Bachelor's degree in advertising, marketing, communications, business, or a related field.
3-5 years of experience in media planning or a related field (agency experience preferred).
Strong analytical skills with the ability to interpret and synthesize data.
Proficiency in Microsoft Excel, PowerPoint, and industry-standard planning tools.
Effective written and verbal communication skills.
Ability to manage multiple tasks and priorities with attention to detail.
Collaborative and proactive, committed to ongoing learning.
Responsibilities
Support and co-lead the development of integrated, cross-channel media plans.
Analyze audience, market, and campaign data to inform media recommendations.
Prepare and present client-facing materials, ensuring accuracy and strategic alignment.
Participate in ongoing campaign monitoring and post-campaign analyses.
Act as a mentor to Planning Associates, supporting onboarding and training initiatives.
Ensure high standards of documentation and project management.
Collaborate with internal teams to ensure seamless plan implementation.
Benefits
Opportunity for professional growth and skill development.
Mentorship and training initiatives within the team.
Access to industry best practices and emerging technologies.
Collaborative work environment with cross-functional teams.
Engagement in process improvements and knowledge-sharing activities.
Full Job Description
Agency: Initiative
Job Function: Media
Job Subfunction: Media Planning and Buying
Job Description:
Manager, Planning
As a Manager in Planning at Omnicom Media, you will play a vital role in the planning team, leveraging your growing experience to support the development and implementation of complex, multi-channel media strategies. You will be responsible for more advanced tasks in campaign development, data analysis, and client service, while continuing to build your expertise as a media planning professional. Your analytical abilities and attention to detail will help deliver exceptional results for clients and contribute to overall team excellence
Within this role you have two core areas of responsibility:
Planning Excellence for the Client
Support and co-lead the development and execution of integrated, cross-channel media plans that directly address client business objectives.
Analyze audience, market, and campaign data to provide insights that inform media recommendations and optimize plan performance.
Prepare and present client-facing materials, including flowcharts, presentations, and competitive reviews, ensuring accuracy and strategic alignment.
Participate in ongoing campaign monitoring, optimizations, and post-campaign analyses, delivering clear takeaways and actionable recommendations.
Maintain strong understanding of client industries, goals, competitive environments, and evolving media landscapes.
Planning Excellence for the Team
Act as a mentor and resource to Planning Associates and Senior Associates, providing guidance and supporting onboarding and ongoing training initiatives.
Ensure high standards of documentation, project management, and adherence to Omnicom Media processes throughout all planning activities.
Collaborate closely with internal teams-including activation, strategy, analytics, and content to ensure seamless plan implementation.
Take initiative in updating and applying industry best practices, emerging technologies, and OM-specific tools to enhance planning outcomes.
Proactively contribute ideas, solutions, and improvements to enhance team performance and client results.
Qualifications
Bachelor's degree in advertising, marketing, communications, business, or a related field.
3-5 years of experience in media planning or a related field (agency experience preferred).
Strong analytical skills and proven ability to interpret and synthesize data into meaningful insights.
Proficiency in Microsoft Excel, PowerPoint, and industry-standard planning tools.
Effective written and verbal communication skills.
Ability to manage multiple tasks, timelines, and priorities with organization and attention to detail.
Collaborative, proactive, and committed to ongoing learning and professional growth.
How We Will Measure Success
Consistently deliver accurate, timely, and strategic work that contributes to successful campaign outcomes and client satisfaction.
Demonstrate clear growth in media planning skills, client communication, and OM tool proficiency.
Positive feedback from clients and internal teams for reliability, attention to detail, and teamwork.
Positive feedback from clients and internal teams for reliability, attention to detail, and teamwork.
Proactive engagement in team initiatives, process improvements, and knowledge-sharing activities.
$90K
Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom's corporate group already require five days of in-office attendance.
About Harrison and Star
Harrison and Star is a healthcare advertising agency that provides marketing and advertising services to pharmaceutical and biotechnology companies. The company offers a range of services including brand strategy, creative development, digital marketing, and market research. Harrison and Star was founded in 1986 and is headquartered in New York, New York.
