Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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$165K - $185K *

Lead the charge in defining product marketing strategy, shaping category narratives, and driving impactful messaging across channels. Collaborate with teams to position the company effectively as it s...

Yesterday

  •   5 - 7 years exp.  •   Enterprise Technology

$160K - $190K *

Unlock potential by leading a dynamic team to create and implement impactful product marketing strategies that drive growth, enhance brand visibility, and align with market trends while ensuring cross...

Reposted 1 week ago

  •   11 - 15 years exp.  •   Business Services

$150K - $180K *

Join a team that's shaping marketing strategies and product messaging, driving growth through market analysis and cross-functional collaboration. Lead a talented group to effectively position product...

Reposted 1 week ago

  •   11 - 15 years exp.  •   Business Services

$150K - $180K *

Shape the future of product marketing by leading strategy, development, and execution of cohesive marketing plans. Collaborate with cross-functional teams to drive demand and growth through innovative...

Reposted 1 week ago

  •   11 - 15 years exp.  •   Business Services

$160K - $190K *

Unlock potential by leading product marketing strategies that position our platform for growth. Collaborate with cross-functional teams to define go-to-market plans, mentor talent, and drive demand ge...

Reposted 1 week ago

  •   11 - 15 years exp.  •   Business Services

$160K - $190K *

Join a team that's redefining product marketing strategies to elevate brand presence and drive growth. Lead cross-functional collaborations, develop impactful messaging, and manage a talented team to...

Reposted 1 week ago

  •   11 - 15 years exp.  •   Business Services

$160K - $190K *

Join a team that drives impactful product marketing strategies, collaborating across leadership and functions to enhance product positioning and demand generation. Lead a talented marketing team to tr...

Reposted 1 week ago

  •   11 - 15 years exp.  •   Business Services

$160K - $190K *

Launch innovative marketing strategies that drive product growth, enhance customer engagement, and shape competitive positioning. Collaborate cross-functionally to lead a high-performing team while an...

Reposted 1 week ago

  •   11 - 15 years exp.  •   Business Services

$175K - $210K *

Partner with us to lead product marketing strategies that drive growth and demand for our platform. Collaborate with cross-functional teams and leverage insights to shape effective messaging and posit...

Reposted 1 week ago

  •   11 - 15 years exp.  •   Business Services

$170K - $200K *

Drive marketing strategies that elevate platform and product offerings, ensuring cohesion across cross-functional teams to enhance customer engagement and demand generation while managing a talented m...

Reposted 1 week ago

  •   11 - 15 years exp.  •   Business Services

$160K - $190K *

Transform your career by leading innovative marketing strategies, collaborating with cross-functional teams, and driving product success in a dynamic environment. Enable impactful brand messaging and...

Reposted 1 week ago

  •   11 - 15 years exp.  •   Business Services

$160K - $190K *

Lead the development and execution of innovative product marketing strategies, collaborating across teams to drive growth and demand. Oversee a talented team and optimize marketing effectiveness throu...

Reposted 1 week ago

  •   11 - 15 years exp.  •   Business Services

$160K - $190K *

Lead the charge in crafting innovative marketing strategies that elevate product positioning and drive growth. Collaborate across teams to develop compelling messaging and execute impactful go-to-mark...

Reposted 1 week ago

  •   11 - 15 years exp.  •   Business Services

$110K - $130K *

Join us to drive product marketing strategies that elevate our offerings. Collaborate across teams to craft impactful messaging and lead product launches that resonate in the market while ensuring ali...

Reposted 3 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$123K - $170K *

Shape the future of automotive innovation by driving product marketing strategies, building customer relationships, and launching cutting-edge semiconductor solutions in the Vehicle Motion & Chassis s...

2 days ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$120K - $145K *

Champion the market narrative for innovative products, collaborating across teams to shape positioning and drive impactful messaging. Build a product marketing team while translating technical differe...

2 days ago

  •   5 - 7 years exp.  •   Aerospace & Defense

$115K - $140K *

Shape the future of enterprise technology by leading product marketing strategies, driving demand, and articulating value propositions for innovative GPU and server solutions that empower businesses g...

Reposted 2 weeks ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$100K - $185K *

Drive the go-to-market strategy for AI-driven legal solutions, shaping product positioning and messaging. Collaborate with cross-functional teams to enhance market presence and ensure sales success, w...

1 week ago

  •   5 - 7 years exp.  •   Media

$175K - $280K *

Strategize impactful marketing initiatives to enhance messaging, drive product launches, and empower sales teams. Collaborate with cross-functional teams to create compelling content and analyze campa...

1 week ago

  •   Less than 5 years exp.  •   Enterprise Technology

$110K - $130K *

Shape the future of product marketing by leading portfolio strategy, go-to-market initiatives, and cross-functional collaboration to drive growth and enhance customer value across diverse markets and...

Today

  •   8 - 10 years exp.  •   Manufacturing & Automotive

$88K - $105K *

Join a dynamic team as you shape segment marketing strategy for diverse foodservice sectors. Lead a talented group, drive insights, and ensure alignment with business goals while delivering measurable...

2 weeks ago

  •   5 - 7 years exp.  •   Food & Beverages

$88K - $105K *

Drive segment marketing strategy for diverse foodservice sectors, leading a team to execute insights, sales tools, and customer communications. Collaborate with stakeholders to ensure alignment with b...

2 weeks ago

  •   5 - 7 years exp.  •   Food & Beverages

$95K - $115K *

Drive segment marketing strategy for diverse foodservice sectors, leading a team to execute insights, sales tools, and communications. Collaborate with stakeholders to align efforts with business goal...

2 weeks ago

  •   5 - 7 years exp.  •   Food & Beverages

$140K - $170K *

Join us in shaping compelling narratives for B2B marketing. Own product messaging and drive content strategy to engage health systems, enhancing sales enablement through impactful customer stories and...

3 weeks ago

  •   5 - 7 years exp.  •   Education, Government & Non-Profit

$110K - $130K *

Drive impactful product marketing strategies that bridge product, marketing, and sales. Own positioning, messaging, and launches while shaping company culture in a dynamic B2B SaaS environment...

4 days ago

  •   Less than 5 years exp.  •   Enterprise Technology

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.