Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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$175K - $210K *

Unlock potential by leading transformative product strategies across multiple portfolios, driving AI-native innovations, and fostering a culture of rapid experimentation to enhance user experiences an...

3 days ago

  •   11 - 15 years exp.  •   Enterprise Technology

$180K - $220K *

Drive transformative AI-native strategies by leading cross-functional teams to enhance product integrity and user trust. Shape metrics and decision-making processes while fostering a culture of innova...

3 days ago

  •   11 - 15 years exp.  •   Enterprise Technology

$180K - $220K *

Accelerate innovation by leading cross-functional teams to develop AI-driven product strategies, shaping integrity metrics and enhancing decision-making across multiple product areas while fostering a...

3 days ago

  •   11 - 15 years exp.  •   Enterprise Technology

$150K - $175K *

Build your expertise in product management by driving the strategy and execution of our Commerce product. Collaborate with cross-functional teams to enhance customer experiences and deliver impactful...

CanadaRemote

1 week ago

  •   5 - 7 years exp.  •   Education, Government & Non-Profit

$125K - $150K *

Architect a comprehensive sales enablement program to enhance onboarding, product training, and continuous learning for a dynamic sales team, collaborating with leadership and partners to drive measur...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$82K - $152K *

Drive product strategy and lifecycle management for a dynamic gas heater portfolio, leveraging market insights and cross-functional collaboration to enhance performance and profitability while address...

1 week ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$90K *

Unlock potential by leading sales initiatives and training teams in multiple markets. Drive revenue growth, enhance CRM utilization, and ensure high-quality customer interactions while managing staffi...

3 days ago

  •   Less than 5 years exp.  •   Hospitals & Medical Centers

$120K - $145K *

Support a dynamic team by owning the technology strategy and lifecycle for a leading CRM platform. Drive product management, architecture, and operational excellence to enhance customer engagement and...

Today

  •   8 - 10 years exp.  •   Pharmaceuticals & Biotech

$120K - $145K *

Engineer the future of CRM technology by leading the strategy, architecture, and lifecycle management of a cutting-edge platform that enhances customer engagement and operational excellence across com...

Today

  •   8 - 10 years exp.  •   Pharmaceuticals & Biotech

$124K - $231K *

Elevate the future of IoT by leading product management from concept to market. Collaborate with cross-functional teams to define requirements and drive innovation in wireless solutions, ensuring top...

Yesterday

  •   5 - 7 years exp.  •   Information Technology

$110K - $130K *

Join us to accelerate business growth by transforming marketing strategies into actionable plans. Act as a bridge across teams, drive high-impact initiatives, and enhance collaboration with IT, Financ...

3 weeks ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$130K - $160K *

Transform the user experience and operational workflows in a complex two-sided marketplace. Lead product initiatives that enhance clinician and district interactions, streamline processes, and drive i...

United StatesRemote

Today

  •   8 - 10 years exp.  •   Education, Government & Non-Profit

$95K - $127K *

Manage integrated marketing campaigns to drive prospect acquisition and brand growth across North America. Collaborate with global teams to deliver audience-centric strategies that enhance market pres...

5 days ago

  •   5 - 7 years exp.  •   Finance & Insurance

$95K - $127K *

Shape the future of integrated marketing by leading multi-channel campaigns that drive prospect acquisition and measurable growth across key markets in North America. Collaborate with a global team to...

5 days ago

  •   5 - 7 years exp.  •   Finance & Insurance

$95K - $127K *

Innovate integrated marketing strategies to drive audience engagement and measurable growth across key markets. Lead multi-channel campaigns that attract prospects and enhance brand presence, leveragi...

5 days ago

  •   5 - 7 years exp.  •   Finance & Insurance

$94K - $162K *

Deliver innovative marketing strategies for cataract products, driving customer engagement and business growth. Collaborate cross-functionally to translate insights into actionable plans, ensuring ali...

Markham, ONIn-Person

1 week ago

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$93K - $110K *

Help us drive growth by managing paid search campaigns across Google Ads and Microsoft Advertising. You'll optimize strategies to generate high-quality B2B leads, collaborate with teams, and leverage...

2 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$93K - $110K *

Lead the charge in optimizing paid search campaigns across North America, driving B2B lead generation through data-driven strategies and collaboration with cross-functional teams. Embrace AI tools to...

2 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$158K - $198K *

Drive the technical backbone of performance marketing by owning data infrastructure, implementing tracking solutions, and ensuring flawless data flow between marketing and engineering teams to maximiz...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Media

$80K - $90K *

Elevate brand presence through strategic retail and event marketing initiatives. Collaborate with sales and marketing teams to enhance consumer engagement and drive sales, ensuring a premium brand exp...

Today

  •   Less than 5 years exp.  •   Retail & Consumer Goods

$120K - $145K *

Empower your career by leading payroll and integrations, ensuring accuracy across Canada and the US. Collaborate with a skilled team to drive product vision and enhance customer experiences in a dynam...

Vancouver, BCIn-Person

2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$120K - $145K *

Transform payroll and integrations by leading product vision across Canada and the US. Collaborate with cross-functional teams to ensure accuracy and compliance while driving innovative solutions that...

CanadaRemote

2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$120K - $170K *

Transform market potential by leading strategic industry growth initiatives and driving demand generation. Collaborate with cross-functional teams to create impactful campaigns, enhance customer engag...

3 weeks ago

  •   15+ years exp.  •   Information Technology

$79K - $119K *

Shape the future of marketing strategies by collaborating with cross-functional teams to develop and execute initiatives that enhance business growth and strengthen relationships with distribution par...

3 days ago

  •   5 - 7 years exp.  •   Finance & Insurance

$160K - $225K *

Elevate the member experience by leading product strategy and experimentation. Collaborate with cross-functional teams to drive impactful changes in a high-traffic consumer-facing environment, ensurin...

Yesterday

  •   5 - 7 years exp.  •   Retail & Consumer Goods

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.