Summary: The Account Executive is a key driver of revenue growth, tasked with managing the full sales cycle for creative event and experiential marketing solutions. You will combine an entrepreneurial spirit with a consultative approach to translate client marketing objectives into compelling, high-impact live experiences. Alongside a robust marketing function, you will be responsible for proactive prospecting, leads and proposals, and ultimately acquiring new clients.
Key Responsibilities- Sales & Business Development:
- Generate Growth: Proactively prospect and qualify new business opportunities diverse industries.
- Collaborative Approach: Drive revenue by collaborating with marketing and business development team members and acquiring new prospects through outbound efforts.
- Expand Our Reach: Consistently achieve or exceed assigned annual sales goals for both net-new business and existing account expansion.
- Client Relationship Management:
- Trusted Partner: Cultivate and maintain strong, long-lasting client relationships to ensure repeat business and high satisfaction.
- Main Point of Contact: Act as the main point of contact for clients, understanding their brand, marketing goals, and vision for their events.
- Creative Solution Selling:
- Foster Innovation: Collaborate with internal teams to develop customized, innovative, and visually compelling event proposals and presentations.
- Close Deals: Present, negotiate, and close complex contracts, articulating the creative and financial value of the proposed solution.
- Project Oversight & Budgeting:
- Budget Management: Collaborate with Producers on project budgets, scopes, and timelines, ensuring solutions are delivered on-time, within budget, and to the client's creative specifications.
- Client Liaison: Serve as the essential link between the client and the creative/production teams throughout the project lifecycle.
- Stay Current: Remain current with event industry trends, emerging technologies, and competitor activities.
Required Qualifications & Skills- Experience: Proven track record of 7+ years in B2B sales, preferably within the event, trade show, experiential marketing, or creative agency industries.
- Sales Acumen: Demonstrated success in finding new business and managing the entire sales cycle, from cold lead to contract close.
- Creative Thinking: Ability to think creatively and strategically to develop unique solutions that solve a client's marketing challenges.
- Communication: Exceptional written and verbal communication, presentation, and negotiation skills.
- Technical Proficiency: Proficiency with CRM software (e.g., Salesforce), Microsoft Office/Google Workspace, and presentation tools.
- Travel: Willingness to travel for client meetings, site inspections, and on-site event management.
