Bachelor's degree or equivalent experience in B2B sales
Proven track record in qualifying complex leads and driving conversions
Experience in achieving revenue goals and developing sales pipelines
Strong understanding of cybersecurity and breach response landscapes
Excellent objection handling skills in high-pressure sales environments
Proficient in Salesforce for sales cycle management and forecasting
Ability to create tailored presentations for corporate decision-makers
Responsibilities
Generate revenue by acquiring new clients and expanding partner networks across Canada
Develop and manage strategic referral channels with cyber law firms and insurance carriers
Stay updated on industry trends and privacy legislation to advise clients effectively
Drive sales for Equifax Breach Services, including monitoring and notification services
Create customized proposals and pricing models for corporate clients
Coordinate with internal teams for contract execution and rapid deployment
Maintain accurate sales records and pipeline updates in Salesforce
Adapt work schedule to meet urgent client needs and incident responses
Benefits
Flexible working hours to accommodate urgent client needs
Opportunity for regional travel (10-15%)
Access to continuous learning in the evolving cybersecurity field
Work in a newly created position with growth potential
Collaborative environment with cross-functional teams
Full Job Description
Synopsis of the Role
This Account Executive position is responsible for the direct sale of Equifax Breach Services products and solutions across Canada. The role focuses on driving revenue by managing and expanding strategic referral partner networks across cyber law firms, insurance carriers, and incident response partners, as well as converting corporate opportunities. We are seeking a motivated sales professional with a strong desire to continuously learn, adapt, and build deep expertise within the rapidly evolving cybersecurity and breach response industry. Due to the high-urgency, time-sensitive nature of cyber breach mitigation, this position requires flexibility to work varying or non-standard hours depending on business needs, emergent incident response activities, and client requests.
What you will do
Generate revenue to meet and exceed sales quotas through strategic client acquisition and partner expansion across Canada.
Develop, scale, and manage high-value strategic referral channels, focusing on cyber law firms ("breach coaches"), cyber insurance carriers/brokers, and forensic incident response partners.
Proactively immerse yourself in industry trends, emerging privacy legislation, and technical breach mitigation practices to serve as a knowledgeable resource for clients and partners.
Drive sales for the complete suite of Equifax Breach Services, including credit and identity monitoring (Equifax Complete™ Premier), 24/7 Level 1 FAQ call center support, digital and physical notification services, and impact verification lookup tools.
Build customized proposals and pricing models (fixed, redemption, and hybrid) tailored to corporate breach incidents and client specifications.
Coordinate internal cross-functional support with Finance, Legal, Operations, and Product teams to orchestrate contract execution (Incident Response Services Agreements), deal redlines, and rapid deployment operations.
Maintain pipeline hygiene, record account activities, and track opportunity updates in Salesforce.
Maintain flexibility to adapt working schedule and hours as required to support urgent breach events, client requests, and time-sensitive business needs.
Role requires 10- 15% regional travel
What experience you need
Bachelor's degree and/or solid, demonstrated track record in B2B sales experience, including:
Qualifying complex leads and driving opportunity conversion
Being held accountable to and consistently delivering revenue goals and pipeline development
Demonstrating a strong passion and drive to learn the cybersecurity and breach response industry landscape
Demonstrating objection handling in high-urgency, consultative sales environments
Strong business acumen, financial literacy, and contract negotiation capabilities
Managing end-to-end sales cycles, pipeline forecasting, and CRM management (Salesforce)
Developing tailored executive presentations and pitching capabilities to decision-makers, legal counsel, and corporate leadership
Proven ability and willingness to work flexible schedules outside of core business hours to accommodate urgent client needs and active incident responses.
What could set you apart
Curiosity and enthusiasm for continuous learning within the Canadian cybersecurity landscape, cyber incident frameworks, and privacy legislation (PIPEDA and provincial standards)
Hunter Mindset with a track record of B2B business growth and partner ecosystem expansion
Established network within Canadian cyber law firms, insurance carriers, or forensic technology vendors
Openness to learn and develop new sales governance techniques
Strong communication skills
Strong team player
Bilingualism in English and French (written and spoken) to effectively support clients across all Canadian jurisdictions
Superior executive communication, negotiation, and client service skills under tight, high-pressure timelines
This is a newly created position.
Primary Location: CAN-Ontario-Remote
Function: Function - Sales and Account Management
Schedule: Full time
About Equifax
Equifax Inc. is a data analytics and technology company that assists organizations and individuals in making informed business and personal decisions. Headquartered in Atlanta, Ga., Equifax operates or has investments in 24 countries in North America, Central and South America, Europe and the Asia Pacific region. It is a member of Standard & Poor's (S&P) 500® Index, and its common stock is traded on the New York Stock Exchange (NYSE) under the symbol EFX. Equifax employs approximately 11,000 employees worldwide.
