Analyst - Donor & Business Intelligence (DECR)

This role requires a minimum of 40% on-site presence at 67 College Street, Toronto, Ontario or 2775 116 Ave NE, Calgary, Alberta. Additional on-site work may be required based on business needs. On-site expectations are subject to change and may be adjusted on a temporary or permanent basis.

Job posting ID: 9369

Employment status: Regular full-time
Position's anticipated start date: 2026-12-01

Salary/Rate of pay: $86,400 - $101,700

Application deadline: 2026-11-01

• This external job posting may close earlier than the advertised deadline. We recommend applying as soon as possible.
• We recommend you save a copy of the job posting for reference throughout the recruitment process.

Application requirements:

• Your up-to-date resume.
• Job specific cover letter.
• Candidates are welcome to include a link to their analytical portfolio, if available, showcasing relevant projects, dashboards, data visualizations, or business intelligence work.

Do you currently work for Canadian Blood Services? All employees must apply via the internal career page.

About the role

Canadian Blood Services is looking for a Regular full-time Analyst - Donor & Business Intelligence to join our Strategy, Planning & Integration team within the Donor Engagement and Corporate Reputation (DECR) division in our Toronto or Calgary office.

The Donor Engagement and Corporate Reputation division is dedicated to enhancing public awareness of the many ways Canadians can give, guiding donors toward meaningful contributions based on patient needs and individual preferences. The Strategy, Planning & Integration team drives donor base and integrated recruitment strategy and planning for the division, supporting donor growth and retention to help ensure a resilient donor base that meets the needs of patients today and in the future. The division also works to promote and protect the reputation of Canadian Blood Services by building trust and maintaining public confidence in our organization.

Reporting to the Lead - Marketing and Recruitment Analytics, you will combine your knowledge of marketing and business intelligence with your technical expertise to turn data into insights that inform marketing and recruitment strategies, strengthen donor engagement, and support business performance. Through data analysis, performance measurement, statistical analysis and data visualization, you will evaluate campaign effectiveness, identify trends in donor behaviour, and uncover opportunities to improve donor acquisition, engagement and retention. Your ability to connect marketing objectives with data-driven insights will support evidence-based decision-making and help Canadian Blood Services meet the needs of patients across Canada.

Formula for success

• Leveraging your analytical skills, you will develop and analyze key performance indicators (KPIs), operational metrics, and marketing and recruitment performance measures to identify trends, evaluate results, and uncover opportunities for improvement.
• Applying your knowledge of data management and statistical analysis, you will gather, integrate, analyze, and validate data from multiple sources to produce accurate, reliable, and actionable insights.
• Drawing on your communication and interpersonal skills, you will interpret complex analytical findings and translate them into meaningful business insights and recommendations that support informed decision-making.
• Tapping into your technical expertise and attention to detail, you will design, develop, and maintain intuitive Power BI dashboards and reports to monitor performance, communicate results, and support strategic and operational planning.
• Using your understanding of marketing and donor engagement, you will analyze trends in donor recruitment, engagement, and retention to identify opportunities to strengthen donor relationships and support sustainable donor growth.
• Building on your analytical expertise, you will evaluate marketing, engagement, and recruitment initiatives by measuring outcomes, identifying performance trends, and providing insights to inform future strategies and planning.
• Collaborating with cross-functional teams, you will work with stakeholders across Communications, Operations, and other areas across Canadian Blood Services to deliver actionable insights, address business needs, and advance divisional and organizational priorities.
• Applying your project management and analytical skills, you will assess portfolio performance against corporate and divisional strategic plans, supporting portfolio management, project governance, and progress reporting.

Desired education and skills

• Completion of post-secondary education in a relevant discipline from a recognized academic institution, preferably a university degree in mathematics, analytics, industrial engineering, computer science, business, marketing analytics or a related field. An equivalent combination of education, training and experience may be considered.
• Minimum five (5) years of experience in data and information management, including applied statistical analysis and business intelligence.
• Proficiency in Power BI, including the development and maintenance of dashboards and reports to visualize data, monitor performance and support business decisions.
• Experience with Microsoft Azure, IBM Cognos, SAP Business Information Warehouse (BIW) or equivalent business intelligence and reporting tools.
• Strong knowledge of database management, data architecture and Microsoft applications, including Excel, Access, Word and PowerPoint.
• Strong analytical and statistical skills, with the ability to integrate and interpret data from multiple sources, identify trends, evaluate performance and develop actionable recommendations.
• Understanding of marketing principles and performance measurement, with the ability to analyze campaign effectiveness, audience engagement, customer or donor behaviour, recruitment outcomes and retention trends.
• Demonstrated ability to translate complex data into clear, relevant business insights that inform marketing strategies, business planning and decision-making.
• Strong communication and interpersonal skills, with the ability to collaborate across functions and present analytical findings to both technical and non-technical audiences.
• Experience in portfolio performance measurement, project governance or strategic planning is an asset.

What we offer you

• 4 weeks' vacation.
• Annual performance award up to 6%.
• Comprehensive group health, dental and vision benefits for you and your family.
• Defined benefit pension plan.
• Employee discounts, wellness program, professional resources.

What you can expect

• This role requires a minimum of 40% on-site presence at 67 College Street, Toronto, Ontario or 2775 116 Ave NE, Calgary, Alberta. Additional on-site work may be required based on business needs. On-site expectations are subject to change and may be adjusted on a temporary or permanent basis.
• Shift/hours - Monday - Friday, 37.5 hours a week, 7.5 hours a day.
• An assessment will be conducted during the interview stage of the recruitment process.

If this role resonates with you, we encourage you to apply by providing your up-to-date resume. This could be your first step towards a meaningful and inspiring career. Come to work each day knowing that you save lives.

We acknowledge that the work of Canadian Blood Services spans many Territories and Treaty areas across the country, and we are grateful for the Traditional Knowledge Keepers and Elders who have guided us in this important work. We recognize the land and waters that have inspired our work and offer gratitude to those Indigenous peoples on whose territory we work, live and play.

Diversity and inclusion play a vital role in ensuring health equity for patients across Canada. We are committed to reflecting Canada's population in our organization and fostering an environment where all employees can be their authentic selves, with equal opportunities to succeed and contribute.

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