Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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$122K - $199K *

Lead strategic product marketing initiatives to enhance faculty adoption and drive portfolio growth in legal education. Collaborate across teams to align goals, develop market strategies, and optimize...

3 weeks ago

  •   8 - 10 years exp.  •   Education, Government & Non-Profit

$102K - $150K *

Join a team that's redefining product strategy and pricing in a dynamic environment. Lead cross-functional initiatives, manage global teams, and drive market analytics to maximize revenue and enhance...

Yesterday

  •   5 - 7 years exp.  •   Consumer Technology

$80K - $90K *

Engage in dynamic marketing campaigns for events, driving lead generation and revenue impact. Collaborate with sales and internal teams to execute strategies, enhance brand presence, and analyze perfo...

4 days ago

  •   Less than 5 years exp.  •   Information Technology

$97K - $225K *

Help us drive organic growth for AI products by leveraging your expertise in product marketing and content creation. You'll enhance user engagement through strategic messaging, effective funnel optimi...

RemoteRemote

4 weeks ago

  •   8 - 10 years exp.  •   Information Technology

$97K - $225K *

Shape organic growth strategies for key AI products by driving content creation, SEO, and user engagement to enhance product adoption and conversion. Collaborate across teams to optimize messaging and...

1 month ago

  •   8 - 10 years exp.  •   Information Technology

$97K - $225K *

Empower growth by driving organic user acquisition through strategic content creation, SEO, and marketing insights for high-impact AI products, enhancing user engagement while collaborating across tea...

1 month ago

  •   8 - 10 years exp.  •   Information Technology

$120K - $145K *

Drive impactful product marketing strategies, collaborating closely with Product and Growth teams to shape narratives, execute launches, and enhance customer engagement in the US market. Lead initiati...

1 week ago

  •   8 - 10 years exp.  •   Finance & Insurance

$110K - $130K *

Advance your career by leading brand governance and communications strategies across a global B2B manufacturing landscape. Collaborate with cross-functional teams to enhance messaging, drive engagemen...

3 days ago

  •   8 - 10 years exp.  •   Manufacturing & Automotive

$80K - $95K *

Optimize product marketing strategies by collaborating with cross-functional teams to drive successful product launches, enhance sales enablement, and analyze market data for actionable insights that...

Montreal, QCIn-Person

2 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$140K - $165K *

Grow your career with a global product marketing role, focusing on product positioning, messaging, and customer insights to boost adoption and revenue growth in core markets while collaborating with r...

Toronto, ONIn-Person

Reposted 4 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$140K - $175K *

Transform market landscapes by leading strategic GTM initiatives for AI technologies, focusing on enterprise applications. Operate cross-functionally to ensure product excellence and market leadership...

United StatesRemote

4 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$100K - $120K *

Empower product marketing strategies by leading launches and go-to-market initiatives. Collaborate with cross-functional teams to drive customer engagement and analyze market insights, ensuring impact...

CanadaRemote

2 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$150K - $180K *

Transform competitive intelligence by building a robust program that benchmarks products, analyzes market dynamics, and enhances positioning. Collaborate across teams to drive insights and support sal...

2 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$135K - $160K *

Pioneer product storytelling and market launch strategies using AI tools to drive competitive positioning and sales enablement. Take ownership of the product marketing function and influence across te...

United StatesRemote

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$150K - $200K *

Innovate integrated marketing strategies to enhance investor engagement and elevate brand presence globally. Collaborate with senior leadership to drive alignment and create impactful content that sup...

3 weeks ago

  •   8 - 10 years exp.  •   Finance & Insurance

$150K - $200K *

Lead the development and execution of integrated marketing strategies to enhance investor engagement and elevate brand recognition globally. Collaborate with senior leadership to align marketing initi...

3 weeks ago

  •   8 - 10 years exp.  •   Finance & Insurance

$150K - $200K *

Drive the development and execution of integrated marketing strategies to enhance investor engagement and elevate brand recognition globally, collaborating with senior leadership and investment teams...

3 weeks ago

  •   8 - 10 years exp.  •   Finance & Insurance

$135K - $225K *

Drive impactful marketing strategies for healthcare sustainability programs, enhancing customer engagement and adoption. Collaborate across teams to develop compelling value propositions and represent...

Yesterday

  •   8 - 10 years exp.  •   Healthcare

$135K - $225K *

Drive strategic marketing initiatives for a medical device reprocessing program, enhancing customer engagement and adoption. Collaborate with cross-functional teams to develop compelling value proposi...

Yesterday

  •   8 - 10 years exp.  •   Healthcare

$135K - $225K *

Advance our medical device reprocessing program by developing strategies that enhance customer engagement and adoption. Collaborate with cross-functional teams to drive market development and represen...

Yesterday

  •   8 - 10 years exp.  •   Healthcare

$175K - $200K *

Take ownership of go-to-market strategies for major product launches, ensuring alignment across teams and delivering clear, impactful messaging that resonates with customers and partners in the Americ...

2 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$120K - $145K *

Drive growth and product marketing in a hybrid role, owning the entire activation funnel and shaping product messaging. Collaborate with engineering and design to enhance user experience and lead impa...

1 week ago

  •   Less than 5 years exp.  •   Finance & Insurance

$80K - $95K *

Drive your career with a key role shaping product marketing strategies. Collaborate with cross-functional teams to drive success, define priorities, and establish strong go-to-market plans backed by c...

Montreal, QCIn-Person

Reposted 1 week ago

  •   Less than 5 years exp.  •   Information Technology

$116K - $174K *

Transform customer data into impactful marketing strategies. Lead product launches, define messaging, and drive adoption for AI-driven personalization solutions. Collaborate cross-functionally to enha...

3 days ago

  •   5 - 7 years exp.  •   Information Technology

$116K - $174K *

Drive your career with a Senior Product Marketing Manager role focused on shaping the narrative and innovation for AI-driven personalization, enhancing customer experiences and driving growth through...

4 days ago

  •   5 - 7 years exp.  •   Information Technology

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.