Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

Remote
caret down
Compensation
caret down
Position Level
caret down
Time Posted
caret down
Industries
caret down
Locations
caret down
More
1
caret down

$102K - $171K *

Champion the growth of a high-impact orthopedic disposables portfolio, driving pricing strategy and commercial programs while collaborating across teams to enhance customer loyalty and market presence...

Yesterday

  •   5 - 7 years exp.  •   Healthcare

$120K - $145K *

Elevate your career as a Senior Product Manager, driving product strategy and cross-functional collaboration in a fast-paced environment focused on innovative network security solutions that enhance c...

Reposted 4 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$120K - $145K *

Drive product innovation in a fast-paced environment, collaborating across teams to enhance customer experiences and grow market share while ensuring alignment with the company's vision and strategy...

Reposted 4 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$220K - $250K *

Lead the charge in shaping product strategy for customer acquisition, driving innovation and collaboration across teams to deliver impactful solutions that meet client needs and enhance Zeta's platfor...

1 week ago

  •   5 - 7 years exp.  •   Media

$220K - $250K *

Shape the future of customer acquisition by leading product strategy and delivery. Collaborate with cross-functional teams to create a clear product vision, prioritize initiatives, and drive impactful...

1 week ago

  •   5 - 7 years exp.  •   Media

$135K - $189K *

Advance multi-year product strategy and marketing initiatives while managing high-volume categories. Collaborate cross-functionally to drive new product development, assess market trends, and enhance...

4 weeks ago

  •   5 - 7 years exp.  •   Food & Beverages

$125K - $150K *

Reimagine the future of cybersecurity by crafting compelling narratives that bridge product, sales, and market needs. Drive go-to-market strategies and empower teams with impactful messaging that reso...

2 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$120K - $145K *

Innovate with a dynamic team to drive product marketing strategies, enhance customer engagement, and identify growth opportunities. Leverage your expertise to shape product positioning and execute imp...

3 weeks ago

  •   8 - 10 years exp.  •   Manufacturing & Automotive

$154K - $205K *

Elevate product growth by driving go-to-market strategy, creating compelling content, and collaborating with teams to enhance product usage and customer adoption in a dynamic SaaS environment...

4 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$80K - $95K *

Join a dynamic team to optimize engine demand planning and delivery management. Collaborate across Marketing, Operations, and Supply Chain to ensure alignment and meet customer expectations while bala...

Longueuil, QCIn-Person

Reposted today

  •   5 - 7 years exp.  •   Aerospace & Defense

$143K - $180K *

Make your mark by leading global strategies for hyperscaler marketplaces, connecting teams, and optimizing operations. Drive marketplace performance, manage key relationships, and facilitate successfu...

RemoteRemote

4 weeks ago

  •   Less than 5 years exp.  •   Consumer Technology

$120K - $130K *

Unlock potential by driving the development of scalable platform services, collaborating with engineering and product teams to define requirements, streamline integrations, and enhance innovation acro...

Toronto, ONIn-Person

3 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$85K - $125K *

Innovate and drive product strategy for small project paints, collaborating across teams to launch market-leading solutions. Leverage insights to enhance user experience and ensure product success whi...

3 days ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$150K - $170K *

Lead the charge in optimizing lower-funnel digital performance marketing strategies across DTC and partner channels, driving measurable outcomes and enhancing customer acquisition through innovative c...

3 weeks ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$150K - $170K *

Elevate your career by driving lower-funnel digital performance strategies. Manage and optimize paid and organic channels to achieve measurable growth and efficiency, collaborating closely with cross...

3 weeks ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$164K - $235K *

Champion digital growth by leading paid media and SEO strategies, optimizing budgets, and driving pipeline performance. Collaborate cross-functionally to enhance acquisition efficiency and deliver act...

Reposted 2 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$145K - $185K *

Lead the charge in developing and executing field marketing strategies that drive pipeline growth in the Northwest region. Collaborate with sales leadership to create integrated programs, ensuring mea...

Seattle, WARemote

Reposted 5 days ago

  •   5 - 7 years exp.  •   Information Technology

$110K - $130K *

Grow your career with a hands-on marketing leadership role that drives lead generation through strategic content, vendor management, and budget oversight. Collaborate closely with sales to translate i...

United StatesRemote

Reposted 4 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$140K - $167K *

Engage in dynamic B2B marketing initiatives, crafting brand foundations, executing demand generation campaigns, and driving sales opportunities while developing a dedicated marketing team...

Reposted 4 weeks ago

  •   5 - 7 years exp.  •   Consumer Technology

$160K - $210K *

Join us to drive groundbreaking growth marketing initiatives from the ground up, collaborating closely with our Co-Founders. Own strategic initiatives across multiple channels to significantly impact...

3 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$177K - $250K *

Empower growth as you lead brand strategy, manage P&L, and drive performance across channels. Collaborate with cross-functional teams to optimize creative and social commerce, ensuring accountability...

1 week ago

  •   8 - 10 years exp.  •   Food & Beverages

$100K - $125K *

Optimize member engagement by owning lifecycle marketing strategies, building multi-channel programs, and utilizing data analytics to enhance activation and retention. Collaborate cross-functionally t...

3 weeks ago

  •   5 - 7 years exp.  •   Healthcare

$150K - $207K *

Empower client relationships by driving marketing strategies and exceeding revenue targets. Collaborate closely with sales and allocation teams to ensure seamless execution and long-term partnerships...

4 weeks ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$132K - $148K *

Join us to lead strategic marketing initiatives that drive demand generation and customer engagement in the life sciences sector. Leverage your scientific expertise and marketing skills to deliver imp...

3 days ago

  •   5 - 7 years exp.  •   Business Services

$75K - $110K *

Join a team that's driving product innovation by leading commercialization efforts for new outdoor products. Collaborate cross-functionally to create impactful go-to-market strategies, ensuring succes...

3 weeks ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.