Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.
Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.
Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.
Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.
Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.
$250K - $280K *
Optimize your career with a senior marketing role overseeing go-to-market strategies, product launches, and cross-functional collaboration to impact revenue and market positioning in the healthcare se...
3 weeks ago
$153K - $229K *
Unlock potential by leveraging your B2B SaaS product marketing expertise to drive impactful storytelling and cross-functional collaboration in the ITSM and ESM markets, enhancing customer engagement a...
2 weeks ago
Senior Product Marketing Manager, Field Enablement
$130K - $150K *
Contribute to product success by bridging Product, Marketing, and Sales. Drive field enablement through effective messaging, training, and content creation, ensuring sellers and partners can confident...
4 days ago
$95K - $115K *
Shape the future of healthcare marketing by bridging market needs and product innovation. Collaborate across teams to develop compelling messaging and drive successful product launches, ensuring our s...
2 days ago
$95K - $115K *
Advance your career by driving product marketing strategies that bridge market needs and innovation. Collaborate with cross-functional teams to position solutions effectively, ensuring impactful messa...
2 days ago
Sr. Product Marketing Specialist - Consumer/Vivobook
$90K - $120K *
Lead product marketing strategy for the Consumer/Mainstream PC Category, driving go-to-market success through innovative campaigns, product launches, and strategic partnerships to enhance brand visibi...
Reposted 4 weeks ago
$110K - $130K *
Drive impactful product marketing strategies that enhance sales enablement, refine messaging, and lead successful product launches. Collaborate with teams to ensure clarity and consistency in communic...
1 week ago
$170K - $215K *
Shape impactful product launches and messaging strategies that resonate with investors. Collaborate across teams to drive sales enablement and competitive positioning, ensuring every feature delivers...
1 week ago
$110K - $130K *
Accelerate our go-to-market strategy by leading product marketing initiatives, enhancing software release processes, and driving customer engagement through compelling messaging and technical content...
2 days ago
$120K - $154K *
Shape the future of product marketing by crafting compelling messaging, driving go-to-market strategies, and collaborating across teams to deliver impactful campaigns that resonate with defense custom...
3 weeks ago
Field Marketing Senior Specialist
$80K - $95K *
Transform your career by driving impactful marketing strategies that align with sales objectives. Collaborate with cross-functional teams to enhance brand awareness and lead generation while analyzing...
1 week ago
Senior Product Marketing Manager, Communications & Connected Devices
$136K - $228K *
Innovate marketing strategies for Communications & Connected Devices, transforming customer challenges into impactful campaigns. Collaborate with global teams to drive demand and enhance engagement ac...
Yesterday
Sr. Specialist-Regional Product Marketing
$88K - $105K *
Drive product commercialization and market strategies while leading cross-functional teams to enhance customer engagement and market insights. Utilize your expertise to influence product roadmaps and...
Yesterday
Product Marketing Manager - Power Solutions
$110K - $130K *
Join a team that's driving innovation in power solutions for the Datacom market. Collaborate with cross-functional teams to promote products, identify market trends, and develop strategies that enhanc...
4 days ago
$89K - $148K *
Transform marketing strategies for the Personal Auto business, driving growth through innovative campaigns and collaboration with cross-functional teams to enhance market positioning and achieve busin...
3 weeks ago
$89K - $148K *
Unlock your potential as a Marketing Specialist, driving innovative strategies and campaigns to enhance market presence and foster growth in the Personal Auto sector across diverse regions. Collaborat...
3 weeks ago
Senior Customer Marketing Specialist
$92K - $116K *
Lead the charge in developing and executing customer lifecycle marketing campaigns that enhance engagement, retention, and advocacy, while collaborating with cross-functional teams to drive measurable...
Yesterday
Senior Customer Marketing Specialist
$92K - $116K *
Drive customer engagement and retention by executing strategic marketing campaigns that enhance the customer lifecycle. Collaborate with cross-functional teams to optimize advocacy programs and suppor...
Yesterday
$95K - $115K *
Drive product marketing strategies from alpha to general availability, collaborating with product managers and engineers. Shape messaging, oversee launches, and utilize analytics to ensure successful...
2 weeks ago
$110K - $130K *
Innovate how products reach the market by leading launches, shaping messaging, and collaborating with teams to ensure successful adoption and sales readiness. Drive strategy and insights to enhance pr...
2 weeks ago
$88K - $105K *
Champion product launches from alpha to GA, collaborating with product managers and engineers. Shape messaging, build collateral, and analyze market data to drive adoption and ensure sales readiness f...
2 weeks ago
$95K - $115K *
Shape product launches from alpha to market, collaborating with teams to ensure clear messaging and effective sales enablement. Drive adoption goals through analytics and customer insights, becoming t...
2 weeks ago
$80K - $95K *
Take ownership of product launches from alpha to general availability, collaborating with product managers and engineers. Shape messaging, build collateral, and analyze market data to drive adoption a...
2 weeks ago
$130K - $160K *
Join a team that's redefining product marketing by shaping compelling narratives, positioning, and sales enablement for an innovative AI agent platform. Collaborate in a fast-paced environment, drivin...
Reposted 2 weeks ago
Senior Product Marketing Manager, GTM (Qualified)
$143K - $216K *
Join a team that's redefining B2B marketing in the Salesforce ecosystem. Leverage your product marketing expertise to drive positioning, support launches, and enhance cross-cloud strategies, impacting...
1 week ago
What does a Product Marketing Specialist do?
A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.
What skills are important for Product Marketing Specialist jobs?
Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.
What qualifications do employers typically require?
Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.
How much do Product Marketing Specialist jobs pay?
Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.
Where can I find Product Marketing Specialist jobs?
You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.