Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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1
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$60K - $140K *

Unlock impactful experiences by driving research and insights that connect human needs with business strategy. Collaborate with cross-functional teams to deliver innovative solutions and optimize bran...

2 weeks ago

  •   Less than 5 years exp.  •   Media

$95K - $115K *

Drive impactful product launches and marketing strategies in healthcare, managing therapy lines from execution to analysis. Collaborate cross-functionally to enhance provider engagement and optimize p...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$85K - $95K *

Drive growth by identifying where US salon owners engage, creating impactful campaigns, and optimizing landing pages. Collaborate across teams to enhance Slick's presence in the beauty sector, leverag...

United StatesRemote

Yesterday

  •   Less than 5 years exp.  •   Enterprise Technology

$180K - $270K *

Lead the establishment of a comprehensive product marketing function for Global Services, driving strategy, messaging, and sales enablement to enhance customer outcomes and service adoption across the...

1 week ago

  •   8 - 10 years exp.  •   Information Technology

$100K - $120K *

Take ownership of lifecycle marketing strategies, driving customer engagement and retention through targeted messaging and product launches. Collaborate with cross-functional teams to optimize custome...

Toronto, ONIn-Person

1 week ago

  •   5 - 7 years exp.  •   Finance & Insurance

$80K - $95K *

Drive impactful content strategies in U.S. healthcare, enhancing brand awareness and engagement through exceptional writing and multimedia production. Collaborate across teams to optimize performance...

5 days ago

  •   5 - 7 years exp.  •   Healthcare

$120K - $140K *

Unlock potential by leading the end-to-end product development process, collaborating with design and sourcing teams to create high-quality, innovative furniture products that meet brand standards and...

2 weeks ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$86K - $134K *

Champion product strategy and roadmap development, driving revenue growth and customer retention through collaboration with cross-functional teams and deep market insights...

3 days ago

  •   Less than 5 years exp.  •   Consumer Technology

$120K - $145K *

Drive the development and implementation of Market Services initiatives, coordinating with clients and internal teams to identify opportunities and enhance product offerings in the derivatives and cle...

2 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$180K - $230K *

Lead the charge in shaping a dynamic marketing function, driving product positioning and customer engagement to elevate brand presence and foster demand in the emerging AI automotive market...

Reposted 4 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$80K - $95K *

Elevate your career by leading strategic social media initiatives that enhance executive influence and amplify brand presence. Collaborate with senior leaders to craft compelling narratives and drive...

5 days ago

  •   5 - 7 years exp.  •   Finance & Insurance

$80K - $95K *

Shape the future of executive social media strategies, enhancing brand visibility and influence. Collaborate with senior leaders to craft compelling narratives and drive engagement across key platform...

5 days ago

  •   5 - 7 years exp.  •   Finance & Insurance

$80K - $95K *

Drive impactful social media strategies that enhance executive visibility and brand influence. Collaborate with senior leaders to craft compelling narratives and engage key audiences, shaping the futu...

5 days ago

  •   5 - 7 years exp.  •   Finance & Insurance

$88K - $105K *

Unlock potential by leading strategic social media initiatives that enhance executive influence and elevate brand presence. Collaborate with senior leaders to craft compelling narratives and drive eng...

5 days ago

  •   5 - 7 years exp.  •   Finance & Insurance

$80K - $95K *

Drive strategic social media initiatives to enhance executive influence and brand visibility. Collaborate with senior leaders to craft compelling narratives and engagement strategies that resonate wit...

6 days ago

  •   5 - 7 years exp.  •   Finance & Insurance

$80K - $95K *

Champion the development of strategic social media initiatives that enhance executive influence and elevate brand presence, collaborating with senior leaders to connect with key audiences and drive en...

6 days ago

  •   5 - 7 years exp.  •   Finance & Insurance

$110K - $150K *

Transform student engagement by developing impactful marketing campaigns and community initiatives across partner campuses. Drive enrollment and retention through strategic partnerships, innovative ou...

United StatesRemote

Today

  •   Less than 5 years exp.  •   Education, Government & Non-Profit

$115K - $130K *

Join a team that's redefining luxury marketing by leading innovative campaigns, analyzing trends, and mentoring talent. Drive brand engagement and business results while collaborating strategically ac...

Reposted 4 weeks ago

  •   8 - 10 years exp.  •   Retail & Consumer Goods

$94K - $125K *

Unlock your potential as you design and implement innovative sales training solutions, enhancing team performance and driving success in a dynamic B2B environment. Collaborate with cross-functional te...

Colorado, USRemote

Reposted yesterday

  •   5 - 7 years exp.  •   Aerospace & Defense

$113K - $126K *

Drive the future of sales enablement by architecting impactful training programs that empower global sales teams, enhance productivity, and foster a culture of continuous learning in a dynamic, high-g...

2 weeks ago

  •   Less than 5 years exp.  •   Transportation

$120K - $160K *

Support our marketing operations by optimizing workflows, data structures, and AI-driven processes. You'll enhance campaign execution and collaboration across teams, ensuring scalable and repeatable m...

Reposted 2 weeks ago

  •   5 - 7 years exp.  •   Healthcare

$120K *

Collaborate with cross-functional teams to drive go-to-market strategies for key growth areas, transforming insights into impactful product launches and customer engagement initiatives that enhance ad...

Today

  •   Less than 5 years exp.  •   Information Technology

$100K - $125K *

Launch and optimize B2B demand generation campaigns that drive growth. Collaborate cross-functionally to transform complex concepts into compelling strategies that engage brokers and HR leaders, enhan...

3 weeks ago

  •   Less than 5 years exp.  •   Healthcare

$140K - $160K *

Optimize product strategies for seamless user account experiences across diverse platforms. Collaborate cross-functionally to enhance scalability, security, and user satisfaction while impacting milli...

4 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$165K - $205K *

Drive the future of food access and benefits by leading product strategy and execution. Own the roadmap for innovative services that enhance member experiences and streamline operations across diverse...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Healthcare

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.