About Oodles Marketing
We’re the lead generation engine for high-performing home service business owners who want to scale and dominate their markets.
We deliver exclusive, high-intent leads at a lower cost-per-lead than paid ads and faster than SEO — with a proven, TCPA-compliant system that drives predictable growth.
Our mission: help great people grow their businesses by filling their pipelines with quality leads and peace of mind.
The Role
We’re looking for a hands-on Affiliate Program Director who will own 100% of this initiative from concept to execution.
No red tape. No waiting for someone else to move. You’ll design, build, and run the affiliate engine that fuels Oodles’ next stage of growth.
This isn’t a coordination role — it’s an ownership role. You’ll recruit partners, build systems, set up tech, manage payouts, drive results, and continuously optimize performance.
If you’ve ever said, “Just give me the ball and watch what happens,” this is your moment.
Key Responsibilities
- Architect and launch the entire Oodles Affiliate Program, such as systems, structure, outreach, and operations.
- Source and identify opportunities to generate new affiliates for Oodles’ affiliate program.
- Recruit, onboard, and activate high-value affiliates, influencers, and referral partners with home-service audiences.
- Build all supporting materials such as partner decks, promo kits, landing pages, tracking dashboards, and reporting.
- Set up tech infrastructure (tracking, attribution, CRM integration, payout automation, compliance workflows).
- Manage communication and incentives for affiliate partners to keep them excited and performing.
- Own the data: analyze performance, optimize campaigns, and report key metrics to leadership.
- Ensure compliance with TCPA, CAN-SPAM, and FTC regulations.
- Grow the program into a major national revenue channel achieve company revenue targets and KPIs.
- Develop structured account plans for key affiliates — mapping decision-makers, performance blockers, and growth enablers to create a multi-threaded relationship strategy similar to enterprise sales.
- Implement a performance framework, defining metrics, decision criteria, and success indicators for each partner to forecast affiliate revenue predictably.
- Create consistent weekly and monthly operating rhythms: affiliate pipeline reviews, performance dashboards, and structured follow-up systems to ensure no opportunity is lost.
You Are
- A builder: you can take an affiliate program from zero to revenue fast.
- A connector: you love creating win-win partnerships that scale.
- A data-driven marketer who still knows how to close deals and inspire people.
- Fluent in lead generation, funnels, and affiliate systems (GoHighLevel, Refersion, PartnerStack, or similar).
- Hungry to grow — both your career and the company.
Qualifications
- 4–6+ years of proven success building and scaling affiliate programs (ideally in lead generation, SaaS, or B2B).
- Deep understanding of funnel strategy, tracking, and compliance.
- Demonstrated ability to independently manage all aspects of an affiliate operation.
- Strong copywriting, negotiation, and partnership skills.
- High accountability, zero excuses.
- Experience creating data-driven sales or partnership systems, leveraging CRM tools and automation to manage pipelines.
- Comfort with structured forecasting and performance modeling to anticipate affiliate ROI and optimize spend.
- Strong research and discovery mindset, able to use tools like ZoomInfo, LinkedIn, or AI assistants to identify and qualify high-impact affiliates before outreach.
Why Oodles?
We move fast, think big, and care deeply about our partners’ success. You’ll have the freedom to create, test, and scale strategies — and be rewarded for performance.
This is your chance to lead the affiliate arm of a fast-scaling marketing company that’s rewriting how businesses grow.
