Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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$147K - $202K *

Elevate innovation by leading cross-functional teams to deliver cutting-edge AI applications. Collaborate with stakeholders to define user needs and drive product development in a dynamic, fast-paced...

Reposted 5 days ago

  •   8 - 10 years exp.  •   Manufacturing & Automotive

$147K - $202K *

Engage with cross-functional teams to deliver innovative AI applications, understand user needs, and manage product backlogs in a dynamic environment. Collaborate closely with stakeholders to drive te...

Reposted 5 days ago

  •   8 - 10 years exp.  •   Manufacturing & Automotive

$110K - $146K *

Empower the future of education technology by leading product strategy and innovation. Drive product vision, manage lifecycles, and collaborate with cross-functional teams to enhance learning and asse...

1 week ago

  •   5 - 7 years exp.  •   Finance & Insurance

$95K - $115K *

Join a dynamic team to drive product marketing strategies, aligning offerings with market needs. Collaborate across functions to execute go-to-market plans, enhance customer engagement, and elevate br...

2 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$143K - $205K *

Champion AI Protect by crafting compelling marketing strategies and sales tools. Collaborate cross-functionally to launch market narratives that engage enterprise security teams, driving growth and su...

Reposted 2 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$90K - $110K *

Lead the charge in developing a dynamic demo platform for sales and marketing teams, prioritizing features and experiments that showcase technology to customers. Collaborate with engineers to ensure s...

2 days ago

  •   Less than 5 years exp.  •   Enterprise Technology

$110K - $130K *

Lead the charge in creative strategy, driving performance-focused campaigns across digital platforms. Own the full creative lifecycle, from concept to execution, while leveraging AI tools to elevate b...

3 days ago

  •   5 - 7 years exp.  •   Finance & Insurance

$110K - $130K *

Join a team that's redefining car ownership through innovative creative strategies. You'll lead the full creative lifecycle, producing impactful ads across multiple platforms while enhancing brand qua...

3 days ago

  •   5 - 7 years exp.  •   Finance & Insurance

$110K - $130K *

Transform the creative landscape by leading performance-driven ad production across multiple platforms. Own the entire creative process, from concept to execution, while leveraging AI tools to enhance...

3 days ago

  •   5 - 7 years exp.  •   Finance & Insurance

$110K - $130K *

Drive impactful creative strategies that elevate brand performance across digital platforms. Own the full creative lifecycle, from concept to execution, while leveraging AI tools to enhance production...

3 days ago

  •   5 - 7 years exp.  •   Finance & Insurance

$125K - $294K *

Shape the future of products by leading category management, defining strategies, and optimizing pricing while collaborating with sales teams to achieve business objectives and improve market reach...

Reposted yesterday

  •   8 - 10 years exp.  •   Enterprise Technology

$82K - $122K *

Lead the charge in transforming shelf-edge media from print to digital. As a key link in our strategy, you'll map data flows, identify gaps, and create execution plans to ensure seamless in-store scre...

2 days ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$120K - $130K *

Unlock potential by leading the development of core platform services, driving collaboration between engineering and product teams to ensure scalability, security, and reliability in a dynamic, innova...

Toronto, ONIn-Person

3 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$149K - $248K *

Transform partner interactions as a technical ambassador of cyber resilience solutions, driving sales strategies and fostering relationships with strategic organizations to enhance data protection and...

Toronto, ONIn-Person

Reposted 1 week ago

  •   Less than 5 years exp.  •   Enterprise Technology

$110K - $130K *

Join a dynamic team as you optimize sales operations, enhance revenue growth, and align strategies with business objectives through effective cross-functional collaboration and performance analytics...

Reposted 4 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$110K - $130K *

Optimize sales operations and drive revenue growth by implementing effective strategies, enhancing processes, and fostering collaboration across teams for efficient go-to-market execution...

Reposted 4 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$110K - $130K *

Lead strategic sales operations to optimize revenue growth and enhance sales execution efficiency. Collaborate cross-functionally to implement effective sales strategies and analyze performance metric...

Reposted 4 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$110K - $130K *

Join us to optimize sales operations and drive revenue growth through strategic planning, performance analytics, and cross-functional collaboration. Leverage your leadership skills to enhance team per...

Reposted 4 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$110K - $130K *

Join a team that's focused on optimizing sales operations and driving revenue growth. Collaborate across functions to implement strategic initiatives, enhance performance metrics, and ensure alignment...

Reposted 4 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$110K - $130K *

Lead the charge in optimizing sales operations to enable growth through strategic planning, cross-functional collaboration, and performance analytics, while fostering a high-performance culture within...

Reposted 4 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$110K - $130K *

Transform sales operations with strategic insights, optimizing processes and enhancing team performance. Collaborate across departments to drive revenue growth and align objectives, fostering a cohesi...

Reposted 4 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$110K - $130K *

Unlock your potential in a strategic role that drives sales operations, enhances revenue growth, and fosters collaboration across functions to meet key business objectives and achieve operational exce...

Reposted 4 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$120K - $145K *

Transform sales operations to drive growth and ensure alignment between strategy, execution, and success. Collaborate across teams to enhance performance metrics, streamline processes, and foster a hi...

Reposted 4 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$155K - $194K *

Advance brand visibility by leading integrated campaigns that blend creative storytelling with strategic media execution, driving market authority and commercial impact for a high-growth tech platform...

3 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$155K - $194K *

Transform brand presence by leading integrated campaigns that elevate market authority and drive commercial impact. Collaborate with cross-functional teams to craft compelling narratives and execute s...

3 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.