Explore Social Media Specialist Jobs

Social Media Specialists help organizations build a recognizable presence, connect with audiences, and support business goals across social platforms. Their work can span content planning, publishing, community engagement, campaign coordination, and performance analysis. Explore vetted Social Media Specialist opportunities paying $100,000 or more on Ladders.

What Social Media Specialists Do

Responsibilities vary by company and seniority, but may include developing channel strategies, creating and scheduling content, monitoring conversations, coordinating campaigns, and tracking results. Specialists often work with marketing, creative, communications, customer experience, and analytics teams to ensure social activity aligns with broader priorities.

Skills and Qualifications

Employers may look for experience with social platforms and publishing tools, strong writing and editing, audience development, and the ability to interpret analytics. Useful strengths include project management, sound editorial judgment, adaptability, and familiarity with paid social, brand guidelines, and community management. Requirements differ by role and industry.

Career Paths and Opportunities

Social Media Specialists work across industries, from technology and finance to healthcare, retail, and media. Depending on experience and scope, career paths may lead to roles in social strategy, digital marketing, content leadership, brand communications, or team management. Senior and specialized positions can combine creative direction with campaign planning, measurement, and cross-functional leadership.

Find Social Media Specialist Jobs on Ladders

Browse Ladders for vetted professional opportunities with salaries of $100,000 or more. Review each listing for compensation, responsibilities, qualifications, and location or remote-work details to find roles aligned with your experience and goals.

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Social Media Specialist Jobs

Average Salary: $94,517

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Top companies hiring for Social Media Specialist

Marsh McLennan EisnerAmper LLP Pillsbury Winthrop Shaw Pittman LLP H+K Strategies Tinuiti Norton Rose Fulbright Empower AI Real Chemistry LLNL Harrison and Star Code3 Horizon Media Inc Diebold Nixdorf CB Insights Wesleyan University

Top similar job titles to Social Media Specialist

Social Media Manager jobs Digital Marketing Manager jobs Paid Media Manager jobs Marketing Specialist jobs SEO Manager jobs Account Director jobs Communications Specialist jobs Marketing Manager jobs Account Executive jobs Content Marketing Manager jobs Retail Media Manager jobs Digital Marketing Coordinator jobs Producer jobs Account Supervisor jobs Lifecycle Marketing Manager jobs

Top cities hiring for Social Media Specialist

New York, NY jobs Los Angeles, CA jobs Washington, DC jobs Toronto, ON jobs Minneapolis, MN jobs Chicago, IL jobs San Francisco, CA jobs Atlanta, GA jobs Austin, TX jobs San Diego, CA jobs

Frequently Asked Questions (FAQ)

What does a Social Media Specialist do?
A Social Media Specialist helps plan and manage an organization’s social presence. Typical work may include creating and scheduling content, engaging with audiences, coordinating campaigns, and analyzing performance.
What skills are useful for Social Media Specialist jobs?
Commonly valued skills include social platform expertise, writing and editing, content planning, community management, project coordination, and interpreting performance data. Specific requirements depend on the employer and role.
Where do Social Media Specialists work?
They work in organizations across many sectors, including technology, finance, healthcare, retail, media, and professional services. Some roles are in-house, while others are with agencies or consultancies.
How can I find Social Media Specialist jobs paying $100,000 or more?
Use Ladders to explore vetted professional listings with salaries of $100,000 or more. Check each listing for compensation details, required experience, responsibilities, and work arrangements.