Role:Function is building the ultimate personal health operating system, right as the category itself is taking shape. We're scaling fast, backed by $450M in new growth financing, and the biggest bets about what Function becomes are still being made.
Product Marketing sits at the center of that story: turning what we build into the reason people act. We're hiring one Senior Product Marketing Manager who can own high-impact work across all of it, not scoped to a single lane. You'll go wherever the business needs a driver most, and take full ownership of whatever that is.
Key Responsibilities:Positioning & messaging- Build positioning and messaging from scratch for products, features, or categories that don't have one yet, with minimal guidance.
- Set clear tradeoffs and differentiation so Marketing, Content, Support, and other core functions are all telling the same story.
- Translate what the product does into value members actually care about, and know when that story needs to change.
GTM execution- Own GTM strategy and execution for complex, multi-surface launches, not just individual campaigns, with the goal of increasing retention and member growth.
- Set the learning agenda for each launch, and build playbooks the team can reuse so the process gets better over time.
- Manage cross-functional stakeholders and timelines from kickoff through retro.
Insight & research- Make sure market, competitive, and member insight actually shape product and GTM decisions.
- Bring a point of view to research, working closely with UXR.
Data & measurement- Define and own the success metrics for your GTM initiatives, and connect them clearly to business outcomes (member growth, retention, winback, etc).
- Set metrics before launch, not after, and hold yourself accountable to them.
Cross-functional influence- Drive alignment at the PM, Brand, and leadership level, influencing people without needing formal authority to do it.
- Represent Product Marketing to external partners with the same care you'd bring to any internal relationship.
How you'll operate- Move fluidly across whichever area of the business needs a driver most. This role exists because there's more high-impact work right now than there are dedicated owners for it.
- Stay comfortable in ambiguity, and manage up proactively as priorities shift.
- Be direct with cross-functional partners, and escalate blockers instead of sitting on them.
Qualifications/Skills:- 5+ years in product marketing or similar function, with extensive experience in DTC and real ownership of GTM strategy for at least one major product area.
- Experience building positioning and launch strategy from zero, ideally for a new product, category, or major relaunch.
- Partnership or co-marketing experience: you've represented your company externally, not just internally.
- Strong measurement instincts: you define success metrics before launch and hold yourself to them after.
- Direct, clear communicator who drives cross-functional alignment at the PM/Brand/VP level without formal authority.
- AI-native mindset: you use AI tools (Claude, ChatGPT, or equivalent) as a genuine force multiplier in all that you do.
- Experience in health, wellness, or another high-trust consumer category is a plus.
Your dedication to these responsibilities will directly contribute to the success of our platform and the satisfaction of our users. We are looking for a proactive, skilled, and forward-thinking individual to join our team and help shape the future of our services.
To be a strong fit, you embody our Core Values:- Ruthless Prioritization:
- We don't let perfect get in the way of progress.
- We move quickly to drive value, not perfection.
- We prioritize what drives impact.
- We never compromise on standards of excellence.
- Member-First, Always:
- We design and deliver like we're caring for someone we love.
- We create calendar, actionable, human experience.
- We prioritize responsiveness, peace of mine, and outcomes.
- We empower members with truth, clarity, and care.
- One Team, Moving Fast:
- We are aligned in purpose, prioritization, and speed.
- We gather diverse perspectives to make informed decisions.
- We clear paths for each other and move fast together.
- We communicate clearly and respectfully, rallying around shared goals.
- Radical Ownership, Relentless Execution:We don't just ship- we own outcomes and drive results.
- We act with urgency and precision
- We anticipate, initiate, and follow through.
- We meet challenges with grit and pragmatism.
- We embrace new tech to deliver better outcomes.
- Mission Over Ego:We are ruthlessly aligned to our meission- and leave ego at the door.
- We disagree and commit.
- We don't tolerate politics or withholding information.
- We operate with honesty, transparency, and respect.
- Sustained Integrity in Every Detail: We earn trust by obsessing over accuracy, quality, and clarity in everything we do.
- We prioritize clinical precision- data must be right.
- We sweat the details because outcomes depend on them.
Why You'll Love Working With Us:As a Senior Product Marketing Manager, you'll have the opportunity to make meaningful contributions within a fast-growing company helping people live 100 healthy years. You'll also have access to:
- Base: Up to $186,000 (Flexible depending on location and interview performance)
- Stock options
- Comprehensive health, dental, and vision plans for you and your family
- Flexible work environment
- Team off-sites and wellness initiatives
- Competitive vacation policy
- A culture that emphasizes continuous learning and personal growth
