Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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1
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$135K - $200K *

Pioneer the future of eCommerce by owning product strategy and execution. Collaborate with cross-functional teams to leverage AI tools, drive innovation, and enhance client experiences in a fast-paced...

United StatesRemote

Today

  •   Less than 5 years exp.  •   Enterprise Technology

$80K - $107K *

Join us to develop and manage educational resources that enhance Commercial readiness across clinical data solutions. Collaborate with cross-functional teams to translate complex information into acti...

United StatesRemote

4 days ago

  •   5 - 7 years exp.  •   Healthcare

$88K - $105K *

Champion customer retention and advocacy by leading US-focused programs that enhance customer journeys, reduce churn, and foster strong relationships. Collaborate cross-functionally to ensure clear co...

2 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$95K - $115K *

Empower customer retention and advocacy by leading US-focused programs. Collaborate cross-functionally to enhance customer journeys, ensuring clear communication and value delivery while optimizing en...

RemoteRemote

2 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$175K - $250K *

Join a team that's shaping user journeys by optimizing lifecycle strategies. Lead initiatives across email, push, and in-product messaging, enhancing engagement and driving retention through data-info...

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Consumer Technology

$110K - $130K *

Join a team that's driving innovation in creative tools. As a Product Manager, you'll lead the product roadmap, collaborate with cross-functional teams, and turn customer insights into impactful produ...

3 weeks ago

  •   Less than 5 years exp.  •   Consumer Technology

$86K - $116K *

Elevate your career by designing and delivering impactful product enablement programs. Collaborate with cross-functional teams to enhance sales effectiveness and drive customer success through engagin...

2 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$143K - $175K *

Lead and innovate within a global software engineering team to define product strategies and enhance user experiences, driving alignment across stakeholders and leveraging AI tools to elevate internal...

Reposted 1 week ago

  •   5 - 7 years exp.  •   Food & Beverages

$208K - $354K *

Optimize product commercialization strategies and market activation for retirement solutions. Collaborate with cross-functional teams to drive awareness, adoption, and growth while establishing best p...

1 week ago

  •   8 - 10 years exp.  •   Finance & Insurance

$218K - $239K *

Drive impactful marketing initiatives by managing programs, budgets, and performance metrics. Collaborate with cross-functional teams to align strategies and enhance business outcomes through effectiv...

1 week ago

  •   5 - 7 years exp.  •   Energy & Utilities

$218K - $239K *

Execute strategic marketing initiatives by managing programs, budgets, and performance metrics. Collaborate across teams to align marketing efforts with business goals, ensuring measurable impact and...

1 week ago

  •   5 - 7 years exp.  •   Energy & Utilities

$170K - $225K *

Reimagine product marketing by leading strategy and commercialization for a diverse portfolio. Drive go-to-market initiatives, collaborate with senior stakeholders, and translate market insights into...

2 weeks ago

  •   5 - 7 years exp.  •   Media

$100K - $125K *

Analyze market trends and customer data to drive growth, optimize investments, and support strategic sales initiatives. Collaborate across teams to deliver compelling insights that influence decision...

3 weeks ago

  •   Less than 5 years exp.  •   Food & Beverages

$82K - $102K *

Join a dynamic team as a Product Specialist, driving technical solutions and sales for low-voltage distribution products and Motor Control Centres. Collaborate with customers and internal teams to enh...

Airdrie, ABIn-Person

1 week ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$80K - $95K *

Unlock potential by leading a dynamic marketing project team to enhance workflows, drive efficiency, and ensure timely delivery of initiatives. Collaborate cross-functionally to optimize project manag...

3 weeks ago

  •   5 - 7 years exp.  •   Business Services

$105K - $120K *

Champion user engagement by defining lifecycle journeys, optimizing HubSpot workflows, and driving retention strategies. Collaborate across teams to enhance user experiences and measure success throug...

United StatesRemote

2 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$110K - $130K *

Elevate marketing strategies by owning multi-channel campaigns, leveraging AI for automation, and driving demand generation. Collaborate with founders to shape the narrative of a groundbreaking AI Eve...

Montreal, QCIn-Person

3 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$150K - $170K *

Champion the success of US merchants by driving Policy Protect sales, addressing policy abuse, and delivering compelling demos. Collaborate with Account Executives to build business cases and enhance...

New York, NYRemote

2 weeks ago

  •   Less than 5 years exp.  •   Finance & Insurance

$93K - $128K *

Champion customer engagement and advocacy programs to enhance retention and brand credibility. Build and nurture a vibrant online community while executing impactful marketing initiatives that amplify...

United StatesRemote

3 days ago

  •   Less than 5 years exp.  •   Enterprise Technology

$110K - $130K *

Unlock potential by crafting compelling narratives that attract top engineering talent. Collaborate with technical teams to translate complex concepts into engaging content, driving interest in innova...

United StatesRemote

2 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$133K - $186K *

Empower developers by enhancing our online presence through engaging content, community growth, and strategic partnerships. Collaborate with technical creators to drive audience engagement and support...

4 days ago

  •   5 - 7 years exp.  •   Information Technology

$133K - $186K *

Elevate your career by driving developer engagement and community growth through impactful content and strategic partnerships. Collaborate with engineers to enhance product visibility and foster meani...

RemoteRemote

4 days ago

  •   5 - 7 years exp.  •   Information Technology

$124K - $186K *

Join us to drive the strategy and success of integrated SaaS solutions across Experience Cloud, leveraging client insights and cross-functional collaboration to deliver impactful digital experiences a...

1 week ago

  •   8 - 10 years exp.  •   Enterprise Technology

$118K - $168K *

Join a team that's shaping the future of integrated SaaS solutions across Experience Cloud. Drive product strategy, manage cross-functional initiatives, and deliver impactful client experiences throug...

1 week ago

  •   8 - 10 years exp.  •   Enterprise Technology

$146K - $182K *

Join a dynamic team to lead national account strategies, driving sales and profitability with a major retailer. Your expertise will enhance partnerships, optimize growth initiatives, and ensure succes...

Reposted 4 days ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.