Partner closely with Product, Audience Development, Insights, Marketing, Operations, and Customer Success teams.
Provide market feedback to help shape product strategy and future go-to-market initiatives.
Work collaboratively with account management and client service teams to maximize retention and expansion opportunities.
Required Qualifications
Bachelor's degree or equivalent experience.
7+ years of experience in digital advertising, audience sales, ad technology, programmatic media, data sales, media sales, or agency solutions.
Minimum 3+ years successfully selling audience, data, media, measurement, or advertising technology solutions.
Proven track record of consistently achieving or exceeding sales quotas.
Strong network of contacts across agency holding companies, independent agencies, and marketing organizations.
Deep understanding of: Programmatic advertising Audience targeting Data onboarding DSPs and DMP/CDP platforms Identity solutions Retail media Measurement and attribution
Experience managing complex six-figure and seven-figure sales opportunities.
Exceptional presentation, negotiation, and consultative selling skills.
Ability to work independently while contributing to a startup-like team environment.
Preferred Qualifications
Experience selling audience or data solutions to organizations such as Publicis, Omnicom, WPP, IPG, Dentsu, Havas, Stagwell, Horizon, PMG, Tinuiti, Assembly, Goodway, or similar agencies.
Familiarity with platforms including The Trade Desk, DV360, Amazon DSP, Yahoo DSP, LiveRamp, Lotame, Snowflake, and major retail media networks.
Existing relationships with audience, activation, programmatic, media investment, and data strategy decision-makers.
Experience working within high-growth or newly created business units.
Success Metrics
In this role, success will be measured by:
New revenue generation
Net-new logos acquired
Agency and advertiser relationships developed
Pipeline creation and conversion rates
Revenue growth from audience activation products
Expansion of Dynata's presence within targeted agency holding companies and strategic accounts
What We're Looking For
The ideal candidate is:
A builder who enjoys creating opportunities where none exist.
Highly competitive and motivated by exceeding goals.
Comfortable operating with ambiguity and helping shape a developing business.
Consultative in approach but relentless in execution.
Deeply connected within the agency and ad-tech ecosystem.
Passionate about helping marketers leverage data and audiences more effectively.
The base salary range for this position in is $110K-$140K/yr; however, base pay offered may vary depending on location, job-related knowledge, skills, and experience. A competitive sales incentive program will be provided as part of the compensation package, in addition to a full range of medical and other benefits, dependent on full-time employment status. The commission plan is designed to reward individuals for meeting and exceeding sales targets and plan details will be provided to candidates during the interview.
#LI-Hybrid
About Dynata
Dynata is a global data and survey research company that provides data-driven insights to help businesses make informed decisions. The company offers a range of services, including market research, polling, and data analytics. Dynata has a presence in over 100 countries and serves clients in a variety of industries, including healthcare, finance, and technology. The company was founded in 2018 and is headquartered in Plano, Texas.
