Minimum of 3 years of Paid Media experience, including budgeting and bidding.
Proficient in all Google network types, including display and search networks.
Experience with various campaign types such as UAC, ACi, and performance max.
Familiarity with A/B testing methodologies.
Strong analytical skills with proficiency in Excel for reporting.
Excellent written and verbal communication skills.
Responsibilities
Maintain advanced knowledge of primary paid media channels and their role in the marketing funnel.
Drive account strategy to meet or exceed client efficiency and growth goals.
Develop and implement account management techniques for performance optimization.
Quantify and prioritize initiatives for maximum account impact.
Create client roadmaps, testing plans, and performance reports to meet client needs.
Manage client portfolio performance against established goals and budgets.
Lead client calls, discussing project updates and long-term strategies.
Benefits
Healthcare, Dental, and Vision coverage.
401k plan with matching contributions.
Paid Time Off (PTO).
Paid Company Holidays.
Parental Leave.
Full Job Description
THE ROLE:
The Account Manager, Paid Media is responsible for Paid Media performance, along with client management and delegation of production resources. They serve as the primary point of contact for their assigned clients by answering client emails and leading weekly calls. They also design and execute Paid Media channel strategy. The Account Manager will work with vendor reps and senior team members to hone the strategies they present to clients but are ultimately responsible for project management on accounts they own.
WHAT YOU'LL DO:
Maintaining an advanced understanding of primary paid media channels and how they fit within the funnel - to include Google Ads, Microsoft Ads, Apple Search Ads, etc.
Driving account strategy geared towards achieving or exceeding client efficiency and growth goals.
Developing and executing the appropriate account management monitoring and optimization techniques to drive performance toward client targets and budgets.
Quantifying and prioritizing initiatives that will have the greatest impact on account performance.
Driving the creation of client roadmaps, testing plans, reports/dashboards, and QBRs/FBRs to meet client needs.
Managing the performance of designated client portfolio to client performance goals and practicing good stewardship of client budgets.
Writing, reviewing and ensuring that agendas meet client needs for status calls and adhere to all important and upcoming management updates.
Effectively leading client calls, speaking to completed projects, performance, and planned initiatives/long-term optimization strategy.
Ensuring all account management efforts go through a QA process and are executed/delivered error-free.
Owning the relationship between DEPT® and dedicated platform reps (i.e. Google, LinkedIn, etc.). Working with reps to identify and vet new opportunities while maintaining platform best practices, etc.
Owning the paid media strategic roadmap on all accounts and supporting the Account Lead to help in coordinating initiatives with growth teams for the holistic client roadmap.
WHAT YOU BRING:
A minimum of 3 years of Paid Media experience and comfort with topics such as budgeting, bidding, and testing methodology
Experience across all Google network types is ideal - display network and search network, inclusive of app campaigns
Experience with a combination of these campaign types: UAC (universal app campaigns), ACi (app campaign install), Google app campaigns, GDN campaigns (Google Display Network), performance max, discovery campaigns
Experience with A/B testing
Proven prior work experience presenting findings and making recommendations for account optimizations to internal or external clients
Strong analytical and reporting skills and be proficient in Excel
Strong written and verbal communication skills
Additional things that will impress us:
You are an energetic and creative marketing enthusiast; eager to roll up your sleeves and be hands on, learn, and grow in the marketing space.
You are entrepreneurial spirited and a self-starter; able to work both independently and in a team environment
WHAT DO WE OFFER?
We are a collaborative, open-door, best-idea-wins environment that fosters personal and company growth and has fun doing it. Here is a snapshot of our benefits package:
