5-7 years of experience in media planning and buying
Strong analytical skills to assess campaign effectiveness
Proven ability to negotiate advertising placements
Experience in budget management and forecasting
Familiarity with various media outlets and audience targeting strategies
Responsibilities
Execute tasks and lead smaller projects within media planning
Develop and monitor production plans and budgets for campaigns
Negotiate and purchase advertising placements aligned with campaign goals
Ensure campaigns reach targeted audiences through appropriate media
Track and analyze campaign performance to optimize advertising spend
Benefits
Opportunity for professional growth within a leading agency
Collaborative work environment with a focus on team leadership
Access to industry-leading tools and resources
Engagement in innovative media strategies
Structured in-office work schedule to foster team collaboration
Full Job Description
Agency: Initiative
Job Function: Media
Job Subfunction: Media Planning and Buying
Job Description:
Utilizes established specialized knowledge to execute tasks, lead smaller projects or oversee components of larger initiatives. Addresses non-routine problems and contributes to process improvements, applying experience and judgment to deliver effective outcomes. May oversee the daily activities of team members within a defined area.
Develops promotion production plans, budgets and forecasts based on past results, updates same based on new data and monitors results to determine campaign effectiveness. Negotiates and purchases advertising placements on behalf of an organization in alignment with the advertising campaign plan. Ensures advertising and promotional campaigns are targeted to the appropriate audiences through the appropriate media outlets and tracks reach of campaigns to ensure optimized spend of advertising budget.
$80k - 90k
Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom's corporate group already require five days of in-office attendance.
About Harrison and Star
Harrison and Star is a healthcare advertising agency that provides marketing and advertising services to pharmaceutical and biotechnology companies. The company offers a range of services including brand strategy, creative development, digital marketing, and market research. Harrison and Star was founded in 1986 and is headquartered in New York, New York.
