Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

Remote
caret down
Compensation
caret down
Position Level
caret down
Time Posted
caret down
Industries
caret down
Locations
caret down
More
1
caret down

$110K - $130K *

Transform customer engagement by creating impactful marketing strategies for cutting-edge AI legal solutions, ensuring seamless collaboration across teams and delivering rapid, high-quality content an...

United StatesRemote

1 month ago

  •   Less than 5 years exp.  •   Enterprise Technology

$110K - $130K *

Optimize sales enablement by translating technical product knowledge into impactful messaging. Collaborate with sales teams to build effective tools and resources that drive revenue and enhance buyer...

Reposted 3 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$143K - $216K *

Join a dynamic team to drive product marketing strategies, enabling sales success through compelling materials and training. Collaborate cross-functionally to enhance product positioning and empower s...

California, MDRemote

1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$85K - $95K *

Pioneer innovative marketing strategies for a cutting-edge video security portfolio. Drive product awareness and adoption through compelling content, effective communication, and project management in...

Quebec, QCIn-Person

1 week ago

  •   Less than 5 years exp.  •   Telecommunications & Hardware

$85K - $95K *

Optimize product marketing strategies to elevate awareness and adoption of cutting-edge video security solutions. Collaborate with cross-functional teams to drive impactful campaigns and deliver compe...

Vancouver, BCIn-Person

1 week ago

  •   Less than 5 years exp.  •   Telecommunications & Hardware

$85K - $95K *

Elevate your career by managing the go-to-market strategy for innovative video security products. Collaborate with cross-functional teams to drive awareness, adoption, and sales of cutting-edge techno...

Toronto, ONIn-Person

1 week ago

  •   Less than 5 years exp.  •   Telecommunications & Hardware

$135K - $225K *

Lead the charge in developing and executing innovative marketing strategies for a dynamic Neurosurgical portfolio, driving product lifecycle management and enhancing customer engagement through strate...

5 days ago

  •   8 - 10 years exp.  •   Healthcare

$80K - $90K *

Manage and optimize high-performing Facebook and Instagram campaigns, ensuring KPI achievement for clients while mentoring junior team members and leveraging data to drive strategic decisions in a dyn...

Vancouver, BCIn-Person

Reposted today

  •   Less than 5 years exp.  •   Enterprise Technology

$80K - $90K *

Elevate your career by leading high-impact Facebook and Instagram campaigns, focusing on performance optimization and strategic account management for top-tier clients in a dynamic marketing environme...

Vancouver, BCRemote

Reposted today

  •   Less than 5 years exp.  •   Enterprise Technology

$80K - $95K *

Join our dynamic marketing team to design and execute integrated campaigns that drive brand awareness and lead generation. Collaborate with global partners to optimize multi-channel strategies and mea...

2 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$80K - $95K *

Join a team that's enhancing technical product content to drive revenue growth. You'll manage product launches, apply scientific expertise, and collaborate across divisions to ensure accurate, discove...

Today

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$130K - $160K *

Empower partner success by leading strategic marketing initiatives that drive engagement and growth. Collaborate cross-functionally to develop and execute impactful campaigns, ensuring alignment with...

1 week ago

  •   5 - 7 years exp.  •   Information Technology

$120K - $145K *

Architect impactful growth strategies by leading global channel marketing initiatives that drive partner engagement and pipeline acceleration. Collaborate across teams to translate complex strategies...

1 week ago

  •   8 - 10 years exp.  •   Manufacturing & Automotive

$131K - $150K *

Lead strategic product marketing initiatives by shaping messaging and positioning to drive market impact, enhance customer engagement, and collaborate cross-functionally with sales and brand teams for...

United StatesRemote

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$93K - $123K *

Lead the charge in developing and executing partner marketing strategies that drive measurable pipeline growth. Collaborate across teams to enhance partner relationships and optimize marketing initiat...

Today

  •   5 - 7 years exp.  •   Enterprise Technology

$150K - $200K *

Lead impactful product marketing initiatives across a fast-scaling health platform. You will shape messaging, execute go-to-market strategies, and drive cross-functional alignment to enhance member en...

RemoteRemote

3 weeks ago

  •   5 - 7 years exp.  •   Healthcare

$110K - $130K *

Transform your marketing skills to lead a high-performing team, crafting impactful GTM strategies and execution plans that drive product success and enhance stakeholder engagement...

Calgary, ABIn-Person

Reposted 3 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$80K - $95K *

Drive partner marketing initiatives by managing MDF, executing campaigns, and coordinating webinars across regions. Collaborate with field marketing teams to ensure seamless integration of partner str...

1 week ago

  •   Less than 5 years exp.  •   Information Technology

$110K - $130K *

Lead the charge in building and mentoring a high-performing Product Marketing team. Develop strategic plans, manage GTM execution, and ensure seamless collaboration with internal stakeholders to drive...

Reposted 3 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$120K - $145K *

Optimize product marketing strategy by leading a high-performing team, ensuring seamless execution, mentoring members, and delivering impactful GTM initiatives that align with business goals while fos...

Reposted 3 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$120K - $145K *

Shape the future of product marketing by leading a high-impact team. Develop strategies, enhance messaging, and drive alignment across various departments to deliver innovative solutions that meet mar...

Reposted 3 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$120K - $145K *

Join a dynamic team to lead product marketing initiatives, mentor talent, and drive strategic go-to-market execution across various functions to enhance business growth and customer engagement...

RemoteRemote

Reposted 3 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$120K - $145K *

Join us to lead strategic growth in the Monitor category, driving revenue planning, competitive strategy, and go-to-market execution across retail channels while collaborating cross-functionally to ac...

4 days ago

  •   8 - 10 years exp.  •   Consumer Technology

$90K - $190K *

Innovate and optimize paid search strategies to enhance student enrollment and product adoption. Lead campaign execution, manage agency partnerships, and drive performance improvements through data an...

United StatesRemote

3 days ago

  •   5 - 7 years exp.  •   Education, Government & Non-Profit

$91K - $232K *

Lead the adoption of cutting-edge 64-bit multicore processors in mission-critical applications. Engage with customers and partners to drive design wins, enhance ecosystem readiness, and shape product...

1 week ago

  •   11 - 15 years exp.  •   Manufacturing & Automotive

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.