Social Media Specialists help organizations build a recognizable presence, connect with audiences, and support business goals across social platforms. Their work can span content planning, publishing, community engagement, campaign coordination, and performance analysis. Explore vetted Social Media Specialist opportunities paying $100,000 or more on Ladders.
Responsibilities vary by company and seniority, but may include developing channel strategies, creating and scheduling content, monitoring conversations, coordinating campaigns, and tracking results. Specialists often work with marketing, creative, communications, customer experience, and analytics teams to ensure social activity aligns with broader priorities.
Employers may look for experience with social platforms and publishing tools, strong writing and editing, audience development, and the ability to interpret analytics. Useful strengths include project management, sound editorial judgment, adaptability, and familiarity with paid social, brand guidelines, and community management. Requirements differ by role and industry.
Social Media Specialists work across industries, from technology and finance to healthcare, retail, and media. Depending on experience and scope, career paths may lead to roles in social strategy, digital marketing, content leadership, brand communications, or team management. Senior and specialized positions can combine creative direction with campaign planning, measurement, and cross-functional leadership.
Browse Ladders for vetted professional opportunities with salaries of $100,000 or more. Review each listing for compensation, responsibilities, qualifications, and location or remote-work details to find roles aligned with your experience and goals.
Senior Performance Marketing Strategist
$80K - $95K *
Transform client relationships by leading strategic paid media initiatives, guiding B2B companies to achieve their business goals through data-driven insights and impactful recommendations. Drive succ...
3 days ago
Senior Performance Marketing Strategist
$100K - $120K *
Drive impactful paid media strategies for B2B clients, leading senior conversations and translating complex data into actionable insights. Collaborate with a high-performing team to connect ad spend t...
3 days ago
$80K - $95K *
Pioneer innovative social strategies, lead impactful engagement, and elevate brand presence across platforms. Join a vibrant team dedicated to shaping the future of social media in fashion and driving...
Reposted 2 weeks ago
$75K - $100K *
Lead the charge in executing integrated marketing programs that drive impact in the food, beverage, and agriculture sectors. Collaborate with teams to translate strategy into action, ensuring operatio...
2 weeks ago
$82K - $110K *
Join a dynamic team to develop and execute innovative social media strategies, enhancing engagement and brand relevance across multiple platforms while leveraging emerging trends and technologies to p...
4 days ago
Manager, Social & Paid Digital Marketing
$78K - $90K *
Drive your career forward by overseeing paid media and social marketing strategies. Lead cross-functional teams to optimize campaigns, enhance brand visibility, and achieve marketing objectives across...
1 week ago
Content Optimization Specialist
$112K - $140K *
Accelerate progress at our Technical Content team by optimizing content for search engines and AI platforms. Collaborate with cross-functional teams to enhance visibility and engagement, while transla...
3 weeks ago
$114K - $179K *
Lead the charge in shaping the social media presence for U.S. Henry Schein Dental. Drive strategy, create engaging content, and foster community interaction while collaborating with Corporate Communic...
Today
$115K - $130K *
Elevate paid social strategies by managing channels, optimizing performance, and driving insights. Collaborate with cross-functional teams to ensure effective execution and measurement, while maintain...
2 weeks ago
Senior Specialist, Campaign Activation
$80K - $95K *
Elevate your marketing career by driving innovative full-funnel advertising strategies. Collaborate with cross-functional teams to optimize media touchpoints and deliver impactful campaigns that reson...
Today
Senior Social Media Manager (Contractor Role)
$100K - $120K *
Explore the dynamic world of social media strategy, driving engagement and visibility for open source AI projects. Lead content creation, community interaction, and event promotion to amplify our miss...
2 weeks ago
Advanced Brand Marketing Specialist
$80K - $95K *
Drive your career with a dynamic role focused on developing and executing content strategies that enhance brand storytelling and support integrated marketing campaigns across retail and banking sector...
4 days ago
Manager, Social Media Strategy & Content
$105K - $132K *
Join a team that's redefining social media strategy and content. Lead the charge in crafting a modern social vision that enhances brand engagement, drives cultural relevance, and builds a dynamic cont...
1 week ago
Senior Performance Creative Strategist
$110K - $130K *
Drive innovative creative strategies that elevate performance marketing. Lead the development of original concepts and frameworks, leveraging insights and AI to enhance team capabilities and deliver i...
1 week ago
Senior Performance Creative Strategist
$110K - $130K *
Advance creative strategy in a founding role, driving innovative performance marketing through original concepts and data-driven insights. Collaborate across teams to elevate creative quality and esta...
1 week ago
Senior Performance Creative Strategist
$100K - $120K *
Pioneer innovative creative strategies that elevate performance marketing. Collaborate across teams to develop impactful video and static ads, leveraging insights and AI to drive results and establish...
1 week ago
Senior Performance Creative Strategist
$110K - $130K *
Unlock your potential in a senior role that shapes creative strategy for performance marketing. Drive innovative concepts, analyze data, and build frameworks that elevate team capabilities and client...
1 week ago
Director, Talent Social Content
$180K - $200K *
Join a team that's redefining social content by collaborating with top athletes and creators to craft engaging, trend-driven videos that captivate audiences and elevate brand presence across platforms...
4 days ago
Senior Manager, Search & Social
$110K - $130K *
Unlock potential by managing and optimizing paid search and social campaigns. Collaborate with clients and teams to drive performance, execute strategies, and deliver actionable insights that meet cli...
2 weeks ago
$86K - $107K *
Accelerate progress at a dynamic marketing team, driving B2B campaigns in life sciences. Collaborate with cross-functional partners to develop insights and execute strategies that boost customer engag...
Reposted 1 week ago
Lead Manager, Social Strategy & Content Creation
$118K - $178K *
Reimagine corporate storytelling for social media by crafting engaging content that resonates with audiences. Collaborate with teams to enhance AT&T's corporate voice and drive audience growth across...
Reposted 2 days ago
Data and Targeting Specialist I
$87K - $131K *
Support a dynamic team in developing data strategies and visualizations to enhance electoral campaigns. Utilize advanced tools to analyze voter data, create reports, and provide insights that drive de...
4 days ago
Senior Manager, PR & Social Media
$122K - $155K *
Transform the narrative in private tech by crafting compelling stories and amplifying insights through PR and social media. Collaborate with analysts and executives to enhance CB Insights' reputation...
3 weeks ago
Senior Specialist - Cybersecurity
$90K - $110K *
Elevate your career by enhancing cybersecurity operations through proactive threat detection, incident response, and risk assessment. Collaborate with technical teams and stakeholders to strengthen se...
1 week ago
$75K - $107K *
Join a dynamic team to lead paid social campaigns, driving strategy and innovation. Oversee a talented group while translating data into actionable insights to meet client objectives and enhance perfo...
1 week ago
What does a Social Media Specialist do?
A Social Media Specialist helps plan and manage an organization’s social presence. Typical work may include creating and scheduling content, engaging with audiences, coordinating campaigns, and analyzing performance.
What skills are useful for Social Media Specialist jobs?
Commonly valued skills include social platform expertise, writing and editing, content planning, community management, project coordination, and interpreting performance data. Specific requirements depend on the employer and role.
Where do Social Media Specialists work?
They work in organizations across many sectors, including technology, finance, healthcare, retail, media, and professional services. Some roles are in-house, while others are with agencies or consultancies.
How can I find Social Media Specialist jobs paying $100,000 or more?
Use Ladders to explore vetted professional listings with salaries of $100,000 or more. Check each listing for compensation details, required experience, responsibilities, and work arrangements.