We regret to inform you that currently, Amsive DOES NOT provide sponsorship opportunities.This is a HYBRID position (1-2 days in office) located in New York, NY or Nashville, TN. What we are looking for: We're looking for an
Account Director, Customer Experience (Insurance Sector) with experience leading integrated, data-driven marketing programs across digital and direct channels. The ideal candidate is a proactive, commercially minded client leader with exceptional attention to detail, strong strategic judgment, and the ability to manage multiple complex priorities while leading clients and cross-functional teams with confidence. This person should be comfortable making recommendations, anticipating client needs and risks, and driving work forward with limited senior oversight.
This senior-level role will be a leading member of our Client Services team and collaborate with internal Customer Intelligence, Strategy, Creative, SEO, Digital Media, Direct Mail, Email, Analytics, Technology and Production teams.The primary function of the Account Director is to work daily across all agency channels to support client communication, campaign initiatives, KPI achievement and account success. It is expected that the Account Director shall handle the most complex and intricate accounts in Amsive without the need of direct supervision or guidance to successfully and profitably achieve client KPI's. The Account Director will assist in onboarding new accounts to their assignment, manage existing accounts and strategize for upsell opportunities. Additionally, the Account Director will be involved in strategy breakout sessions that focus on our full agency services as well as have a full understanding of the omnichannel marketing landscape and full consumer buying cycle for each of the Account Director's assigned accounts. The Account Director will also manage and develop Account Managers, setting clear expectations, delegating effectively, providing ongoing coaching and feedback, and ensuring the account team operates with strong ownership, quality and follow-through.
This position will report to the Group Account Director for Insurance and will work and partner closely with Strategy, Sales and agency channel leaders to support existing-client growth and new-business opportunities as needed.
What you will be doing: - Builds empathetic personal relationships with clients and engages in understanding client's marketing and business challenges, creating sound marketing program solutions to solve those challenges.
- Leads the and directs cross functional teams in building, development and delivery of omnichannel marketing programs to achieve client's stated objectives and to ensure partnership satisfaction.
- Leverages strong data driven experience to interpret data and analytics - helping to craft the narrative that illustrates the impact of our programs on the client's business.
- Lead role for client-facing interaction with agency day to day, owner of overall client satisfaction and proactivity of account to drive marketing goals.
- Become proficient in company designated tools for success in project and account management.
- Create and proactively manage internal timelines for projects and programs through proactive communication.
- Log all resource hours into Amsive designated project management tool daily.
- Schedule, organize and facilitate client campaign initiatives across all agency channels; hold regular internal meetings to effectively guide client conversation to ensure clarity and productivity.
- Communicate with clients on a regular basis including weekly or monthly calls to review campaign performance, recommending omni-channel marketing strategies and campaign optimizations to continuously improve results.
- Oversee implementation, delivery, and execution of program promise; manage client expectations by providing timing and budget implications of scope change requests.
- Facilitate and manage the invoicing process.
- Maintain and/or improve account profitability through effective scope management.
- Develop cross-channel insights and recommendations to solve larger business problems and improve key performance metrics; organize logistics for, narrative of and key insights for quarterly and annual business reviews.
- Strong understanding of data and data insights to allow for testing strategies in audience identification, channel selection, and creative messaging.
- Identify opportunities to deepen client relationships and expand Amsive's work, partnering with the Group Account Director, Strategy, Sales and channel leaders to develop and advance relevant growth opportunities.
- Core responsibility to collaborate and oversee agency standards on key marketing service deliverables for mid to large agency accounts in the form of PowerPoints, POV's and performance reports from excel to dashboard technologies to optimize, retain or upsell business.
- Manage, mentor and develop Account Managers through thoughtful delegation, regular coaching, clear performance feedback and opportunities for increasing ownership.
- Be curious, with a thirst for learning more about data centric marketing.
Who you are: - 8+ years of experience managing integrated marketing programs in an agency, client-side or marketing-services environment, with meaningful experience across both digital and direct-response channels. Direct mail and/or lifecycle/email experience strongly preferred. Insurance industry experience preferred, particularly Property & Casualty; experience in another complex, regulated or highly data-driven industry will also be considered.
- 4+ years of experience in agency environment preferred.
- Demonstrated excellence in building and maintaining profitable client relationships.
- Demonstrated ability to independently lead complex client relationships, bring a clear point of view, challenge assumptions constructively and influence senior stakeholders.
- Experienced in compiling, documenting, and communicating client requirements to internal stakeholders (in digital marketing, direct mail or creative services).
- Must have experience overseeing implementation or managing and executing multi-channel marketing campaigns as main client point of contact.
- Experience coaching and developing account team members, with direct people-management experience strongly preferred. Strong written and verbal communication skills, a positive attitude, and the ability to thrive in a collaborative and fast-paced environment.
- Ability to influence others, both with the client and within the internal Amsive organization.
- Strong grasp and demonstrated application of marketing and communication principles.
- Strong project management and organization skills, ability to prioritize and manage multiple projects and inspire trust with team members; experience using Asana preferred.
- Strong understanding of applying data and insights for use in audience, channel and creative testing strategies. This includes but is not limited to the use of predictive modeling and segmentation to optimize both campaign results and a learning agenda.
- Strong working knowledge of digital marketing, analytics and measurement, with the ability to understand specialist recommendations, ask informed questions and translate technical information into clear client-facing implications. Strong proficiency in Microsoft Office Suite, especially PowerPoint and Excel.
- Strong executive communication and presentation skills, including the ability to synthesize complex information into concise, client-ready recommendations and tell a clear performance story.
- Future-minded individual with a strong desire to contribute to an emerging leader in the omni-channel marketing space.
Additional Information:
- Salary starting at $130,000/yr, based on skills and experience
- Unlimited Vacation Time, Annual Sick Days, Annual Personal Days, and 11 Paid Holidays
- Dental, Vision, and Health Insurance
- 401(k) with company match program
- Paid Parental Leave
Other Duties: Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
