Bachelor's Degree in Marketing, Advertising, Communications, or equivalent experience
5+ years as Account Director or Account Supervisor in a full-service agency
Thorough understanding of media environment and client's industry
Strong account management background with client and team supervision experience
Proven leadership abilities with disciplined team management
Experience in identifying business-building opportunities
High sense of urgency and commitment to quality work
Excellent communication skills at all organizational levels
Responsibilities
Monitor client business to ensure successful strategy and metrics
Develop strong client relationships and maintain regular communication
Anticipate client needs and keep agency proactive
Counsel senior clients on potential changes
Keep agency management updated on client relations
Direct and coach account managers on marketing efforts
Create a business-building atmosphere for clients
Utilize agency resources to grow client's business
Attend and report on marketing/advertising meetings
Present and prepare materials for national plans and promotions
Establish regular competitive reporting for client review
Benefits
Dynamic agency environment allowing for hands-on involvement
Opportunities for leadership and professional growth
Access to a variety of marketing and advertising resources
Regular interaction with senior clients and agency management
Engagement in innovative advertising strategies and creative presentations
Full Job Description
Job Description
Overall Objective
The Account Director is responsible for overseeing a team of staff who manages the day-to-day administration of marketing and advertising initiatives for an assigned client. Taking a hands-on approach, they are instrumental in the development and implementation of new initiatives and assist in the development of marketing and advertising strategies.
Responsibilities
Client Relations:
Monitor client business daily/weekly to ensure strategy & metrics are successful
Develop strong relationships with Client(s) responsible for development of advertising programs establishing regular communication to ensure expectations are met
Anticipate Client needs, keeping the agency in the position of leading vs following
Counsel with senior level Client(s) on any potential changes
Keep Agency management informed of status of Client relations, including personnel changes and issues pertaining to Agency performance
Direct/coach account managers on merchandising marketing/advertising efforts in district meetings and in one-on-one store visits
Marketing / Special Projects:
Create atmosphere that demands a business-building approach to Client's business.
Utilize Agency resources to develop plans to grow business
Attend monthly marketing/advertising meetings.
Ensure a written service report covering each meeting is distributed to appropriate Agency and Client personnel
Present national creative, media plans, promotions, strategies, music, etc. at meetings
Prepare materials for and participate in meetings, including National creative, media, and promotional plans
Establish regular competitive reporting for Client review (sales, share SOV).
Requirements
Bachelors Degree in Marketing, Advertising, Communications or relevant, equivalent experience.
5+ years experience as an Account Director or Account Supervisor in a full-service Advertising/Marketing agency
Possess a thorough understanding of the overall media environment in addition to the Client(s) industry and business
A strong account management background, including past experience managing client accounts and supervising account teams
Proven leadership abilities and managerial experience as a disciplined team leader.
Experience identifying superior business building opportunities
A strong sense of urgency and commitment to get the job done quickly and with high quality
Excellent communication skills, both written and verbal, with people at all levels of an organization
