Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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1
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$250K - $280K *

Optimize your career with a senior marketing role overseeing go-to-market strategies, product launches, and cross-functional collaboration to impact revenue and market positioning in the healthcare se...

3 weeks ago

  •   8 - 10 years exp.  •   Information Technology

$153K - $229K *

Unlock potential by leveraging your B2B SaaS product marketing expertise to drive impactful storytelling and cross-functional collaboration in the ITSM and ESM markets, enhancing customer engagement a...

2 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$130K - $150K *

Contribute to product success by bridging Product, Marketing, and Sales. Drive field enablement through effective messaging, training, and content creation, ensuring sellers and partners can confident...

United StatesRemote

4 days ago

  •   5 - 7 years exp.  •   Information Technology

$95K - $115K *

Shape the future of healthcare marketing by bridging market needs and product innovation. Collaborate across teams to develop compelling messaging and drive successful product launches, ensuring our s...

Minneapolis, MNRemote

2 days ago

  •   5 - 7 years exp.  •   Healthcare

$95K - $115K *

Advance your career by driving product marketing strategies that bridge market needs and innovation. Collaborate with cross-functional teams to position solutions effectively, ensuring impactful messa...

2 days ago

  •   5 - 7 years exp.  •   Healthcare

$90K - $120K *

Lead product marketing strategy for the Consumer/Mainstream PC Category, driving go-to-market success through innovative campaigns, product launches, and strategic partnerships to enhance brand visibi...

Reposted 4 weeks ago

  •   5 - 7 years exp.  •   Consumer Technology

$110K - $130K *

Drive impactful product marketing strategies that enhance sales enablement, refine messaging, and lead successful product launches. Collaborate with teams to ensure clarity and consistency in communic...

1 week ago

  •   5 - 7 years exp.  •   Information Technology

$170K - $215K *

Shape impactful product launches and messaging strategies that resonate with investors. Collaborate across teams to drive sales enablement and competitive positioning, ensuring every feature delivers...

1 week ago

  •   5 - 7 years exp.  •   Finance & Insurance

$110K - $130K *

Accelerate our go-to-market strategy by leading product marketing initiatives, enhancing software release processes, and driving customer engagement through compelling messaging and technical content...

2 days ago

  •   8 - 10 years exp.  •   Manufacturing & Automotive

$120K - $154K *

Shape the future of product marketing by crafting compelling messaging, driving go-to-market strategies, and collaborating across teams to deliver impactful campaigns that resonate with defense custom...

3 weeks ago

  •   5 - 7 years exp.  •   Aerospace & Defense

$80K - $95K *

Transform your career by driving impactful marketing strategies that align with sales objectives. Collaborate with cross-functional teams to enhance brand awareness and lead generation while analyzing...

1 week ago

  •   Less than 5 years exp.  •   Business Services

$136K - $228K *

Innovate marketing strategies for Communications & Connected Devices, transforming customer challenges into impactful campaigns. Collaborate with global teams to drive demand and enhance engagement ac...

Yesterday

  •   8 - 10 years exp.  •   Information Technology

$88K - $105K *

Drive product commercialization and market strategies while leading cross-functional teams to enhance customer engagement and market insights. Utilize your expertise to influence product roadmaps and...

Yesterday

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$110K - $130K *

Join a team that's driving innovation in power solutions for the Datacom market. Collaborate with cross-functional teams to promote products, identify market trends, and develop strategies that enhanc...

4 days ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$89K - $148K *

Transform marketing strategies for the Personal Auto business, driving growth through innovative campaigns and collaboration with cross-functional teams to enhance market positioning and achieve busin...

3 weeks ago

  •   Less than 5 years exp.  •   Finance & Insurance

$89K - $148K *

Unlock your potential as a Marketing Specialist, driving innovative strategies and campaigns to enhance market presence and foster growth in the Personal Auto sector across diverse regions. Collaborat...

3 weeks ago

  •   Less than 5 years exp.  •   Finance & Insurance

$92K - $116K *

Lead the charge in developing and executing customer lifecycle marketing campaigns that enhance engagement, retention, and advocacy, while collaborating with cross-functional teams to drive measurable...

United StatesRemote

Yesterday

  •   Less than 5 years exp.  •   Technical Services

$92K - $116K *

Drive customer engagement and retention by executing strategic marketing campaigns that enhance the customer lifecycle. Collaborate with cross-functional teams to optimize advocacy programs and suppor...

Yesterday

  •   Less than 5 years exp.  •   Technical Services

$95K - $115K *

Drive product marketing strategies from alpha to general availability, collaborating with product managers and engineers. Shape messaging, oversee launches, and utilize analytics to ensure successful...

2 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$110K - $130K *

Innovate how products reach the market by leading launches, shaping messaging, and collaborating with teams to ensure successful adoption and sales readiness. Drive strategy and insights to enhance pr...

2 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$88K - $105K *

Champion product launches from alpha to GA, collaborating with product managers and engineers. Shape messaging, build collateral, and analyze market data to drive adoption and ensure sales readiness f...

2 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$95K - $115K *

Shape product launches from alpha to market, collaborating with teams to ensure clear messaging and effective sales enablement. Drive adoption goals through analytics and customer insights, becoming t...

2 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$80K - $95K *

Take ownership of product launches from alpha to general availability, collaborating with product managers and engineers. Shape messaging, build collateral, and analyze market data to drive adoption a...

Toronto, ONIn-Person

2 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$130K - $160K *

Join a team that's redefining product marketing by shaping compelling narratives, positioning, and sales enablement for an innovative AI agent platform. Collaborate in a fast-paced environment, drivin...

Reposted 2 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$143K - $216K *

Join a team that's redefining B2B marketing in the Salesforce ecosystem. Leverage your product marketing expertise to drive positioning, support launches, and enhance cross-cloud strategies, impacting...

California, MDRemote

1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.