Overview As the
Account-Based Marketing Manager, you are responsible for developing and executing highly targeted account-based marketing strategies that drive engagement, pipeline creation, and revenue growth within priority accounts and target segments. Working closely with Sales, Product Marketing, and Demand Generation, you lead personalized one-to-one and one-to-few programs that influence buying groups, accelerate opportunities, and strengthen relationships with strategic accounts. You use account insights, intent data, and AI-enabled tools to drive measurable business outcomes.
At Rithum, all team members are expected to leverage AI to work smarter, accelerate decision-making, automate repeatable work, and improve outcomes. You are encouraged to continuously identify opportunities to apply AI, data, and scalable processes to enhance productivity, drive innovation, and deliver greater value for our clients, partners, and teams while maintaining appropriate judgment, quality, security, and compliance.
ResponsibilitiesABM Strategy & Planning
- Develop and execute account-based marketing strategies aligned to enterprise pipeline objectives, sales priorities, and broader demand generation programs.
- Identify and prioritize target accounts and buying groups in partnership with Sales leadership and account teams.
- Design personalized one-to-one and one-to-few engagement strategies aligned to account opportunities and growth objectives.
- Partner with the EMEA Demand Generation Manager and Global Demand Generation to align regional ABM execution to global priorities and messaging.
Account Engagement & Pipeline Development
- Execute multi-channel ABM programs across content, email, digital advertising, direct mail, executive engagement, webinars, and events, partnering with Content and Product Marketing on tailored messaging and assets.
- Create account-specific experiences that increase engagement, accelerate opportunities, and improve conversion rates.
- Support account expansion through targeted upsell and cross-sell campaigns.
- Partner with Customer Marketing, Field Marketing and Events team on upsell and cross-sell programs for existing accounts.
- Own ReachDesk relationship, including direct mail and gifting strategy, vendor management, and budget, tied to account plays.
Sales Partnership & Cross-Functional Collaboration
- Serve as a strategic marketing partner to Sales leadership and account teams.
- Use account insights, intent signals, and engagement data to inform account strategies and sales actions, and share account-level trends that shape broader marketing strategy and prioritization.
- Partner with Demand Generation, Marketing Operations, and Revenue Operations to coordinate program execution and measurement.
Performance, Insights & Optimization
- Track ABM performance across engagement, pipeline, opportunity progression, and revenue metrics.
- Analyze account engagement trends and campaign effectiveness to identify and act on optimization opportunities.
- Apply AI to improve the quality of account targeting, personalization, and campaign decisions: surface alternatives, stress-test assumptions, verify outputs before use, and share effective practices with your team.
Qualifications Minimum Qualifications
- 5+ years of B2B marketing experience, including experience supporting account-based marketing initiatives.
- Experience partnering with Sales teams in SaaS or technology environments.
- Experience supporting multiple geographies, business units, and product lines
- Experience with 6sense, Demandbase, or another technology platform used for ABM
- Experience with Marketo, Salesforce, or similar marketing technologies.
- Experience using AI tools (e.g., ChatGPT, Microsoft Copilot, Claude) to improve productivity through research, communication, analysis, documentation, automation, workflow optimization, and decision-making.
Preferred Qualifications
- 8+ years of marketing experience.
- Bachelor's degree in Marketing, Business, Communications, or related field preferred.
- Experience supporting enterprise or strategic account programs.
- Experience within high-growth SaaS or technology organizations.
- Strong understanding of account targeting, buying-group engagement, and pipeline development strategies.
- Strong communication, collaboration, and project management skills.
When you join Rithum, you can expect to work with smart risk-takers, courageous collaborators, and curious minds.
As part of the Rithum team, you are valued, supported, and included. Guided by a transparent culture and accessible, approachable leadership, we offer career opportunities aligned to your ambitions and talents. To ensure work and life balance works for you, we also offer an array of resources to support you and your families, including comprehensive benefits and wellness plans.
At Rithum you will:
- Partner with the leading brands and retailers.
- Connect with passionate professionals who will help support your goals.
- Participate in an inclusive, welcoming work atmosphere.
- Achieve work-life balance through remote-first working conditions, generous time off, and wellness days.
- Receive industry-competitive compensation and total rewards benefits.
We believe in transparency and fairness in our compensation practices.
For this position, the expected base pay range is: $100,000-$155,000 per year.
This range represents the base pay for the role across all U.S. locations and is determined based on market data, internal equity, and experience. Final compensation may vary depending on geographic location, skills, and relevant experience.In addition to base pay, we offer a discretionary bonus for non-sales roles, a comprehensive benefits package, and, where applicable, sales incentives.
For this position, the expected discretionary bonus is 12% of the annual base salary.
Benefits - Medical, dental and vision benefits: Affordable health care plans and company HSA contributions, starting on Day 1
- A 6% 401(k) match
- Competitive time off package with 20 days of Paid Time Off, 9 Company-Paid holidays, 2 paid floating holidays, 7 paid sick days, 2 Wellness days, and 1 Paid Volunteer Day; at 3 years of service PTO increases to 22 days, and at 5 years it increases to 25 days
- 12 weeks primary caregiver leave & 4 weeks secondary caregiver leave
- Accident, critical illness, and hospital indemnity insurance
- Pet insurance
- Legal assistance and identity theft insurance plans
- Life insurance 2x salary
- Access to the Calm app and the Employee Assistance Program
- $65/month Remote work stipend for internet
- Culture and team-building activities
- Tuition assistance
- Career development opportunities
- Charitable contribution match up to $250 per year
