Title: Account Director We are looking for a skilled Account Director who drives client strategy, oversees account growth, and manages a team and a portfolio of existing clients with support from an Account Manager.
This role involves establishing and leading client sessions, defining marketing initiatives, and ensuring the delivery of high-quality, KPI-driven campaigns. The Account Director also identifies growth opportunities, builds strong client relationships, and develops strategic account plans to foster organic growth.
The position requires a deep understanding of digital, creative, and content strategies to provide clients with innovative and impactful solutions.
KEY RESPONSIBILITIESClient Strategy & Account Development - Establish, attend, and lead regular client sessions, including the involvement of cross-agency teams.
- Own client relationships, work to contribute strategic value beyond day-to-day campaign tactics and drive the strategic communications roadmap for clients.
- Demonstrated knowledge of digital, media, content, creative, and strategy.
- Define strategic and marketing initiatives to advance the client's brands and business with annual goals of 20% organic growth and retention of 85%.
- Establish and maintain an understanding of the client's business and category.
- Identify and capture new growth opportunities and anticipate or listen for client needs.
- Understand and work within the monthly hours' budget for each client.
- Define and ensure delivery on client scope of work both internally and externally.
- Monitor client project progress and performance delivery.
- Understand and ensure all client KPIs are documented and delivered upon.
Project Oversight - Oversee client-specific projects, in coordination with Project Management and Account Management, timelines and project deliverables for relevant designated book of business.
- Provide key insight and direction to drive the quality and performance of the project and client portfolio supported.
- Manage project and client profitability.
- Ensure coordination of client/agency team meetings, including project kick-off meetings and periodic update meetings with the client.
- Submit proposals, suggested concepts, and estimated budgets to client for approval.
- Work closely with internal departments to monitor and direct as necessary the day-to-day project flow; provide clear and timely direction to all other agency departments: team meetings, creative briefs, task/status reports, planning documents, or similar communication vehicles.
- Support billing and financial reconciliation activities, including monthly revenue recognition and projection.
Team & Employee Development- Oversee a team of Associate Account Directors and/or Account Managers and understand what motivates them personally and professionally.
- Lead internal discussions with Account Managers on a regular cadence (weekly or bi-weekly) and review their accounts as well as professional goals, holding team members accountable to agency standards and expectations.
- Help Account Managers provide more strategic value beyond day-to-day campaign tactics by identifying campaign ideas and growth opportunities for the clients they manage.
- Attend client calls as needed for clients managed by Account Managers and provide ongoing feedback to help them achieve measurable professional growth.
- Lead annual reviews for Account Managers and make recommendations accordingly (promotions/hiring/firing).
REQUIRED EXPERIENCE- 5-7+ years of professional experience of account management and leadership, with agency-side experience preferred.
- Foundational Knowledge of Digital Marketing: Basic understanding of how Lead Generation and Ecommerce campaigns work, especially campaigns utilizing such digital marketing channels as Paid Search, Paid Social, Organic Search, Programmatic Display, CTV, and Lifecycle.
- Cross-Functional Collaboration: Experience working with creative, strategy, and analytics teams to develop and execute integrated campaigns.
- Presentation & Communication Skills: Strong ability to present ideas, strategies, and performance results to clients in a clear and persuasive manner.
- Attention to Detail: Highly organized, reliable, responsible, self-driven, and extremely detail oriented to keep clients, team members and projects on task and on time.
NICE TO HAVE- Data-Driven Decision Making: Ability to analyze performance metrics and optimize campaigns based on data insights (e.g., CPC, CPM, CPA).
- Analytics & Reporting: Experience using analytics tools like Google Analytics, Facebook Insights, or similar to track, report, and optimize campaigns.
- Campaign Performance Analysis: Ability to evaluate media campaign performance using KPIs like ROI, reach, frequency, conversions, and engagement metrics.
- Brand Voice & Messaging: Experience working with clients to develop consistent messaging and tone that aligns with their brand identity.
- Proven experience with any project management software (ex: Adobe Workfront), with willingness to learn Lamark's system and related programs.
PERKS AND BENEFITS - Incredible company culture - we are passionate about the impact we make every day; we balance freedom with responsibility, and we aim for a consultative, transparent, and communicative approach in both our internal and client relationships
- Diverse and forward-thinking environment
- Great career growth opportunity-you'll have direct access to agency leadership
- Company-assisted medical insurance programs, life insurance, optional vision and dental insurance programs, and short-term and long-term disability offered
- 401(k) with employer matching
- Company events and industry conferences
- Learn and Development programs
- PTO- VTO - Sick time and much more
