Position Summary:The AEO & GEO Marketing Manager owns Momentous' strategy to increase brand visibility, authority, and recommendations across AI-powered search engines and emerging digital discovery channels, including ChatGPT, Gemini, Google AI Overviews, and Perplexity. This role positions Momentous as a trusted source for information about health, wellness, supplementation, and human performance.
A key focus is leveraging Momentous' scientific expertise, research-driven content, and world-renowned advisor network to strengthen the brand's credibility and presence in AI-generated answers. This includes advancing a science-led blog strategy and expanding visibility across online communities and influential third-party platforms.
Working closely with Science, SEO/SEM, eCommerce, Content, Brand, PR, and agency partners, this role combines strategic thinking, analytical rigor, strong content instincts, and hands-on execution. The ideal candidate is entrepreneurial, action-oriented, and passionate about the rapidly evolving AI search landscape.
Responsibilities:AEO & GEO Strategy and Visibility- Develop and execute Momentous' AEO/GEO strategy to increase brand visibility, recommendations, and citations across AI-powered search and answer platforms.
- Analyze AI search trends, consumer discovery behaviors, and competitive positioning to identify and prioritize growth opportunities.
- Position Momentous as a trusted authority in supplementation, health, wellness, fitness, and human performance through ongoing optimization and experimentation.
Analytics, Measurement & Innovation- Establish and track AEO/GEO performance metrics, including AI mentions, citations, share of voice, sentiment, and referral traffic.
- Analyze content, community, and platform performance to identify opportunities and deliver actionable recommendations to leadership.
- Stay ahead of emerging AI technologies and discovery trends, continuously testing new strategies to improve Momentous' visibility and authority.
Online Communities & Third-Party Authority- Develop and execute strategies to strengthen Momentous' presence and credibility across Reddit, Quora, X, and other relevant communities.
- Identify and activate opportunities for authentic engagement, third-party mentions, expert references, and citations that build digital authority.
- Partner with Brand, PR, and external agencies to amplify scientific expertise and strengthen Momentous' visibility across influential publishers and platforms.
- Explore opportunities across YouTube, third-party creators, and emerging discovery platforms.
Scientific Content & Blog Strategy- Drive a science-led blog and content strategy that strengthens Momentous' credibility, discoverability, and AI citation potential.
- Partner with the Science team, PhD-level experts, and scientific advisor network to translate research and expert insights into engaging, authoritative content.
- Identify high-value scientific topics, long-tail queries, and consumer questions that create opportunities for thought leadership.
- Collaborate with Content, SEO/SEM, and agency partners to develop, optimize, and refresh scientific content while maintaining accuracy and brand credibility.
Content Optimization & Cross-Functional Partnership- Partner with SEO/SEM, eCommerce, and Content teams to strengthen existing content for AI-driven discovery and answer-focused search.
- Align scientific content, product education, and third-party authority initiatives to deliver a consistent, credible brand presence across AI platforms.
- Leverage existing marketing capabilities while identifying and owning incremental AEO/GEO opportunities outside established workstreams.
Qualifications:Education & Experience- 7+ years of experience in growth marketing, digital marketing, content strategy, SEO, or a related field.
- Experience in Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), or AI-powered search visibility is a plus.
- Experience in high growth CPG and with standing up a marketing channel
- Demonstrated experience developing and executing content-driven marketing strategies that improve discoverability, brand authority, or measurable business performance.
- Experience collaborating with cross-functional teams, subject matter experts, and external agency partners to execute strategic initiatives.
Skills & Competencies- Strong understanding of AI-powered search, generative AI, algorithms, and emerging digital discovery platforms.
- Expertise in content strategy and building brand authority through scientific content, third-party citations, and digital communities.
- Ability to translate complex scientific information into credible, engaging content in partnership with subject matter experts.
- Strong analytical skills with the ability to translate data and insights into actionable growth strategies.
- Excellent communication, project management, and cross-functional collaboration skills.
Attributes- Highly proactive, resourceful, and results-oriented with a strong ownership mentality.
- Highly scoreboard-oriented, with a relentless focus on measurable outcomes, performance improvement, and accountability.
- Intellectually curious and passionate about AI, emerging technologies, and evolving digital discovery trends.
- Strategic, hands-on problem-solver who thrives in fast-paced, ambiguous environments.
- Passionate about health, wellness, fitness, and human performance.
Benefits:- Our fast-paced, high growth environment creates a strong opportunity for professional development born from evolving experiences
- Competitive cash compensation plus employee stock options
- Health/Vision/Dental/Life/Pet/Accident/Disability/Critical Illness
- Fertility benefits, caregiver concierge, and financial planning benefits
- 401k Match
- Unlimited PTO
- Finish Line Fridays - finish at 3:00 every Friday
- Generous set of observed holidays (18 days of office closure in 2026)
- $1,000 annual perks program to support a high-performance lifestyle
- Team workouts and lunches
- Access to Momentous products and merchandise
LOCATIONThis is a hybrid role based out of our Park City headquarters.
