Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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$160K - $190K *

Transform the future of AI by providing strategic policy guidance for innovative GenAI products. Collaborate with cross-functional teams to ensure compliance and promote responsible AI practices while...

2 days ago

  •   8 - 10 years exp.  •   Enterprise Technology

$160K - $190K *

Empower innovation by guiding product policy for multi-modal GenAI initiatives. Collaborate with cross-functional teams to develop responsible AI products while navigating complex regulatory landscape...

2 days ago

  •   8 - 10 years exp.  •   Enterprise Technology

$150K - $180K *

Champion the development of innovative policies for multi-modal GenAI products, collaborating with cross-functional teams to ensure compliance and mitigate risks while promoting responsible AI practic...

2 days ago

  •   8 - 10 years exp.  •   Enterprise Technology

$150K - $180K *

Champion the future of GenAI by providing strategic policy guidance to cross-functional teams, ensuring compliance and promoting innovation while navigating a dynamic regulatory landscape...

2 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$150K - $180K *

Drive innovation by providing strategic policy guidance for GenAI products. Collaborate with cross-functional teams to ensure compliance and mitigate risks while promoting free expression in a dynamic...

2 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$150K - $180K *

Transform product policy by providing strategic guidance to cross-functional teams, ensuring compliance and risk management for innovative GenAI products. Collaborate with diverse stakeholders to navi...

2 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$138K - $165K *

Shape the future of AI policy by guiding product teams in developing compliant, innovative GenAI solutions. Collaborate across functions to create scalable frameworks that balance free expression with...

2 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$80K - $95K *

Unlock your potential as you drive integrated marketing strategies across digital and traditional channels. Collaborate cross-functionally to enhance brand messaging, create compelling content, and le...

Yesterday

  •   5 - 7 years exp.  •   Food & Beverages

$133K - $200K *

Drive product marketing strategy and go-to-market efforts for innovative purification technologies. Collaborate with Sales and Product Management to enhance customer engagement and execute impactful m...

1 week ago

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$133K - $200K *

Transform the marketing landscape by leading product strategies and campaigns for innovative purification technologies, driving demand and adoption through collaboration with sales and product teams...

1 week ago

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$150K - $180K *

Lead product initiatives in healthcare by defining strategy, collaborating across teams, and delivering innovative AI solutions that enhance patient care for large health systems. Drive impactful outc...

3 weeks ago

  •   5 - 7 years exp.  •   Healthcare

$135K - $160K *

Shape the future of healthcare by leading product initiatives from strategy to execution. Collaborate with cross-functional teams to develop innovative AI-driven solutions that improve patient care fo...

3 weeks ago

  •   5 - 7 years exp.  •   Healthcare

$176K - $255K *

Partner with us to drive strategic growth through effective partner management and operational excellence. Leverage your expertise in business development and digital partnerships to enhance customer...

1 week ago

  •   8 - 10 years exp.  •   Enterprise Technology

$150K - $180K *

Transform product policy by providing strategic guidance for GenAI initiatives. Collaborate with cross-functional teams to ensure compliance and mitigate risks while fostering innovation in a dynamic...

2 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$130K - $160K *

Elevate product marketing by crafting compelling narratives that drive adoption and revenue. Collaborate with product, sales, and marketing teams to create impactful messaging and enablement materials...

1 week ago

  •   Less than 5 years exp.  •   Enterprise Technology

$80K - $95K *

Help us drive product innovation and user engagement by leading B2C strategies, optimizing experiences, and leveraging data insights to enhance faith-based offerings and retention. Collaborate with cr...

2 weeks ago

  •   Less than 5 years exp.  •   Education, Government & Non-Profit

$138K - $235K *

Lead the charge in developing global product marketing strategies that drive business growth, enhance product positioning, and optimize market performance while collaborating across teams to deliver i...

Yesterday

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$120K - $150K *

Innovate and execute growth campaigns by turning insights into creative experiments across digital channels, optimizing paid acquisition, and enhancing conversion strategies to drive engagement and re...

Reposted 3 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$180K - $220K *

Elevate your career by driving growth in AI data center infrastructure. Collaborate across teams to build strategic partnerships and translate evolving requirements into innovative memory and storage...

1 week ago

  •   8 - 10 years exp.  •   Information Technology

$110K - $130K *

Drive strategic sales and business development for global Long Term Programs, focusing on reciprocating compressors. Leverage technical expertise to create tailored service solutions and maintain stro...

Yesterday

  •   5 - 7 years exp.  •   Business Services

$92K - $116K *

Champion media planning initiatives by leading tactical execution and collaboration with cross-functional teams to achieve brand goals and optimize campaign performance...

5 days ago

  •   Less than 5 years exp.  •   Retail & Consumer Goods

$172K - $203K *

Shape the future of wearables by leading innovative design and development. Collaborate with cross-functional teams to prototype and refine consumer devices with precision and passion in a dynamic, fa...

Reposted 1 week ago

  •   5 - 7 years exp.  •   Consumer Technology

$90K - $100K *

Lead product development and enhance feature delivery, ensuring effective backlog management and prioritization to maximize product value in an evolving B2B SaaS environment. Collaborate across teams...

3 weeks ago

  •   Less than 5 years exp.  •   Finance & Insurance

$141K - $194K *

Drive strategic initiatives by collaborating with cross-functional teams, translating brand strategies into executable plans while optimizing customer relationships and sales performance across the Sn...

1 month ago

  •   8 - 10 years exp.  •   Food & Beverages

$77K - $112K *

Engage in a dynamic marketing environment, collaborating cross-functionally to enhance processes and outcomes. Leverage your creativity and communication skills while gaining valuable insights and per...

1 week ago

  •   Less than 5 years exp.  •   Telecommunications & Hardware

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.