POSITION SUMMARY:
Responsible for seeking out new business opportunities for the organization. Develop, coordinate, and implement plans designed to increase existing business and capture new opportunities.
ROLES AND RESPONSIBILITIES:
• Maintain a good working relationship with new and current community contacts.
• Work with other MGH and Physician Practice leaders on new initiatives and projects in support of strategic plan. May lead new projects or hand off to other Directors.
• Communicate new services and develop delivery models to prospective clients.
• Coordinate with marketing department for development of marketing literature plan.
• Oversee the formation of business partnerships and assist with negotiation of contracts.
• Identify arising business opportunities and build long-term relationships with prospects.
• Maintain a working knowledge of federal and state regulations and reimbursement policies of Managed Care, Medicare, and Medicaid.
• Analyze the services used by residents of the Hospital's service area and where they are currently receiving care. Model conversion of contracts for new health plans.
• Conduct industry analysis annually and local market analysis quarterly.
• Complete the business development tool (sales plan) and KPIs weekly.
• Collaborate with organization to develop and deliver a detailed public relation plan to include identifying media contacts, social media postings, and event management that will display the organization to their local community.
POSITION/ORGANIZATION/COMMUNITY HIGHLIGHTS:
• Marion General Hospital has earned numerous awards, including:
• Top 20 Rural Community Hospital by the National Rural Health Association (NRHA).
• Top 100 Rural and Community Hospital by the Chartis Group and iVantage.
• Performance Leadership Award by The Chartis Center of Rural Health and the National Organization of State Offices of Rural Health (NOSORH).
• Business Intelligence tools are in place to assist in market evaluation and potential.
• College of Healthcare Information Management Executives "Most Wired" recognition.
• 82 beds and 16 acute rehab beds.
• 43,000 ED visits.
• Opportunity to expand MGH scope of services.
MINIMUM JOB REQUIREMENTS:
• Bachelor's degree in Business, Healthcare Administration, Marketing or a Clinical field.
• Minimum of 5 years of relevant experience.
• Proven success in relationship development and training/mentoring of team members.
• Knowledge of policies, governmental regulations, and business practices in healthcare.
• Highly developed computer skills to include proficiency with Microsoft Office and the ability to learn and proficiently perform computer applications related to department operations and job functions.
• Strong skills that are vital to include communication, negotiations, marketing, data analysis and project management
PREFERRED JOB REQUIREMENTS
• Master's degree in Business, Healthcare Administration, Marketing, or Clinical field preferred.
• Minimum of five (5) years of supervisory experience preferred.
• Background in marketing strongly preferred.
• Healthcare background highly preferred.
• Experience with Managed Care Companies or other payors highly preferred.
• Grant writing or oversight experience helpful
SKILLS/ KNOWLEDGE/ ABILITIES
• Excellent communication and public speaking skills for use inside the hospital and out in the community. Effectively and tactfully communicate with patients and their families and guests, co-workers, managers, Hospital Administrators, providers, consultants, business associates and regulatory agencies presenting a professional image as a representative of Marion General Hospital.
• Interpersonal skills necessary in order to carry out duties in a professional manner, as well as the ability to work well under stress.
• Excellent time management and organizational skills.
• Ability to problem solve, multi-task in a fast-paced setting and work well in a team environment.
• Ability to negotiate effective working relationships and develop positive resolutions to conflict.
• Excellent customer service and management skills.
• Strong organizational, financial, leadership and administrative skills to manage multiple issues simultaneously combined with ability to effectively prioritize.
• Ability to effectively perform job functions under periods of extreme stress, meeting deadlines and producing positive outcomes.
• High degree of accuracy with concentration and close attention to detail.
• Commitment of 24-hour accountability.
• Solve real-world challenges with modern theories of leadership, management and negotiation.
• Apply contemporary business principles integral to a medical organization.
• Use creative problem-solving skills to make critical decisions.
• Integrate marketing, operations, personnel and financial initiatives.
• Ability to be discreet and protect the integrity of any confidential matter or information encountered during the performance of job duties.
• Hands-on project management skills.
WORKING CONDITIONS
• Typical office environment with prolonged sitting and occasional standing and walking.
• Work may be subject to interruptions and occasional high stress levels.
• Works with highly confidential information which may be proprietary or protected health information.
• Ability to work hours significantly beyond the normal work week.
• May attend special functions and meetings at various locations within the hospital and community.
• Occasional overnight stays.
PHYSICAL AND MENTAL ACTIVITIES, TOOLS, EQUIPMENT
• Uses computer and standard office equipment.
• Lifting, pushing, pulling, walking, sitting, reaching, bending, kneeling or stooping to perform duties in a safe manner.
