That's where you come in. We're looking for an experienced account director to lead the client relationship and the cross-functional teams behind a growing portfolio of integrated marketing and brand programs for a major consumer electronics client. In this full-time role, you'll bring together strategy, creative, digital, media, web, and analytics leads, along with partner agencies, to plan and deliver work that spans paid digital, ecommerce, influencer marketing, PR, and social media. You'll serve as the client's trusted strategic partner, set direction for the team, bring structure to complex and fast-moving work, and deliver measurasble results. You'll also spot opportunities to expand our partnership across additional brands and product lines and help turn them into new work. If you thrive at the intersection of project management and digital marketing, we'd love to meet you.
This is a hybrid role, requiring at least two days per week on site at Reingold's headquarters in Alexandria, VA or one day per week on site at our Raleigh, NC office.
Here's the work you'll do: Essential Functions: - Serve as the primary day-to-day contact and strategic counselor for executive-level client stakeholders, building trusted relationships across multiple brands and business units.
- Oversee a portfolio of integrated marketing programs, including lower-funnel paid digital and remarketing campaigns, ecommerce website optimization, and upper-funnel brand awareness campaigns that span social media, influencer marketing, and public relations.
- Critically assess client needs and guide cross-functional teams, including strategy, creative, digital, media, web, and analytics staff and partner agencies, to develop meaningful and creative solutions.
- Synthesize team input into a clear strategic vision, translate goals and objectives into action plans, and oversee execution across multiple concurrent workstreams.
- Own performance objectives and demonstrate measurable impact by analyzing campaign performance, asking thoughtful questions about results, and telling the story behind the data in regular client reporting.
- Manage complex account budgets, forecasts, and contract compliance, including detailed tracking and invoicing across multiple brands and product lines.
- Identify and pursue opportunities to grow the account, including new scopes with additional brands and product lines, and lead development of proposals and recommendations.
- Supervise staff and mentor junior teammates, supporting their professional growth.
- Practice active listening with all stakeholders and continually improve team processes and efficiency.
This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change, or new ones may be assigned at any time.
This role is a good fit for someone with these qualifications, experience and skills:Required Qualifications: - Bachelor's degree in communications, marketing, business, or a related field and 8+ years of experience in strategic communications, marketing, or account management, or a master's degree and 6+ years of experience
- Strong project management skills, including managing scopes, timelines, budgets, and deliverables across multiple workstreams at once
- Experience assembling teams, launching projects, translating goals and objectives into action plans, and guiding execution
- Digital fluency, including working knowledge of social, paid, owned, and web channels and how they work together
- Strong relationship management skills, with experience serving as the primary day-to-day contact for executive-level stakeholders
- Demonstrated ability to lead cross-functional teams (strategy, creative, digital, media, web, and analytics) and synthesize their input into a clear strategic vision
- Strong problem-solving skills and a track record of creating structure, process, and clarity in ambiguous or fast-changing situations
- Excellent written and verbal communication skills
Preferred Qualifications: - Experience in the consumer electronics or ecommerce sectors, or in direct-to-consumer product marketing
- At least three years of agency experience leading client relationships
- Business development experience, with a proven track record of growing existing client accounts through expanded scopes and new work
- Experience managing account financials, including budgets, forecasting, and profitability
- Experience working with global or matrixed client organizations
Supervisory Responsibilities: This position may supervise one or more employees.
Work environment and physical requirements: Prolonged periods sitting at a desk and working on a computer.
Additional Information: The base salary range of $75,000 - $119,900 represents the low and high of the company's pay range for this position. The budgeted starting salary is in the lower half of the base salary range. Individual compensation will vary based on experience, skills, qualifications, internal equity, and business needs. Full-time employees are eligible for comprehensive health and wellness benefits, 401(k) employer contributions and matching, and other benefits.
