Full Job Description
Own the build-out and growth of AliExpress's US ecosystem of KOL/KOC, influencers, and community owners. With a commerce-driven creator matrix as your core lever, you'll connect US creators and community channels to exposure, user acquisition, and aggregated GMV - turning "local consumers local supply local playbook" into a sustainable growth engine across social media and local communities. 1. US Commerce-Driven Influencer Affiliate Matrix Build-out: Recruit and operate US commerce-driven creator resource base - top KOLs, mid-tier creators, KOCs, and vertical specialists - tiered into a matrix by category, audience profile, and selling capability to form a sustainably callable creator network. Design community traffic plans and build a channel ecosystem accountable for bringing high-quality users and incremental GMV. 2. Own the full "recruit-nurture-exit" lifecycle for creators/agencies: cold-start new talent, run selling tests, drive tier progression via executable strategies, and enforce dynamic scoring, tiered management, and bottom-tier elimination. 3. Partner closely with category/brand teams to launch diverse monetization paths; support storefront management, localized product selection and scheduling to safeguard conversion efficiency. 4. Based on US consumer insights and local supply characteristics, produce channel/product trend analysis, define supply and benefit requirements, and craft "local creator/community supply" placement strategies - driving localized promotion with cross-functional partners to lift exposure and conversion. 5. Establish a comprehensive monitoring system tracking creator/agency GMV, views, ROI, and per-community conversion funnels.
Position Requirement
1. 5+ years in influencer/creator operations, or community management, or content-commerce growth; hands-on US market experience strongly preferred. 2. An established network of US commerce-driven creators, community owners, or influencers that can be rapidly mobilized and scaled. 3. Strong localized operations capability: able to blend consumer, cultural context, and consumer habits with supply to land US-market-fit promotion and selling plans. 4. Proven ability to build a creator/community ecosystem from recruiting, activation, incubation, and monetization. 5. Strong data-driven mindset; able to translate funnel and ROI analysis into actionable optimizations; excellent cross-functional collaboration and negotiation skills; bilingual (English/Spanish + Mandarin) a plus.
