Account Executive - LegalfitDepartment: Small Law Sales
Employment Type: Full Time
Location: Remote - USA
Reporting To: Sr. Director Sales, Legalfit
Compensation: $100,000 / year
DescriptionKey ResponsibilitiesAs an Account Executive, you will play a key role in growing Legalfit revenue by identifying, qualifying, educating, and closing prospective law firm clients.
This role requires more than traditional sales experience. Successful Account Executives must be comfortable discussing digital marketing strategy, evaluating a prospect's current online presence, understanding competitive positioning, and explaining how Legalfit can improve visibility across traditional search engines and emerging AI-powered search experiences.
Account Executives are expected to develop working knowledge of
Search Engine Optimization (SEO), Local SEO, Artificial Intelligence Optimization (AIO), Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), and Large Language Model Optimization (LLMO) and communicate these concepts in an understandable, consultative way to attorneys and law firm decision-makers.
When engaging with prospective clients, Account Executives will research the firm's current website, organic search visibility, local presence, competitive landscape, and existing marketing providers to tailor recommendations around the prospect's business goals.
This position works closely with Legalfit's Sales, Marketing, SEO, Client Services, and Operations teams to identify opportunities, communicate market feedback, and ensure alignment between what is sold and what Legalfit delivers.
Responsibilities- Conduct consultative sales presentations and product demonstrations with prospective law firms generated through SDR, marketing, partner, and self-generated channels.
- Meet or exceed individual revenue, new business, and activity goals.
- Manage opportunities throughout the complete sales cycle, from discovery and qualification through proposal, negotiation, and close.
- Maintain a fundamental understanding of Legalfit's products and services and clearly communicate their business value to prospective clients.
- Develop working knowledge of digital marketing disciplines including:
- Search Engine Optimization (SEO)
- Local SEO and Google Business Profile optimization
- On-page and technical SEO
- Content strategy
- Link building and authority development
- Conversion Rate Optimization (CRO)
- Paid search, including PPC and Local Services Ads (LSAs)
- Reputation management
- AI-powered search and discovery
- Artificial Intelligence Optimization (AIO)
- Generative Engine Optimization (GEO)
- Answer Engine Optimization (AEO)
- Large Language Model Optimization (LLMO)
- Understand how traditional SEO and AI-search optimization work together to improve a law firm's visibility across search engines, AI-generated answers, and large language model-driven platforms.
- Evaluate prospective clients' websites, search visibility, competitive landscape, current marketing providers, and overall digital presence to support consultative sales conversations.
- Explain digital marketing performance and strategy to attorneys and law firm professionals who may not have a technical marketing background.
- Conduct competitive research and tailor sales presentations based on a prospect's market, practice areas, business objectives, and current marketing strategy.
- Understand customer business drivers, buying criteria, decision-making processes, competitive considerations, and desired outcomes.
- Maintain an active pipeline and consistently follow up with prospects and opportunities.
- Self-prospect and generate new opportunities in accordance with company best practices and procedures.
- Identify, research, and gather relevant information on prospective firms and decision-makers.
- Effectively qualify inbound and outbound opportunities based on fit, need, timing, decision-making authority, and business objectives.
- Accurately maintain opportunities, activities, notes, forecasts, and pipeline information within the company CRM.
- Stay current on trends and developments within SEO, AI-powered search, digital marketing, legal technology, and the legal services industry.
- Maintain awareness of competitors' products, services, pricing models, positioning, and sales strategies.
- Share prospect feedback, competitive intelligence, objections, and market trends with Sales, Marketing, Product, and Operations leadership.
- Perform other duties as assigned by management.
Qualifications- 1-3+ years of experience in a quota-carrying sales role with demonstrated experience closing new business.
- Experience selling digital marketing, SEO, SaaS, advertising, professional services, or other consultative solutions.
- Working knowledge of SEO and digital marketing concepts, including the ability to explain how organic search visibility contributes to lead generation and business growth.
- Familiarity with the evolving search landscape, including AI-powered search experiences, generative AI platforms, and concepts such as AIO, GEO, AEO, and LLMO.
- Strong discovery and consultative selling skills with the ability to identify business challenges and connect them to relevant solutions.
- Excellent presentation skills and the ability to communicate marketing and technical concepts to non-technical audiences.
- Demonstrated ability to build relationships, navigate objections, negotiate, and close sales.
- Strong written and verbal communication skills.
- Strong organizational, pipeline management, and follow-up skills.
- Ability to prioritize effectively and manage multiple active opportunities simultaneously.
- Comfortable working in a fast-paced, evolving environment where products, technology, and digital marketing strategies continue to change.
- Motivated by achieving and exceeding revenue goals and earning performance-based compensation.
- Bachelor’s degree or equivalent combination of education and relevant professional experience.
Preferred Qualifications- Previous experience selling SEO, digital marketing, website, advertising, or marketing technology solutions.
- Experience discussing organic search performance, keyword visibility, local search, content strategy, backlinks, technical SEO, or website conversion with prospective clients.
- Familiarity with AI search platforms and how brands can earn visibility, citations, mentions, and recommendations within AI-generated answers.
- Experience selling to attorneys, law firms, or other professional services organizations.
- Experience selling against incumbent digital marketing agencies or website providers.
- Familiarity with CRM and sales engagement platforms.
- Knowledge of the legal industry is a plus but not required.
Pay- $100,000 base/year + $65,000 OTE
Benefits- Flexible PTO
- 2 Company-Wide Mental Health Days
- Parental Leave Programs
- 401(k) with Company Match
- Broad Equity Participation
