloud with external systems (e.g., CRM platforms, APIs, data sources) to support data synchronization and campaign execution
Monitor, troubleshoot, and resolve issues related to campaign execution, SMS delivery, automations, and data processes
Ensure all solutions comply with internal security, privacy, and data governance standards
Collaborate with cross-functional teams including business stakeholders, developers, and analysts to gather requirements and deliver solutions
Create and maintain technical documentation, including solution design, data flows, and operational procedures
Support knowledge transfer and provide guidance to internal teams as needed
Follow established change management, release management, and project management processes
Requirements Minimum Qualifications
Minimum of three (3) years of hands-on experience in Salesforce Marketing Cloud development and administration
Strong technical expertise in:
AMPscript for dynamic content and personalization
SQL for data extraction, transformation, and segmentation within Marketing Cloud
Proven experience designing and implementing multi-channel campaigns, including email and SMS
Hands-on experience with MobileConnect, including SMS campaign setup, keyword management, and consent/opt-in compliance processes
Solid understanding of data management concepts, including data modeling, segmentation strategies, and audience lifecycle management
Experience integrating Marketing Cloud with external systems such as Salesforce CRM or other enterprise platforms using APIs or connectors
Familiarity with regulatory and compliance requirements related to handling sensitive data (e.g., PII, data privacy standards, messaging compliance)
Experience working in structured environments with defined processes for security, change control, and approvals
Strong analytical and problem-solving skills with the ability to troubleshoot complex technical issues
Knowledge of digital accessibility standards (e.g., WCAG, Section 508) and their application in email and digital communications
Preferred Qualifications
Five (5) or more years of Salesforce Marketing Cloud experience
