About the RoleThe Sales Manager is accountable for driving sales growth across an assigned U.S. region by deepening customer relationships, converting product and performance insights into compelling value propositions, and managing a disciplined regional sales plan. This role requires a proven sales professional who can independently navigate customer relationships, influence buying decisions, collaborate across Aristocrat, and consistently grow variety and volume of game sales. Previous game sales experience is welcome, but not required.
What You Will Do- Own and execute a regional sales plan that increases game variety, sales volume, and Aristocrat share of wallet across assigned customer accounts.
- Develop trusted customer relationships with casino operators, decision makers, and influencers by understanding their business plans, floor strategy, and profitability goals.
- Analyze game performance, customer data, placement dynamics, competitive context, and market trends in partnership with Commercial Strategy to prioritize opportunities and target accounts.
- Create and deliver persuasive, customer-specific value pitches that connect game mechanics, player appeal, and floor performance to customer profitability.
- Lead sales conversations through discovery, proposal, objection handling, negotiation support, and next-step commitment with clarity and rigor.
- Collaborate with studio heads and game developers to understand the product roadmap, game highlights, player drivers, and launch priorities, then translate those insights for customers.
- Partner with Sales leadership, product, marketing, finance, and commercial teams to align customer opportunities, deal strategy, and execution requirements.
- Maintain accurate account planning, pipeline visibility, customer follow-up, and regional opportunity tracking.
What We Are Looking For- Universtiy Degree in Sales, Business, Marketing, or a related field, or equivalent mid-career sales experience.
- Demonstrated success in business-to-business sales, account management, territory management, or consultative selling.
- Ability to interpret commercial data and customer signals to develop a targeted sales approach.
- Strong presentation, negotiation, objection-handling, and customer relationship skills.
- Ability to travel regularly within an assigned U.S. sales region.
Preferred Backgrounds and Transferable Experience- Experience in land-based gaming, casino supplier sales, hospitality technology, pharmaceutical sales, medical devices, alcohol / beverage sales, or revenue-driving software sales.
- Experience selling products where value must be linked to customer profitability, utilization, performance outcomes, or share growth.
- Familiarity with structured territory planning, customer segmentation, and pipeline management.
Personal Qualities That Will Help You Succeed- Relationship-driven with the ability to create customer confidence and credibility quickly.
- Commercial judgment and selling riogr across complex accounts.
- Learning curiosity about game mechanics, player behavior, floor environment, and performance drivers.
- Influence skills that move customers and internal partners toward aligned decisions.
- High work ethic, resilience, and perseverance in competitive sales environments.
Working Expectations- Responsible for an assigned sales region within the Northeast, Southeast, Mid-West, Southwest, and West regions of the United States.
- No cold calling requirement; success depends on rapidly developing trusting customer relationships and delivering disciplined account plans.
- Role requires regular customer engagement, internal collaboration, travel within the assigned region, and active participation in product learning.
This job description may have been reviewed and enhanced usingAI-assisted tools to improve clarity, consistency, and inclusivity. All final content, role requirements and hiring decisions remain subject to human review and approval by Aristocrat.
Compensation PhilosophyWe offer a comprehensive pay and benefits package designed to stay competitive in the market, support your wellbeing, and recognise your contribution to our success. Our approach is underpinned by a pay-for-performance belief in rewarding individual impact. Your specific compensation package will be determined by factors such as your skills, experience, qualifications, and location.
Depending on your role and location, you may be eligible for annual bonuses and incentives, health and wellbeing benefits, paid time off, retirement plans, insurance coverage, and other local or statutory benefits.
Specific details about compensation and benefits for this position will be discussed during the recruitment process.