Key ResponsibilitiesNew Business Development
- Prospect, develop, and close new Audience Activation revenue opportunities.
- Create and execute strategic account plans targeting agency holding companies, independent agencies, DSPs, and key advertisers.
- Build senior-level relationships with media, audience, activation, programmatic, data strategy, and investment leaders.
- Develop and manage a robust pipeline through outbound prospecting, networking, referrals, industry events, and partner relationships.
- Consistently exceed quarterly and annual revenue targets.
Agency & Industry Engagement
- Leverage an extensive network of agency and media contacts to create new sales opportunities.
- Establish Dynata as a trusted partner for audience targeting, consumer insights, and activation solutions.
- Educate agency and advertiser teams on Dynata's audience capabilities, identity assets, insights, and custom audience solutions.
- Represent Dynata at major industry events, conferences, and client meetings.
Strategic Solution Selling
- Consult with clients to understand business challenges and develop audience-led solutions.
- Translate consumer insights and research data into scalable audience activation opportunities.
- Present compelling proposals, business cases, and strategic recommendations to clients and prospects.
- Navigate complex sales cycles involving agencies, advertisers, procurement teams, and platform partners.
Cross-Functional Collaboration
- Partner closely with Product, Audience Development, Insights, Marketing, Operations, and Customer Success teams.
- Provide market feedback to help shape product strategy and future go-to-market initiatives.
- Work collaboratively with account management and client service teams to maximize retention and expansion opportunities.
Required Qualifications
- Bachelor's degree or equivalent experience.
- 7+ years of experience in digital advertising, audience sales, ad technology, programmatic media, data sales, media sales, or agency solutions.
- Minimum 3+ years successfully selling audience, data, media, measurement, or advertising technology solutions.
- Proven track record of consistently achieving or exceeding sales quotas.
- Strong network of contacts across agency holding companies, independent agencies, and marketing organizations.
- Deep understanding of: Programmatic advertising Audience targeting Data onboarding DSPs and DMP/CDP platforms Identity solutions Retail media Measurement and attribution
- Experience managing complex six-figure and seven-figure sales opportunities.
- Exceptional presentation, negotiation, and consultative selling skills.
- Ability to work independently while contributing to a startup-like team environment.
Preferred Qualifications- Experience selling audience or data solutions to organizations such as Publicis, Omnicom, WPP, IPG, Dentsu, Havas, Stagwell, Horizon, PMG, Tinuiti, Assembly, Goodway, or similar agencies.
- Familiarity with platforms including The Trade Desk, DV360, Amazon DSP, Yahoo DSP, LiveRamp, Lotame, Snowflake, and major retail media networks.
- Experience selling syndicated audiences, custom audiences, consumer data, identity solutions, or measurement products.
- Existing relationships with audience, activation, programmatic, media investment, and data strategy decision-makers.
- Experience working within high-growth or newly created business units.
Success MetricsIn this role, success will be measured by:
- New revenue generation
- Net-new logos acquired
- Agency and advertiser relationships developed
- Pipeline creation and conversion rates
- Revenue growth from audience activation products
- Expansion of Dynata's presence within targeted agency holding companies and strategic accounts
What We're Looking ForThe ideal candidate is:
- A builder who enjoys creating opportunities where none exist.
- Highly competitive and motivated by exceeding goals.
- Comfortable operating with ambiguity and helping shape a developing business.
- Consultative in approach but relentless in execution.
- Deeply connected within the agency and ad-tech ecosystem.
- Passionate about helping marketers leverage data and audiences more effectively.
The base salary range for this position in is $110K-$140K/yr; however, base pay offered may vary depending on location, job-related knowledge, skills, and experience. A competitive sales incentive program will be provided as part of the compensation package, in addition to a full range of medical and other benefits, dependent on full-time employment status. The commission plan is designed to reward individuals for meeting and exceeding sales targets and plan details will be provided to candidates during the interview.
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