Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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1
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$77K - $112K *

Develop innovative marketing strategies while collaborating cross-functionally. Engage in diverse projects, enhance communication skills, and contribute to a global marketing organization. Embrace con...

1 week ago

  •   Less than 5 years exp.  •   Telecommunications & Hardware

$110K - $130K *

Lead the charge in enhancing buyer experiences by owning product strategy, collaborating with cross-functional teams, and driving impactful initiatives that align with business goals and customer need...

2 weeks ago

  •   Less than 5 years exp.  •   Business Services

$110K - $130K *

Transform the buyer experience by owning product strategy, driving cross-functional execution, and delivering impactful solutions that enhance transaction surfaces and improve search relevance for cus...

2 weeks ago

  •   Less than 5 years exp.  •   Business Services

$100K - $120K *

Join a team that's transforming procurement strategies across North America. You will lead sourcing initiatives, negotiate contracts, and enhance supplier relationships to drive savings and efficiency...

3 weeks ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$95K - $115K *

Join a team that shapes master data strategy, driving process improvements and automation. You'll manage product development, influence cross-functional efforts, and ensure high-quality data solutions...

3 weeks ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$160K - $225K *

Lead the charge in transforming industrial hardware by shaping innovative products from concept to market. Drive rigorous testing cycles and build deep customer insights to ensure impactful, quality s...

1 month ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$139K - $229K *

Partner with us to define impactful marketing strategies for a leading claims solution, transforming the insurance industry's operational efficiencies into customer-centric experiences that drive prod...

Reposted 2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$83K - $133K *

Support the Sales organization by providing technical solutions and optimizing ABB products for customer applications. Cultivate new business opportunities and ensure customer satisfaction through eff...

Ohio, USRemote

1 week ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$88K - $105K *

Transform the performance marketing landscape by driving profitable customer acquisition across diverse health and wellness brands. Leverage data-driven insights to optimize multi-channel strategies a...

2 days ago

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$126K - $180K *

Join a team that's redefining technical consulting for advertising clients. You'll lead cross-functional teams to deliver innovative solutions, optimize platform performance, and enhance partner relat...

1 week ago

  •   Less than 5 years exp.  •   Enterprise Technology

$195K - $220K *

Drive integrated marketing strategies that connect compelling content with demand generation. Lead teams to create impactful campaigns, optimize performance, and enhance customer journeys while ensuri...

5 days ago

  •   11 - 15 years exp.  •   Enterprise Technology

$87K - $117K *

Champion innovative customer marketing strategies to maximize engagement, drive product adoption, and facilitate growth. Collaborate cross-functionally to create data-driven campaigns, enhancing custo...

Vancouver, BCIn-Person

Reposted 1 month ago

  •   Less than 5 years exp.  •   Legal & Accounting

$254K *

Lead the charge in product marketing strategy and execution, driving vision, alignment, and competitive positioning for a flagship product line while fostering cross-functional collaboration and custo...

Reposted today

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$87K - $117K *

Drive customer engagement and growth by managing innovative marketing programs that enhance product adoption and loyalty, aligning closely with sales and product teams to optimize customer success thr...

Toronto, ONIn-Person

Reposted 1 month ago

  •   Less than 5 years exp.  •   Legal & Accounting

$87K - $117K *

Unlock potential by managing comprehensive marketing programs for small business customers, driving cross-sell and feature adoption. Focus on analyzing performance, optimizing campaigns, and collabora...

Calgary, ABIn-Person

Reposted 1 month ago

  •   Less than 5 years exp.  •   Legal & Accounting

$120K - $145K *

Champion innovative mobile workstation products by leading cross-functional teams, translating market insights into strategies, and driving execution to deliver high-performance solutions that meet cu...

2 weeks ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$175K - $210K *

Unlock potential by leading transformative product strategies across multiple portfolios, driving AI-native innovations, and fostering a culture of rapid experimentation to enhance user experiences an...

3 days ago

  •   11 - 15 years exp.  •   Enterprise Technology

$180K - $220K *

Drive transformative AI-native strategies by leading cross-functional teams to enhance product integrity and user trust. Shape metrics and decision-making processes while fostering a culture of innova...

3 days ago

  •   11 - 15 years exp.  •   Enterprise Technology

$180K - $220K *

Accelerate innovation by leading cross-functional teams to develop AI-driven product strategies, shaping integrity metrics and enhancing decision-making across multiple product areas while fostering a...

3 days ago

  •   11 - 15 years exp.  •   Enterprise Technology

$150K - $175K *

Build your expertise in product management by driving the strategy and execution of our Commerce product. Collaborate with cross-functional teams to enhance customer experiences and deliver impactful...

CanadaRemote

1 week ago

  •   5 - 7 years exp.  •   Education, Government & Non-Profit

$125K - $150K *

Architect a comprehensive sales enablement program to enhance onboarding, product training, and continuous learning for a dynamic sales team, collaborating with leadership and partners to drive measur...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$82K - $152K *

Drive product strategy and lifecycle management for a dynamic gas heater portfolio, leveraging market insights and cross-functional collaboration to enhance performance and profitability while address...

1 week ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$90K *

Unlock potential by leading sales initiatives and training teams in multiple markets. Drive revenue growth, enhance CRM utilization, and ensure high-quality customer interactions while managing staffi...

3 days ago

  •   Less than 5 years exp.  •   Hospitals & Medical Centers

$120K - $145K *

Support a dynamic team by owning the technology strategy and lifecycle for a leading CRM platform. Drive product management, architecture, and operational excellence to enhance customer engagement and...

Today

  •   8 - 10 years exp.  •   Pharmaceuticals & Biotech

$120K - $145K *

Engineer the future of CRM technology by leading the strategy, architecture, and lifecycle management of a cutting-edge platform that enhances customer engagement and operational excellence across com...

Today

  •   8 - 10 years exp.  •   Pharmaceuticals & Biotech

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.