At least five years of experience in public relations and media relations.
Strong passion and knowledge of Luxury, Lifestyle, and Entertainment industries.
Proven ability to build and maintain relationships with top media outlets and freelance writers.
Expertise in team management and event coordination with budgets exceeding $1M.
Willingness to travel for work-related events and meetings.
Exceptional written, verbal, and interpersonal communication skills; Spanish proficiency is a plus.
Comprehensive understanding of the media landscape, including traditional and new media channels.
Responsibilities
Lead media relations efforts to secure feature stories in top national outlets and emerging platforms.
Mentor and develop junior staff to enhance their skills and career growth.
Anticipate client needs and provide strategic solutions to enhance their success.
Collaborate with internal creative teams and external agencies on client initiatives.
Offer strategic counsel to clients for impactful communication and creative campaigns.
Drive the ideation and execution of brand collaborations and talent-led campaigns.
Identify new business opportunities and develop proposals and presentations.
Benefits
Health coverage options through UnitedHealthcare, plus Dental and Vision through Principal.
401(k) plan with potential agency contributions via profit sharing.
15 vacation days plus an additional day off during your birthday month.
Agency closure between Christmas and New Year, plus 10 other holidays.
Shorter work hours on Summer Fridays from Memorial Day to Labor Day.
12 weeks of paid parental leave and support for working parents.
Coverage for personal phone expenses on agency plan.
Company-provided laptop and IT support.
Potential for discretionary end-of-year bonuses.
Engagement in agency bonding activities like happy hours and annual offsite events.
Focus on diversity, equity, and inclusion through specialized employee resource groups and programming.
Full Job Description
More About the Role Join our team as a New York-based Account Director! Dive into a dynamic role. Your chance to fuel the creative spirit starts here!
Responsibilities
Media Relations Mastery: Leads by example in securing earned media, focusing on marquee feature stories in top national outlets and emerging media platforms, while driving the team to surpass annual KPIs to amplify brand recognition.
Team Mentorship & Development: Supports the growth and advancement of junior staff through mentoring, development, and retention efforts.
Client Engagement & Industry Expertise: Leverages industry expertise to anticipate client needs, becoming a trusted partner in their success, while proactively addressing opportunities and challenges with strategic solutions.
Collaborative & Communicative: Partners with both with creative teams within Nike Communications, as well as external creative agencies on client initiatives.
Strategic Counsel: Provides strategic guidance to clients, collaborating with agency partners to develop and execute impactful communication and creative campaigns, enhancing brand reputation and visibility.
Brand Collaborations & Partnerships: Leads the ideation, execution, and recommendation of brand collaborations, partnerships, talent-led campaigns, and event strategies, leveraging creativity to resonate with key media and target audiences.
Business Development: Proactively identifies new business leads and opportunities, developing proposals and presentations.
Qualifications
Professional Experience: Brings at least five years of full-time experience in public relations and media relations.
Passion & Industry Knowledge: Genuine enthusiasm and in-depth knowledge of Luxury, Lifestyle and/or Entertainment industries, with a proven track record of delivering impactful stories across diverse media.
Build & Maintain Lasting Relationships: Cultivates and maintains genuine relationships with top media outlets and key freelance writers, fostering trust and mutual respect. Your ability to connect with others strengthens our network and enhances our clients' reputation.
Leadership & Event Management Expertise: Exemplifies proficiency in team management and orchestrating events/programs exceeding a budget of $1M+, showcasing adept organizational skills and strategic resource allocation.
Travel Flexibility: Embraces opportunities to travel for work-related events or meetings, allowing for engagement and collaboration across diverse settings.
Communication Skills: Exceptional written, verbal, and interpersonal communication skills online and in-person. Spanish speaking and writing skills would be a huge plus for this role.
Media Landscape Mastery: Possesses a comprehensive understanding of the media landscape, including print, online, broadcast and new-media (i.e. podcast) channels, enabling effective media outreach and engagement.
Commitment to Diversity, Equity and Inclusion: Embodies the values of diversity, equity, and inclusion; demonstrates self-awareness, cultural competency, and the ability to work with people from diverse cultures and backgrounds.
Adaptability: Ability to thrive in a dynamic workplace, showcasing adaptability and resilience.
The salary range is $95,000 - $110,000 annually.
Benefits
Health Benefits: Options for medical coverage through UnitedHealthcare, and Dental and Vision coverage through Principal
Financial Security: Contribute to 401(k) plan for retirement with the potential agency contribution via year-end profit sharing
Time Off: Enjoy 15 vacation days, with an extra day off on your birthday month
Holiday Closure: Agency closed between Christmas and New Years for a well-deserved break, as well as 10 other holidays throughout the calendar year
Summer Flexibility: Summer Fridays offer shorter work hours from Memorial Day to Labor Day
Family Support: Benefit from 12 weeks of paid parental leave and formal policies to support working parents
Phone Expenses: Receive business line, or have personal phone number covered on agency plan
Technology: Company provided laptop and accessories, along with IT support
Bonuses: Potential for discretionary end-of-year bonuses
Agency Bonding: Engage in happy hours and our annual agency-wide offsite for camaraderie and celebration
Emphasis on DEI: A variety of specialized employee resource groups, DEI programming and other initiatives
