Vice President of Demand Generation Jobs

Explore Vice President of Demand Generation opportunities for experienced marketing leaders ready to shape growth strategy and accelerate revenue. Ladders features vetted professional roles with salaries of $100,000 or more, including senior positions focused on pipeline generation, campaign performance, and go-to-market execution.

What Does a VP of Demand Generation Do?

A Vice President of Demand Generation leads programs that create qualified interest in a company’s products and services. The role typically spans strategy, campaign planning, marketing operations, and collaboration with sales and revenue teams. Leaders define target audiences, manage budgets and teams, and connect marketing activity to measurable business outcomes.

Key Responsibilities

  • Develop demand generation strategies aligned with revenue and growth goals.
  • Build and optimize multi-channel campaigns across digital, content, events, and other channels.
  • Partner with sales leadership on pipeline targets, lead quality, and conversion processes.
  • Use analytics and marketing technology to measure performance and improve return on investment.
  • Lead, coach, and develop demand generation and marketing operations teams.

Skills and Experience Employers Seek

Employers commonly look for senior marketing experience, a record of creating measurable pipeline growth, and strong analytical and leadership skills. Familiarity with marketing automation, customer relationship management platforms, attribution, and account-based marketing can be valuable. Clear communication and the ability to work across sales, product, and executive teams are also important.

Explore Senior Demand Generation Careers

Browse Vice President of Demand Generation jobs on Ladders to find vetted opportunities offering $100,000 or more. Compare roles by company, location, and responsibilities to identify a position that matches your experience and career goals.

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$210K - $235K *

Unlock innovative media strategies that drive measurable results across diverse channels. Collaborate with cross-functional teams to translate complex strategies into actionable plans, ensuring seamle...

United StatesRemote

3 days ago

  •   8 - 10 years exp.  •   Business Services

$135K - $175K *

Unlock insights to drive product strategy and user engagement through data analysis, forecasting, and collaboration with cross-functional teams. Your analytical expertise will shape key decisions and...

3 days ago

  •   Less than 5 years exp.  •   Consumer Technology

$135K - $175K *

Explore data-driven insights to enhance user growth and engagement. Collaborate with product teams to forecast metrics and drive strategic decisions, ensuring impactful analytics and operational excel...

4 days ago

  •   Less than 5 years exp.  •   Consumer Technology

$180K - $220K *

Transform channel sales in North America by driving growth, managing strategic partnerships, and leading a high-performing team. Leverage AI and automation to enhance productivity and achieve measurab...

CanadaRemote

2 weeks ago

  •   11 - 15 years exp.  •   Transportation

$180K - $220K *

Elevate your career by leading North America's channel sales strategy, driving growth through strategic partnerships, and leveraging AI to enhance team performance and sales productivity. Join a dynam...

United StatesRemote

2 weeks ago

  •   11 - 15 years exp.  •   Transportation

$170K - $230K *

Pioneer innovative marketing strategies to drive growth and brand awareness for a leading digital payments platform. Collaborate with executive leadership to enhance customer acquisition and engagemen...

1 week ago

  •   5 - 7 years exp.  •   Staffing

$90K - $110K *

Lead sales initiatives and develop a high-performing team in a compassionate environment. Drive customer-focused strategies while ensuring sales goals are met and staff are effectively trained and sup...

3 weeks ago

  •   Less than 5 years exp.  •   Hospitals & Medical Centers

$212K - $425K *

Shape the future of audience products by leading strategy and execution for a cutting-edge behavioral intelligence platform. Collaborate with cross-functional teams to drive innovation and commercial...

1 week ago

  •   8 - 10 years exp.  •   Finance & Insurance

$110K - $130K *

Lead the charge in driving enterprise revenue by navigating complex sectors. Utilize your strategic sales expertise to foster relationships with technical decision-makers while adapting to the dynamic...

Ottawa, ONIn-Person

3 weeks ago

  •   8 - 10 years exp.  •   Information Technology

$110K - $130K *

Drive growth by owning the sales cycle for complex enterprise accounts. Leverage your expertise to engage with technical stakeholders, navigate intricate sales processes, and deliver tailored solution...

Toronto, ONIn-Person

3 weeks ago

  •   8 - 10 years exp.  •   Information Technology

$142K - $178K *

Engage with enterprise clients by owning the full sales cycle, identifying growth opportunities, and leading implementations. Collaborate with teams to enhance sales processes and become an expert in...

Massachusetts, USRemote

2 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$265K - $310K *

Champion investor relations by shaping engagement strategies and narratives. Collaborate with executives to enhance investor understanding of our AI business, while managing reporting and insights to...

1 week ago

  •   5 - 7 years exp.  •   Information Technology

$240K - $325K *

Lead the charge in transforming strategic initiatives into actionable plans, collaborating with senior leaders to enhance operational effectiveness and community impact across diverse functions within...

RemoteRemote

Yesterday

  •   8 - 10 years exp.  •   Finance & Insurance

$180K - $200K *

Drive your career with a hands-on role leading performance marketing efforts, optimizing paid social, and native advertising across key business verticals to establish a scalable customer acquisition...

Reposted yesterday

  •   5 - 7 years exp.  •   Enterprise Technology

$160K - $200K *

Lead the charge in shaping external communications strategies across the Americas, advising executives while maximizing brand exposure and managing reputation through strong media engagement and insig...

4 weeks ago

  •   8 - 10 years exp.  •   Finance & Insurance

$105K - $245K *

Lead the charge in developing and empowering a high-performing sales team. Foster a strong team culture while driving improvement and accountability in a rapidly changing environment, leveraging data...

United StatesRemote

Reposted 2 days ago

  •   Less than 5 years exp.  •   Consumer Technology

$180K - $250K *

Drive business development in Robotics and Manufacturing sectors, securing pre-sales and strategic partnerships. Lead the sales cycle, develop compelling business cases, and build key relationships to...

Reposted today

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$180K - $250K *

Lead the charge in business development for Robotics and Manufacturing sectors. Drive sales strategies, secure partnerships, and deliver compelling ROI analyses while collaborating with product teams...

3 weeks ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$180K - $250K *

Join a team that's driving innovation in robotics and automation. Lead business development efforts in Warehouse/Logistics and Automotive sectors, securing strategic partnerships and pre-sales agreeme...

San Diego, CARemote

3 weeks ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$210K - $250K *

Lead the charge in therapeutic area strategy and scientific innovation, overseeing discovery portfolios across biologics and small molecules. Drive sustainable pipeline generation and align discovery...

3 days ago

  •   11 - 15 years exp.  •   Transportation

$204K - $221K *

Reimagine user engagement by leading the personalized growth strategy and roadmap. Leverage AI and data to create a scalable system that enhances user acquisition and retention through targeted, impac...

Reposted 4 weeks ago

  •   8 - 10 years exp.  •   Hospitality & Recreation

$204K - $221K *

Unlock your potential as you drive growth through a personalized engagement system, translating an ambitious vision into actionable roadmaps and strategies that enhance user acquisition, retention, an...

Reposted 4 weeks ago

  •   8 - 10 years exp.  •   Hospitality & Recreation

$204K - $221K *

Shape the future of personalized user engagement by owning product strategy and building a robust growth engine, driving engagement through data-driven decisions and cross-functional collaboration...

Reposted 4 weeks ago

  •   8 - 10 years exp.  •   Hospitality & Recreation

$224K - $243K *

Unlock innovative growth by driving the strategy and roadmap for a scalable personalized engagement system. Collaborate with cross-functional teams to enhance user acquisition and retention through da...

Reposted 4 weeks ago

  •   8 - 10 years exp.  •   Hospitality & Recreation

$140K - $160K *

Optimize product strategies for seamless user account experiences across diverse platforms. Collaborate cross-functionally to enhance scalability, security, and user satisfaction while impacting milli...

4 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

Frequently Asked Questions (FAQ)

  • What does a Vice President of Demand Generation do?question toggle

    A VP of Demand Generation leads marketing programs that generate qualified demand and contribute to revenue growth. Responsibilities often include campaign strategy, pipeline performance, marketing operations, budget management, and team leadership.

  • What qualifications are common for VP of Demand Generation jobs?question toggle

    Employers typically seek substantial marketing leadership experience, a history of driving measurable pipeline results, strong analytical skills, and the ability to partner with sales and executive teams. Experience with marketing automation, CRM systems, and attribution may also be useful.

  • What is the typical salary for a Vice President of Demand Generation?question toggle

    Compensation varies by company, location, industry, and scope of responsibility. Ladders focuses on vetted professional jobs paying $100,000 or more; review individual listings for salary details.

  • Where can I find Vice President of Demand Generation jobs?question toggle

    You can explore vetted Vice President of Demand Generation opportunities on Ladders, including senior marketing roles paying $100,000 or more.