Reporting into the Digital & Social Intelligence Manager within the Commercial Excellence organization, the Digital Marketing Analyst will be a crucial addition to a team whose mission is to implement an adaptive, industry-leading Digital & Social Intelligence capability into Nestle USA that is considered a trusted source of actionable, real-time insight into consumer behavior, perception & culture. The Digital & Social Intelligence capability has been built to support stakeholders across Brand Marketing, Digital Shelf & eCommerce, Consumer & Marketplace Insights, Social Strategy & Community, Foresight, Innovation, Category Strategy, Corporate Communication and other teams; ultimately, our goal is to fully embed the capability throughout Nestle USA and empower stakeholders across every department to act upon real-time digital & social insights. While supporting the established aspects of our Digital Intelligence capability (content performance reporting, web analytics, email/CRM, etc) and the final implementation stages of our Social Intelligence capability (social listening & related social research), the Analyst will also support the emerging AI Readiness capability through LLM Listening & Visibility analysis. Across all of these capabilities, the Analyst's role will focus on robust stakeholder relationship building with teams across the organization, working hand-in-hand with stakeholders to enable basic self-service monitoring that allows for the Analyst's time to deliver more in-depth analysis for our brands. The insights the Analyst will deliver will originate from both cadenced and ad-hoc research requests, while the feedback the Analyst gathers will inform how we optimize & evolve the Digital & Social Intelligence capability over time using ever-evolving AI-driven technology. The Analyst will work in collaboration with other stakeholders within the Center of Demand Generation, including but not limited to Foresight, Consumer Insights, Marketing Analytics, Digital Shelf & eCommerce, Innovation & Social Strategy to provide capabilities and services that consistently identify, generate & distribute actionable & timely insights to Nestle USA's 25+ Brand Marketing teams within NUSA's business divisions. The Analyst will be expected to work with our stakeholder teams to understand Nestle USA's business objectives and brand strategies across a wide variety of product categories such as coffee, coffee creamer, chocolate & desserts, frozen meals, pizza, snacking, baking ingredients, noodles and sauces. Day-to-day activities vary given the nature of our business, but the Analyst can expect to balance answering business questions through in-depth analysis using multiple technologies, collaborating with stakeholders in key meetings, developing and executing self-service training programs, identifying & helping implement new technology features, working with vendors and attending leadership presentations. On top of the various product categories we support and the multiple technologies we use, the world of digital & social media changes rapidly as AI-driven technology emerges. Therefore, a balance of technical skill, strategic thinking, proactivity, flexibility and a solution-seeking attitude is crucial for success in this role. PRIMARY RESPONSIBILITIES: 3 Works with Nestle USA's 25+ Brand teams to democratize self-service reporting & analysis capabilities that enhance marketing communications across paid, social media, social listening, website, SEO, CRM/email, and more. Activities include reporting on website performance, overseeing A/B testing and optimization, analyzing priority campaigns for impact, building insightful dashboards, and measuring the sales impact of brand advertising. 3 Leverages data-driven insights to evaluate and inform brand communication optimization strategies. Creates automated, always-on, informative, and visual dashboards and collaborates with Brand teams to enable delivery of insightful presentations that help improve engagement and effectiveness across all consumer touchpoints. 3 Elevates NUSA's understanding of the consumer experience and digital journey by leveraging 1st party, 2nd party, and 3rd party data sources to enable identification of consumer and product insights by brand teams, media teams (CRM, social, web, etc.) and Consumer Insights teams. 3 Collaborates with internal departments (CRM, web strategy, paid media, social strategy, enterprise analytics) and external agency partners to operationalize data flows and establish the reporting structures needed to produce reporting and optimizations. 3 Manages NUSA's reporting requests from start to finish by building measurement/reporting frameworks, understanding stakeholder needs, visualizing data layouts, managing cross-functional IT resources, designing reporting outputs, analyzing results, and making recommendations to marketers. REQUIREMENTS AND MINIMUM EDUCATION LEVEL: 3 Bachelor's degree in marketing, market research, analytics, communications, business, economics, or related field 3 1-3 years of experience in digital marketing, digital analytics, marketing analytics, business analytics, social listening or IT/data management. DESIRED EXPERIENCE: 3 General experience in digital marketing, marketing measurement, and business analytics (e.g. report generation, marketing campaign analysis, web analytics, email performance, social analytics, social listening, paid media measurement, etc.). 3 Strong level of comfort working with the reporting platforms, technical analytics tools, and data management systems used to manipulate, transform, and analyze marketing data. 3 Strong comfort and patience with technical data projects, including collaborating with internal/external IT personnel, understanding complex dataflows, coordinating IT resources, and working with large datasets. 3 Experience producing dashboards and other visually compelling reports that enable efficient identification of key insights into business performance. 3 Experience and familiarity with the research process for developing consumer, category & cultural insights 3 Ability to translate business needs into strategic digital analytics & social listening frameworks that can be executed & replicated across a large organization 3 Understanding of how AI can be used to support digital analytics & social listening workstreams, including prompt-writing best practices to focus the observation summarizations of AI assistants 3 Understanding of the social media landscape, dynamics of community interaction, social best practices, and digital analytics tools 3 Experience in the creation of persuasive PowerPoint decks to "tell the data story," and in the presentation of these decks to senior audiences. 3 Solid communication skills and ability to communicate data-driven findings to mid- and senior-level managers. 3 Strong interpersonal skills and ability to network and work successfully with a wide range of stakeholders. ADDITIONAL PREFERRED EXPERIENCE: 3 Experience with experimentation and A/B testing of social/digital content executions 3 Experience with Salesforce Marketing Cloud and its analytics functionalities 3 Experience with Power BI to create and visualize data from disparate data sets 3 Experience in using Google Analytics (or equivalent) and Google Tag Manager to configure website reporting, evaluate performance and derive actionable insights. 3 Experience with social listening, social intelligence, and/or social analytics tools, such as Talkwalker, Nichefire, Yogi, Audiense, Creator IQ, Sprinklr or similar 3 Familiarity with the emerging LLM Listening / GEO / AEO space and the associated insights tools 3 Basic knowledge of coding languages or developer tools 3 Experience or familiarity with advanced analytics, including media mix modeling, multi-touch attribution, statistical analysis, lifetime value analysis, and sales impact studies 3 Familiarity with foresight use cases, identifying and analyzing trend signals from social media that ladder up to larger cultural movements or consumer behavior shifts Salary: $80,029.77 to $100,585.35 per year Bonus Eligibility: Yes The pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to knowledge, skills and abilities as well as geographic location. It is not typical for an individual to be hired at top of range. Nestle9 offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits. Incentives and/or benefit packages may vary depending on the position. Learn more at https://www.nestlejobs.com/nestle-in-the-us-benefits This position is not eligible for Visa Sponsorship.